Linkedin Authority Review
Watch the workshop:
This worksheet will walk you through best practices for creating your LinkedIn profile.
If done right, LinkedIn is going to do at least three big things for you:
- Bring in-bound sales leads.
- Expand your credibility and authority within your chosen space.
- Provide a way for real life connections to vet you and verify you.
Pro Tip: Before you get started: When revamping your profile, head into your dashboard, click on “Privacy” and make sure “Sharing profile edits” is switched to off. This is going to save your connections from getting bombarded with alerts every time you make an update to your profile.
Important things to know about your LinkedIn background image:
✅ Use custom dimensions of 1584 x 396 px
✅ Save your image as a PNG file
✅ If using photoshop set the transparency to 99 for a higher quality background
✅ Design your background image so that your headshot is not covering up any images or wording
Your LinkedIn profile image is your chance at a first impression.
The key to an effective LinkedIn background image is to visually convey four critical elements.
- Who do you serve?
- What product or service are you providing?
- What makes you stand out/different?
- What makes you the authority?
The following questions will help you to visually convey these four critical elements on to your LinkedIn background image.
✅ Who do you serve? Who is your target audience/dream client? What are their struggles and needs? How do you solve these problems?
You can create an avatar here and even give them a name if it will make it easier for you:
“Bob is a CEO of a Fortune 500 company, a family man, plays golf, makes over $300K a year, and is looking for advice on how to create financial freedom for when he retires.”
✅ What do you do? What product or service do you provide? What are you known for or what do you want to be known for as an entrepreneur?
✅ What makes you stand out/different? (credibility, authority, approach, etc.)
Once you have answered the questions above, you will want to create a short and clear message that makes them want to see that you are an authority figure of your industry and that, “YES”, they need to connect with you.
Remember that this is their first impression of you and you only have a few seconds to get their attention.
Keep it brief and simple.
A useful way to do this is to pick the top three keywords you use in your marketing, the words that help solve your ideal client’s problems or words that show the services they need.
You could also use a tagline line you may already use as part of your branding or create a new one with your three keywords.
If you would like something to reference, check out my LinkedIn profile, Josh Elledge, to see how I have used these tools to create my banner, show my authority, and how I can serve them.
If you still need help with this please reach out to me or my team. We will be happy to help you with this.
Watch the workshop:
If you watched my video of best practices for your LinkedIn Profile Authority, during the video I told you to stop the video and watch another video before you do anything else.
If you have not watched this video, please stop and go watch it before proceeding with completing your worksheet.
Watch the video before you do anything else.
Do you have an up to date and current headshot?
If not, then now is a good time to get a new headshot. Don’t know who to use? Use your social media to find one. Simply post that you're looking for a local professional photographer that takes good headshots.
Before you upload your headshot to your LinkedIn profile head over to PhotoFeeler.com
✅ Upload your headshot or multiple headshots (don’t worry, it’s anonymous)
✅ Vote on other people’s headshot so that you can get them to vote on yours
✅ You need 20+ votes to provide you meaningful data on your headshot
Take all of the feedback under advisement and make adjustments if needed. If you get a really low score you may want to get new headshots, because if it’s turning them off, it will also turn your potential client off.
✅ Set your permissions to “public” so that the public will see your profile. Listen the media is looking for you. They're not going to friend you before they check you out. So, consider making a lot of this stuff public if you're already in the public eye and if you're a founder.
✅ You have the option to display your company and your school, make sure that you've got
logos attached to those so that those will show up.
✅ List 1-3 things that you can brag about and will convey you have a lot of industry authority.
✅ Put what you do with your list of 1-3 things that show your authority.
You have a limited amount of characters to do this so be really selective if you have done a lot of good things.
“I'm a syndicated TV and newspaper influencer.”
“I create media celebrities and connect brands with influencers.”
“I’m a keynote speaker.”
Build your connections to where it shows “500 Plus Connections”
It’s not difficult to do but if you are struggling with getting more connections please don’t hesitate to reach out to us for help. We are happy to help you out and could do that for you.
I cannot stress how important this is because when people are seeing you engage and your activity on LinkedIn they are going to make judgments. They are going to hover over your name and then see this title, and then they're going to make a decision whether they are interested in someone who does what you do.
The fastest and easiest way to create your about section is to copy mine and rewrite it in your own words.
Following this format works really well.
✅ Copy my about section and rewrite it with your information.
✅ Use the green checkbox emojis to visually separate your bullet points.
✅ Make sure you use bullet points.
✅ Your paragraphs should be three sentences, max.
✅ Make it visually easy for people to glance at and get it.
✅ Copy and paste what I have on my LinkedIn and enter your information
✅ Do not put your actual phone number here
✅ Get a Google Voice phone number
✅ Direct all calls to voicemail as long as you are notified when someone leaves a message
✅ Create an email alias – You may want these to be sent to an assistant if you have one.
This can be really important especially if you're dealing with the media or an influencer. You will want to make sure they can contact you and you can respond in a timely manner.
Again, if we're doing a LinkedIn makeover for you. Just give this your best shot then give us all the copy and we will copy edit that for you.
✅ Attach MEDIA to your “about” section.
You can see here that I added my Forbes article, that I was featured in, which creates super high authority for me.
✅ If posting videos make sure they have YouTube style cover art. Otherwise, no one's going to click to watch them.
Videos add personality. You can share your personal journey and personal story depending on what it is you do.
If you set this to “public” on LinkedIn, then people will see your activity. You can open up your profile in incognito tab if you really want to see what non connections see and what is publicly showing.
Be mindful of your engagement. Every comment, every like, it all shows up in your activity so you may as well do stuff that makes you look like a fun person to connect with. Comment on other people’s stuff. Give compliments freely, write reviews of other people freely. Make other people look good!
I see a lot of people checking this box and moving on. This is a real big opportunity
for you to showcase the work that you do.
You can actually upload media here.
✅ Follow the outline on my LinkedIn and copy what I did.
✅ Speak in terms of what you know.
✅ Include what you did specifically with each company, like, why are you a rock star?
✅ List each of the things that you do.
✅ Share how you did what you did.
✅ For your current company/business link an image, people will click through to your website.
✅ Use bullet points in this section as well. It will make it much easier to read.
✅ Go ahead and use professional emojis that make things easier to read.
If we are going to help you out with this, take your time and provide a history lesson to the person on our team that manages your content. You will want to list what you can do, what you did, and how you did it.
✅ Enter your education – make sure you brag about any achievements!
✅ List your volunteer experience and causes that you care about. Be complete!
✅ Review your skills and endorsements section.
✅ Delete things you don’t want to be known for. (Microsoft Word?)
So, if you did not want to be known for sales management, go to “Add a new skill”, which is on the right hand side of your screen and delete sales management so that people will not endorse you for that stuff anymore.
While you are in there deleting things, you can also reorder your list and pick your top three skills that you want to be known for. They will be the top three skills that someone sees when they look at this section.
If you need more endorsements send direct messages to like 30 people and say,
“Hey, can you help me out? I need some endorsements on my LinkedIn. Give me three to five things on your LinkedIn profile I can endorse you for, and I'll do that lickety split! If you'd be willing to do that for me, that would be amazing. I'm especially interested in showing more authority in _________. Thank you so much.”
That's all I would ask.
Go ahead and give a bunch of recommendations, especially when you're getting started, they are pretty helpful. Try get up to 10 recommendations, which means you're probably going to need to write 15.
✅ Reach out to 20 – 25 people via DM or email. Friends, people you've worked with, and clients.
“Hey Laura Lee, Thank you so much for our work together. I'd love to give you a recommendation on LinkedIn. Do you care what I talk about or do you have any specific items you would like me to recommend you for? And if you would be so kind as to write one with me for me. You don't have to, but I would consider it a huge favor. If you do, here's three or four bullet points that I can really use some additional authority on.”
(List the bullet points you'd love to have them include).
You know people are going to build a picture of you based on the things that you're interested in, so go ahead and show them what you're interested in. I have Tony Robbins, CNN, and PRSA Financial Communications, Bill Gates, you know, this is pretty geeky industry stuff.
People will look at this and make some judgments on you so make sure your interest matches what you want people to see you as.
That brings us to the bottom of your LinkedIn profile worksheet. Take this seriously, invest a couple of hours on this, get some help, because this is something that will follow you around for the rest of your life, your business career, your LinkedIn profile is a big, big, big deal.
Now if you're in B2B there currently is nothing on the planet that performs as well as growing your business and setting appointments with your ideal clients, as using LinkedIn.
If you want help with this, grab 30 minutes with my team and take a look at how we do our B2B Sales System. I can tell you that we have clients that we're getting 10 to 20 sales appointments a week with their perfect ideal clients thanks to their amazing LinkedIn profile.
So, with that. Good luck.
Do your homework.
Do your stuff.
If we are helping you with the copy, submit all that below.
If we are not helping you with the copy, then what I would recommend is do all your work and then when you're all done, and feel pretty good about it, go into our Facebook group and say,
“Hey, guys I could use your help. Can you guys tear my LinkedIn profile apart? Let me know if there are any typos or grammar type things. What kind of vibe are you getting from me? Do I come across as having a high authority?”
People in our group will be honest with you because that's our culture. We have to help one another. We're all owning our authority and influence and taking that very seriously because our customers, clients, investors, media, and everybody else, are taking it seriously before they engage with us.
So hopefully this was super helpful for you. Take care. Good luck. Keep me updated.