Aaron Hinde: Choosing a Target Market

How can you be successful when it comes to marketing a niche product? Find out on this episode of The Thoughtful Entrepreneur, featuring Aaron Hinde, founder and president of Life Aid Beverage Company.

“Life Aid is a functional beverage company,” said Aaron Hinde. “Basically, we make vitamins you’ll actually enjoy drinking.”

Neither Hinde, a sports chiropractor, nor his partner, a financial planner, had any experience in the beverage industry.

“In 2011, it was just a twinkle in our eye,” said Hinde. “It was through ignorance and passion that we pushed all the chips in.”

Both Hinde and his partner emptied their savings in an effort to get Life Aid off the ground. Now, the beverages are found in 20 countries. In the US, they can be found at gyms and major retailers across the country including Walmart, Kroeger and CVS.

“I think the key to our success is that we chose a single target market,” Hinde said.

To learn more about Life Aid and how the company has become so successful, listen to this episode of The Thoughtful Entrepreneur.

Learn more about LifeAid and their success by listening to this episode of The Thoughtful Entrepreneur above and don’t forget to subscribe on Apple Podcasts – Stitcher – Spotify –Google Play – Castbox – TuneIn – RSS.

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Tags: Advertising, Authority, digital, Entrepreneur, growth, influence, Influencer, Josh Elledge, Marketing, marketing a niche product, Small Business, target audience, The Thoughtful Entrepreneur, UMI, UpMyInfluence

About the Author

Josh Elledge - CEO, UpMyInfluence

Josh Elledge is U.S. Navy veteran and launched UpMyInfluence to help entrepreneurs like himself attract the perfect audiences and grow their authority and influence. While growing their better-than-PR agency, UpMyInfluence discovered that building 7-figure B2B Sales Systems (with zero paid advertising) for agencies, consultants, coaches, and other high-ticket B2B service providers is actually what they do better than anyone else on the planet.

UpMyInfluence was the natural outgrowth of his first startup, SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads. He did it all through building authority and serving audiences in the media.

Josh is a weekly TV consumer expert in Orlando, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2500 times.

Josh loves living in Orlando, FL with his wife and three children.

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Aaron Hinde: Choosing a Target Market