I have a similar experience at least ONCE at every networking event I attend these days.
I’ll be engaged in light chit-chat, perhaps waiting for the lunch buffet to open, when a somewhat-distracted business owner asks me what I do for a living.
Oh, me? “I turn digital entrepreneurs into media celebrities.”
Bingo. In an instant whatever button-upped lawn-equipment manufacturer I’m in front of will turn giddy picturing his face front and center on the cover of every lawn magazine, his speaking tour going global, and his Paypal account exploding from merch sales.
Then the conversation turns to brass tacks. “How can I make it happen?”
And, that’s where I have to say, “It depends!”
Do you have an existing social media strategy? Press kit? A website that engagingly and clearly reflects your brand? How’s your LinkedIn profile looking? Professional headshots and graphic art?
Do you know the right way to pitch yourself to the media— and what you’d say once you got the interview?
Because once you have all that in place getting going is really no big deal at all!
Hmmm. I guess that’s a long list.
It was a series of these bubble-bursting conversations that first got me thinking, “What if we could just warp speed this process by putting people in a room with all the marketing, branding and PR experts they need–and don’t know they need–and go hog wild orchestrating a total media makeover in ONE DAY? From there, most businesses could confidently DIY their media outreach and do a really excellent job of it!”
Yeah, that would actually be pretty freaking awesome!
We are now less than a month away from launching Fame and Profit Lab in Orlando on Feb 7. It’s basically my thought bubble come to life. And I’m so excited I’m trying to refrain from using jazz hands.
I don’t want to use the blog to hard-sell this event. (I’ll let you just go to the website for that).
So instead I’ll just say I designed FPL to address a problem every one of us who regularly attend workshops and conventions run into. You arrive motivated, ready to soak it all up. You meet amazing people, get business cards and leave with a whole notebook filled with ideas and strategies to implement at home.
Then what happens?
Most of the time…NOTHING HAPPENS.
A lack of information isn’t what’s holding most people back from building a successful business.
The biggest barriers are almost always in the implementation. And when you can’t implement — you quickly lose momentum. And when you lose momentum–you are done for!
Ask me how I know!
There have been other workshops about building authority and influence with the media. I’ve been to them. (I’ve even probably run a few of them.) I’ll consider Fame and Profit Lab a success when the last person goes home feeling like the hardest work is behind them. Instead of leaving with a notebook filled with things to do, I want entrepreneurs leaving with them DONE.
That’s when the fun part can begin! I can’t wait to see what our attendees do with their makeovers. And selfishly, I wonder what opportunities it might lead to for us. For better or worse, I believe the middle-man-PR-company pitching clients to reporters will soon go the way of the dodo as the internet democratizes how messages are sent and received. Entrepreneurs need to be responsible for their own media strategy. They must learn to take the lead representing their brands to journalists and the world-at-large.
I want FPL to give business owners the tools they need to confidently step foot into this brave new world.
They can save the notebook paper for doodling on the plane ride home.