Hamid Farzaneh: Creating categories for new tech

What does a product need to fit into the ecosystem? Find out on this episode of The Thoughtful Entrepreneur featuring Hamid Farzaneh of Alea Labs.

“If you walk into Home Depot and ask for a smart vent, everyone will scratch their head,” said Hamid Farzaneh. “The category hasn’t existed.”

The category hasn’t existed because the right product hasn’t come along to create it, he said, but that’s about to change.

“In order to create the category, you have to have the right product at the right time,” he said. “Everything had to fit right in the ecosystem.”

Just like Apple’s iPhone, Alea Labs’ smart vent seems to be the perfect fit, and Farzaneh says it could result in a 50 percent energy savings for homes across the US.

Farzaneh’s first startup was in the HVAC business. He realized that the biggest problem with the HVAC system is that it has no idea how much heating and cooling energy is needed at a given time, which is where the smart vent comes in.

To learn more about how smart vents work and the impact they are going to have, listen to this episode of The Thoughtful Entrepreneur and don’t forget to subscribe on Apple Podcasts – Stitcher – Spotify –Google Play – Castbox – TuneIn – RSS.

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Tags: Advertising, Authority, Creating Categories For New Technology, Entrepreneur, growth, influence, Influencer, Josh Elledge, Marketing, Podcast, The Thoughtful Entrepreneur, UMI, UpMyInfluence

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Josh Elledge is U.S. Navy veteran and launched UpMyInfluence to help entrepreneurs like himself attract the perfect audiences and grow their authority and influence. While growing their better-than-PR agency, UpMyInfluence discovered that building 7-figure B2B Sales Systems (with zero paid advertising) for agencies, consultants, coaches, and other high-ticket B2B service providers is actually what they do better than anyone else on the planet.

UpMyInfluence was the natural outgrowth of his first startup, SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads. He did it all through building authority and serving audiences in the media.

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Josh loves living in Orlando, FL with his wife and three children.

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Hamid Farzaneh: Creating categories for new tech