Are you in need of marketing advice?
Chi Odogwu is the cofounder of Odogwu Media, an online-based marketing company.
Odogwu Media focuses on helping entrepreneurs and business owners who want better exposure for their company or business.
They help their clients launch podcasts with the hope of engaging audiences and bringing in potential customers.
They have been speakers at several virtual summits and conferences, including the Global Digital Marketing Summit, the Mid Atlantic Podcast Conference, and Jolt Digital Marketing Training New York.
Learn more about how Odogwu Media boosts clients' exposure by listening to this episode of The Thoughtful Entrepreneur above and don’t forget to subscribe on Apple Podcasts – Stitcher – Spotify –Google Play –Castbox – TuneIn – RSS.
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0:00
Welcome to the thoughtful entrepreneur Show. I'm Josh Elledge, founder and CEO of up my influence.com. We turn entrepreneurs into media celebrities, grow their authority, and help them build partnerships with top influencers. We believe that every person has a unique message that can positively impact the world. stick around to the end of the show, where I'll reveal how you can be our next guest on one of the fastest growing daily inspiration podcasts on the planet in 15 to 20 minutes. Let's go. All right, Chi Odogwu, you are the co founder of Odogwu, which is your consulting agency, where you do digital marketing, a lot of podcast marketing, sales and business development and even some web design. Hey, thank you so much for joining us. Oh, my pleasure. Just thanks for having
0:53
me on your show today.
0:54
Yeah, one area that you are well known for as well as you pray You do a lot of b2b stuff, and you actually have a summit that's coming up. And I'll actually be participating in that summit. Before we kind of talk about the work that you do. Let's talk about what's going to happen at that summit where it is how people register, how people can get that content. Ok.
1:17
So the summit, I guess, let me start with the genesis of it. I found out that in working with small business owners, I find a lot of them don't have money to go for high ticket training or hire high ticket consultants come and speak in the organization. So I said, What's the best way to make learning affordable for these businesses so that they can get what they need to improve their skill set, and then go after businesses because otherwise, they're going to get stuck, you know, going around, run around in circles and not being upscale themselves. So I said, Let me put together a small summit, which is the b2b sales mastery summit is going to feature about 10 to 12. experts who are going to teach people guerrilla tactics because if you're a small to mid sized company, you don't have a The resources to do b2b sales like a Coca Cola Microsoft to do. So you kind of need to think outside the box. So I'm bringing smart people who have excellent guerrilla tactics on selling b2b to teach these small business owners how to sell b2b and how to compete and go after high ticket clients. And also in that same vein, if couple companies take for example, in Pittsburgh or in Philadelphia say, Hey, you know what we love this guy spoke on this summit, we want to bring him to the, to our region to speak as okay 456 companies want you to come speak, let's pull resources together, I will pay for you to come to a conference room and train all their stuff in b2b sales skills. So that way, they all share the cost and they all benefit from the training and they get the results they want to see in their business.
2:51
Great, so what so how do people register How do people little table
2:53
can go to be to be samas.com and then they'll be able to register There, it's free to register. But if you want to get the videos for a lifetime, I think it's a nominal fee of about $25 or so. So it's very, very small. Great. Yeah. So it's not, it's not something we're trying to get rid of it. We're trying to actually help people build skills. But we know that, you know, sometimes you'd want to listen and you can listen live, it's on the 18th and 19th of November, but at the same time, you know, you're not going to want to catch everything right away because you're busy so you get access to the videos, and then they will be turned into audio for podcasts, which is in a private Podcast Network, so you can listen on the go. And then some of them will be transcribed into articles on infographics on what mode so that we have these things at the fingertips.
3:43
That's great. Okay, so let's talk about that. Chi, let's talk about what is working today in b2b sales.
3:51
What is working today, b2b sales is, you know, things like showing up where people aren't so you know, you're a contributor. To Forbes, Inc, entrepreneur, or you write articles and multi multi author publications like addicted to success personal development websites, those those type of places people see them as a source of inspiration and personal development even writing articles on LinkedIn also generates leads because people see you as a thought leader in your space and they say, Oh, this guy knows a lot about x y& z Why don't I, you know, reach out to him and see how they can help me out help my business. hosting a podcast is also extremely great as you know yourself, Josh, because you're able to talk to the key decision maker Ross back in the day, you'd have to talk to the gatekeeper and whatnot, but because of the power of media and social media, we all know that you know what, when somebody invites you to speak on interviews, you're seen as an expert, you're seen as very credible, and you want all your friends to know that, hey, I was just interviewed by x y&z on this podcast, even if it's a podcast 300 downloads, it's still going to help you showcase your expertise and your credibility. And then that attracts people say, oh, wow, this guy writes for x article, he writes, he has a small book. He's been on this podcast, he seemed like he really knows what he's doing in this space. Why don't I go and talk to this guy and everybody's talking to as opposed to his competitor as just sending me cold pitches on old emails? I'm trying to get up in my business.
5:22
Well, she, yeah, you could see why I'm so enthusiastic about being involved in this summit, because it's, you know, authority, what we call what you're talking about would be authority marketing. And so, I think that honestly, it's, you know, it's a little bit of farming as opposed to hunting and gathering. You know, you're going to say you're going to contribute or you're going to be quoted as an expert in Forbes or Inc. and, you know, maybe only a handful of people will actually see that until you take that and then share that on your own website and your own social media. But you know, when I go And I say Listen, you know, I'm looking for so right now I'm looking to partner with a thought leader in the fitness industry. Well, so and I can tell you this because I just went through this process last night. Well, I had about five to six people recommended to me, I went to each of their websites, and I'm telling you, she I could tell within 30 to 45 seconds, exactly who I was talking with. And it was based on how they presented their it was their branding, it was their perceived authority. And if their authority seemed not up to speed, like it seemed like maybe they weren't even full time in their business because they just, you know, it just didn't have those indicators of authority. I, I didn't even bother reaching out. I let their website and their social media and you know, their imagery, their branding, I I let that do all the talking for me. And you know what, it's a little superficial. But we all do it. Everybody is a consumer, it doesn't matter if you're selling b2b, those are people that you're talking with. And we all look for the certain indicators, it really, really makes a difference. Yeah,
7:13
because you don't want to waste time trying to figure out if this is the right person, or this is the right fit or whatever, you just want to see it live on their website, and it tells you in five to six seconds, hey, this is everything you need to know about me, this is what I can do for you. And these are the people I've helped. Once you can figure all that out makes it easier for you to want to reach out. I kind of liken it to being like a bear sitting at the end of a stream where all the fishes are flowing down and it's easy for you to catch the fish and eat it versus you being obscure trying to fight and grab fishes and eat yourself.
7:51
Great. So talk about the role of podcasting in sales and how a podcast becomes your Really great b2b sales tool?
8:03
Oh, well, you know, you know, podcasting has been around for a long time. But it's only been in the past couple years that people have latched on to it as a as a good sales tool. And that's just because it's more intimate for you to connect with people over audio. So when somebody is listening to your podcast, it's like, they're listening to a conversation with a friend. And when if you go back all the way to like, thousands of years when we had our storytelling, your imagination works in conjunction with what you hear. So the mind is already created a narrative and bonding to what you're saying. So that makes it easier for that person to relate to you to connect with you on a more deeper level, as opposed to watching something or just casually reading something. So having a podcast that drives business for you is extremely important in this day and age. So what are you have a small podcast, just catering to people in your industry and it's all in this By 500 people are you have a large podcast that has 2 million downloads a month. You know, people would always say, oh, size matters size on it. But in the podcasting world, it really doesn't matter. Because guess what engagement is what you're looking for. If you have something that is engaged with your niche, or your audience, that that's all you need, you're able to connect with them faster, you're able to talk to them quicker, you're able to do business with them on a personal level. And most people actually want to do business with people who are people they know like and trust and who are personal and relatable to them. So I advise most of my clients to say, Hey, you know what, whether you have the time or not, I think it's better to have a podcast strategy. So that way, you know what, once you create this audio content, you can actually dissect it and create more content, but it's better to have this. Now you're giving your business a voice, and people are going to bond to that voice and create the narrative around that voicera did not Oh wow, I heard this from GI have this from Josh. This is really making sense. It'll be at the back of your mind every time. Something comes over like, Oh, Josh, I remember just said this. I remember she said, guess what happens? Whenever they see something from you whether it's random 510 years from now, they're going to say, Hey, Josh used to be talking about this back then when I was listening to podcast, let me go by what he's saying. I'll see what he's talking about. Let me give you a quick story. I used to listen to a preacher from my hometown. When I was in college. I came to the US to go to school, and I missed my you know, my, my preacher because I grew up on him. So I used to listen to him online. Now I listened to his messages online. I enjoyed it. Guess what happened, Josh? Last week, I saw an ad that he's coming to Toronto to speak. I have not listened to this guy in 10 years. But I saw the ad and I'm like, oh, wow, I remember listening to this guy. When I was a kid in college. I quickly bought a ticket to go hear him speak. And that's just because I have a connection with him from way back after this. into so much content. And that applies to every business, whether you're the beauty industry, the wedding industry, PR, marketing, medical, dental, it doesn't really matter. It cuts across all industries and across all spheres, and it works in the same way.
11:18
So she talked about your own business, where do you get your clients from? What you work as a consultant. I'll spell the name of your website. It's a docu and and forgive me if I didn't pronounce it perfectly. But it's an it's a Nigerian year you from originally from Nigeria. Is that correct? Yes. So you're in Canada now in in the Toronto area. Is that right? That's right. Yeah. And so, Odogwu is ODOGWU dot com, and talk about what you do and how you get your clients.
11:52
How I get my clients is I eat I do two things. I reach out online through LinkedIn, which I know you Love because LinkedIn is a place where you can just cut across and get to the decision maker, or I focus on local, because I find that local businesses need more help than, you know a lot of us are already in the online space. So take for example, I'll do trainings at co working spaces. I hold local meetups and I say, Hey, you know what, let's learn about podcasting to the lesson about content marketing, about this. Most of the business owners in my region, I'm in Mississauga, which is about 20 minutes outside of Toronto itself. They've heard about all this stuff. They actually listen to podcasts, but they don't know how it can help their business. So I did a training last week, and a couple of my students are there and I went, Wow, I never knew I could actually be a guest on podcast. And if only I could host my own podcast. I said, hey, look, guys, there are two ways to go about it. Either you become the authority in your space and you start attracting business to you are you keep hunting and trying to get business that everybody else is trying to get you're doing the same thing. tricks everybody else in your industry is doing. What's the likelihood of you being the person that will be picked? is the one that probably they have a deeper relationship with now, Bill pick, so it could be that cousin or the law, whatever. But if you become the authority and let's say Mississauga real estate, for example, and you're talking strictly about Mississauga real estate for divorced dads, or newlyweds, guess what, yes. Every newlywed in that area wants to listen to that podcast, they're going to come find you and then you booked your business for the rest of the year.
13:33
Yeah, I completely agree with that. I love the concept of, you know, number one, being the one person on the planet who is the best in the world at that one. Very, very specific thing, so Nietzschean yourself down Of course, and then as well, you know, go ahead and share your thought leadership on a regular basis. You know, local now Networking is a great way to do that. And you could build a very successful consultancy, just from serving within your own community I, we've talked with a number of people that are doing big six figures in their, in their, in their agencies and in with their businesses. And, you know, they're not necessarily doing much advertising. They're just going and doing nice things in their community. Yeah, it really, you know, it can really propel you forward.
14:29
Yeah, I mean, Facebook is great. Instagram is good on all that. But guess what, when it comes to local people still love connecting with people that they see. So you have to be there. You have to be talking about your business, or you kind of have to like, meet yourself down so that the right person you want to do business with gets attracted to you and comes to you and say, hey, how can you help me? It's a much easier sell when they say how can you help me then you going to say how can I help you?
14:58
That's right. That's right. Great So one more time she on the sales mastery summit Can you give the share the registration link so that people can attend that? Again, it's totally free. If you want to buy the videos, like it's around 25 bucks if you if you want to keep them afterwards but I'll be speaking you've got a lot of Bob Burg is going to be speaking down. Let's say you've got some real who are some other speakers? Um, so
15:24
I have dialogue. I have Dr. Cindy McGovern, I have command Z constable. Russell, a bunch of people about 10 to 15 people. Yeah, that's amazing.
15:34
It's it's a really good lineup. I mean, you could just you could tune into any of those folks, and get ready to take a ton of notes. Those are I looked at the the speaker list, and I was I mean, these are people that I all respect, just really, really great teachers in the b2b sales world. So cheap in the URL one more time the the BSAMAS
15:57
dot com. So be awesome. The number to be then ss.com.
16:07
Excellent. Excellent. And you are also, by the way, a producer of the bulletproof entrepreneur podcast. Is that right? That's right. Excellent. So so you could search your podcast player right now. And you can continue to learn more from from G. And of course, you are also the co founder of odogwu dot com. And that's on the web at odogwu.com. I want to thank you so much for your time. Thank you, Josh, for having
16:33
me. It's a pleasure to be here with you today to talk to your audience.
16:38
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