One of the most important parts of any business is its website. It is VITAL that your website be up-to-date, information is easy to find and that it is optimized to run as smoothly as possible for the user. Recently, I underwent a website Audit. Here’s why you should do the same:
A website audit is a complete analysis of all the factors that determine your site's visibility in search engines. This includes indexed pages, page errors, site speed, among other factors.
The website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. The website audit starts from a general analysis of a website aimed at revealing the actions needed to improve search engine optimization (SEO).
According to Brett Napoli, founder and CEO of Ambition Insight, having a web developer take a look at an existing website can help you see flaws that you may have overlooked.
“You get that first impression that someone (who’s never seen it before) would get,” Napoli said.
Napoli said he has seen a lot of great websites, but they’re not functional in a way that makes sense to the end-user.
“The way that the content is written or the way that things are sold is sometimes backward,” Napoli said.
He said that when auditing a website, he tries to make sure that the business’ message is clear, direct and doesn’t include any fluff. Focus on the users, not on the business and how you want the website to look, he said.
What else does Napoli look for? What did he think of MY website? Find out by watching the Youtube video above! Let me know your thoughts!
As you can see from my video, this process was SUPER valuable.
I can tell you that since this audit, the number of sales calls has TRIPLED!! It is ABSOLUTELY worth looking into!
Do you want a FREE introductory website audit? Of course, you do! Click the link below and Brett Napoli will spend some time with you reviewing whether or not you’d benefit from a full audit.
More from UpMyInfluence
How much authority do YOU have? Take our quiz and find out!
Don’t forget to check out our other podcast, Authority Confidential, here.
UpMyInfluence is an Influence Agency dedicated to turning thoughtful entrepreneurs into media celebrities increasing their authority, influence and revenue. To learn how we can help YOU check out Josh’s free webinar.
Connect With Us