Podcasting PR – Publicity through your own Podcast. Get Featured on Podcasts.

Podcasting PR brings massive publicity for traffic and sales


udiences are looking for content… YOUR content. If you're willing to be a teacher, an expert, and a friend, you can leverage podcasts for massive exposure, traffic, and sales. UpMyInfluence.com offers podcasting management and consulting as part of it's push in creating podcasting PR for startups, small and medium-sized businesses.

UpMyInfluence.com currently provides podcasting PR consulting for several large brands – which are under NDA – but trust us – you've heard of them. Industries include banking, insurance, personal finance, and brand marketing.

Josh Elledge has been a broadcasting professional for decades – and has spoken at more than a half-dozen podcast conferences including Podfest and Podcast Movement. Josh's topics have revolved around how podcasters can work with major brands, deliver immense value, and profit wildly through podcasting PR. He also teaches on the power of audio in turning transactional relationships into personal relationships for increased sales and profits.

An emerging medium

The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. The percentage of Americans who have ever watched or listened to a podcast is 45%, up from 43% one year ago. This equates to approximately 70 million Americans 12+. Apple has surpassed 1 billion subscriptions for podcasts via iTunes. The time is now.

Reach the perfect audience

Podcast consumers index very highly for social networking behaviors. They are more educated and have higher income levels than non-podcast listeners. Ninety percent of podcast listeners surveyed indicated that they had taken some kind of action as a result of podcast advertising or sponsorship, and over 40% reported purchasing behaviors, which indicates that they are receptive to the right message, in the right context.

Reach mobile audiences

Mobile devices are increasingly the preferred way to listen to podcasts. Of the 2.6 billion podcast downloads in 2014 from podcast host Libsyn, 63% were requested from mobile devices – up from 43% in 2012. Why is podcasting PR critical? Global smartphone use will reach 2 billion by 2015. Go where your customers are. People are on the go with their smartphones – and audio fits with nearly any lifestyle.

Advertise in a whole new way

67% of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compared to 6% of television or commercial radio listeners. Specifically, UpMyInfluence is masterful at creating organic audio content that enriches the lives of audiences while delivering key marketing messages. Podcasting PR gives you the platform to deliver these messages that are nearly impossible in any other format!

Brand journalism is the future

79% of marketers report their organizations are shifting to branded content. Brand journalism is the future of marketing. At UpMyInfluence, we’re all about it. No longer are newsrooms the only sources of information. If you can be a trusted source of great news and information, audiences will rely on you, like you, and do business with you. Audio provides the perfect platform for this strategy.

Beat your competition!

With such a beautiful audience waiting to connect with you, why not build the relationship with them – before your competition does? Get the head start! You could be up and podcasting within 30 days with our help. Audiences report preferring to do business with companies who podcast – simply due to the relationship which has formed. People prefer to do business with those they know, like, and trust.

Your next steps with UpMyInfluence

1. Let's visit real quick.

As much as I'd like to explain on this page why podcasting PR is for you, it's best that we chat for a bit via Skype or phone to determine what we'd want to create. More sales? Better retention of existing customers? Create tons of buzz? Build relationships with partners? These can all be done with podcasting strategy.

Also – Perhaps you shouldn't pursue a podcast for your own brand – and instead, should be focused on getting on others' podcasts. I can evaluate your marketing objectives and give you answers very quick. Also – we can chat about your industry and the best format for your potential audiences.

2. Hire UpMyInfluence.com

Need a ‘podcast in a box?' We can provide that. We'll entirely create the podcast, source the talent, create the content, produce the show, and publicize the heck out of it. We do all the work. You get all the benefit.

Need podcasting PR strategy, coaching, and direction for your brand? We can provide that. We can work hourly as long as you need – or ongoing – to ensure that you are profiting from our work.

Need us to get you placed on famous podcasts? We can provide that. As a leader in the podcasting industry, we can make connections and pitch you to nearly every major or minor podcast on the planet. Josh has personally worked with or communicated with nearly every podcaster among the top of the charts. If he doesn't know them personally, he knows someone who does – and often, this is all you need.

3. Pay us. Collect return on investment.

Our podcast clients' accounts range from a couple hundred dollars a month to more than $5000 monthly. It all depends on how much money you'd like to earn with our effort. Josh is the CEO of a bootstrapped $5 million+ company and will only work on projects that he feels will deliver return on investment for you. We've talked dozens of podcasters out of hiring us for this reason. Strategy is more important than dreams.

Our initial call will be focused on marketing objectives and identifying profit centers in your podcasting PR plan. As a result of our profit-centered work, we've created a very successful track record with our clients. Just know that we'll only suggest moving forward if we think it will be good for all parties.

4. Create publicity and fame

You can absolutely do podcasting on your own. There are plenty of tutorials on the mechanics of recording and publishing. What you won't find, however, is the strategy to profit and create a show that gives your business what you need. The beauty of podcasting is that nearly anyone can do it. But – what's the point if you create a show that nobody listens to and doesn't get you any new sales?

More than any other other podcasting experts on the planet, we'll focus on the business-side of your podcasting PR strategy. We'll also focus on exponential growth and getting the podcasting world talking about and promoting your show. We'll set some metrics and indicators and focus like a laser on increasing traffic and sales thanks to your podcasting strategy – whether than means we get you booked on podcast shows – or grow your own podcast.

Podcasting PR podcast public relations - get on podcasts
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