Should you have your website audited?

One of the most important parts of any business is its website.

It is VITAL that your website be up-to-date, information is easy to find and that it is optimized to run as smoothly as possible for the user.

Recently, I underwent a website Audit. Here’s why you should do the same:

A website audit is a complete analysis of all the factors that determine your site's visibility in search engines. This includes indexed pages, page errors, site speed, among other factors.

The website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. The website audit starts from a general analysis of a website aimed at revealing the actions needed to improve search engine optimization (SEO).

According to Brett Napoli, founder and CEO of Ambition Insight, having a web developer take a look at an existing website can help you see flaws that you may have overlooked.

“You get that first impression that someone (who’s never seen it before) would get,” Napoli said.

Napoli said he has seen a lot of great websites, but they’re not functional in a way that makes sense to the end-user.

“The way that the content is written or the way that things are sold is sometimes backward,” Napoli said.

He said that when auditing a website, he tries to make sure that the business’ message is clear, direct and doesn’t include any fluff. Focus on the users, not on the business and how you want the website to look, he said.

What else does Napoli look for? What did he think of MY website? Find out by watching the Youtube video above! Let me know your thoughts!

As you can see from my video, this process was SUPER valuable.

I can tell you that since this audit, the number of sales calls has TRIPLED!! It is ABSOLUTELY worth looking into!

Do you want a FREE introductory website audit? Of course, you do! Click the link below and Brett Napoli will spend some time with you reviewing whether or not you’d benefit from a full audit.

https://upmyinfluence.com/audit

How much authority do YOU have? Take our quiz and find out!

Don’t forget to check out our other podcast, Authority Confidential, here.

UpMyInfluence is an Influence Agency dedicated to turning thoughtful entrepreneurs into media celebrities increasing their authority, influence and revenue. To learn how we can help YOU check out Josh’s free webinar.

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Tags: Audit, Authority, business, Entrepreneur, growth, influence, Influencer, Landing Page, Marketing, Website, Youtube

About the Author

Josh Elledge - CEO, UpMyInfluence

Josh Elledge is U.S. Navy veteran and launched UpMyInfluence to help entrepreneurs like himself attract the perfect audiences and grow their authority and influence. While growing their better-than-PR agency, UpMyInfluence discovered that building 7-figure B2B Sales Systems (with zero paid advertising) for agencies, consultants, coaches, and other high-ticket B2B service providers is actually what they do better than anyone else on the planet.

UpMyInfluence was the natural outgrowth of his first startup, SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads. He did it all through building authority and serving audiences in the media.

Josh is a weekly TV consumer expert in Orlando, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2500 times.

Josh loves living in Orlando, FL with his wife and three children.

SEE ALL ABOUT JOSH ELLEDGE HERE: https://upmyinfluence.com/josh/

Should you have your website audited?