Dr. Gayle Carson: Visibility in the Media with The Spunky Old Broad
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Dr. Gayle Carson is The Spunky Old Broad. The Spunky Old Broad (SOB) philosophy is the way Dr. Gayle describes her boundless energy and optimism towards life.
Dr. Gayle has embraced the “silver lining mentality” and built a company from scratch. She has worked with over 1000 clients and she’s just getting started.
Spunky Old Broad offers coaching and mentoring to help you become the best possible version of yourself.
Gayle is also an international speaker, coach, and consultant.
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Welcome to the thoughtful entrepreneur Show. I'm Josh Elledge, founder and CEO of up my influence.com. We turn entrepreneurs into media celebrities, grow their authority, and help them build partnerships with top influencers. We believe that every person has a unique message that can positively impact the world. stick around to the end of the show, where I'll reveal how you can be our next guest on one of the fastest growing daily inspiration podcasts on the planet in 15 to 20 minutes. Let's go. All right. Dr. Gayle Carson, thank you so much for joining us. You're known as the spunky old broad, I love your branding. And you- you and I have been friends for quite some time. And you you you do a great service in the world. And so I'd love for you to I you know I could share what you do but I would really love for you to share what you do. Cuz I know you have such passion for the audience that you serve.
Well, I work actually in two in two areas. Number one, the radio, because I do 12 radio shows a month. And then the other and passion is for women 50 Plus, because I so believe that there are so many women out there was so much potential and talent, and sometimes they just don't believe that they still have it. Because they've reached that mark
Hmm. Well, so you have been in the media a lot. And so can you kind of explain how you got started in that and and how you kind of built your media empire?
Well, I was trained actually, in the media. I went to Emerson College in Boston, and I graduated with a degree in theater broadcasting speech, etc. And so I did radio shows in college and then when I came to Miami, I, I started training people in TV commercials because I also had a SAG after talent agency. And so we booked people commercials. And then after that I was a TV spokesperson for Clairol, when all redoing women, which was a whole, who it was fantastic. We used to take a woman in her 20s or 40s or 60s and then bring her in on a Tuesday before and then on Wednesday completely changer. And Thursday do a split screen with the before and after. And then I was doing a program for Entrepreneur Magazine called women in business. And then when they sold their, their publication, they stopped the broadcast division. And so that's when I started this other avenue and I do three different shows that women in business, living regret free and for sob radio, which is women 50 plus.
So you have a tremendous amount of experience in this. But let me ask you a question. Does somebody have to have that kind of experience in order to be able to share their message in the media?
I don't think they have to have that experience. They have to have the ability Be a good interviewer number one, and then they have to be able to pull pull out of people what needs to be said, and be able to cut them off when they keep talking and talking and talking. So those are the skills that are really necessary.
And where does someone learn those skills?
Well, I mean, I have a course on get on TV, but it's really for those people who want to do those three minute TV appearances and so forth, but we can train people to get ready for the media.
And what are the basic tenants of that?
Well, first, you mean for TV or for radio?
Yeah, for gave someone just, you know, again, most of my audience are going to be business owners, and they would love the visibility, obviously, they, you know, we've done a lot of, you know, I've shared a lot of experiences, you know, having been in the media over 2000 times, you know, you just you learn a lot by just doing it. So, you know, you can kind of shorten the learning curve for people, but what would you like? If you were to cover this and say a 45 minute workshop, what would be the the main areas that you would want to make sure to talk about to that audience? Okay, number
one, they have to have only three points where the three points will get lost. Number two, they have to have data, they need statistics on what they're trying to either make a case for or prove. Thirdly, they've got to look the part. And fourthly, bring some props to make it exciting.
Yes, TV is a very visual media and I totally agree on the data because the data is what kind of makes it newsworthy. And of course, if it backs up your argument, if you're just coming in and talking about opinions, you know, people aren't going to believe you. And so now, when you say looking the part, if I feel insecure about how I look and and I maybe we all do from time to time, what can I do?
Well, of course, there are image people, you can go to bed For example, if you're a doctor you should have on your white coat and stethoscope, etc. If you are even in, let's say, an air conditioning business, you know, there's nothing wrong with wearing a uniform with your, with your logo on it. And I mean, it's, it's to be the part that's the most important thing.
Yeah. Isn't that interesting? So I think, you know, one thing that I found is, is that the media would they like to identify you and say, Oh, well, you know, Gayle Carson, well, she's the woman who helps women over 50 live their dreams, right? And you want to be able to like, Oh, Josh Elledge, he's the guy that turns you know, business owners or thoughtful business owners into media celebrities, you know, or he's that you know, savings Angel, you know, he's the guy that can get you a deal hookup or upgrade on anything. You know, it's like it's it's really nice when you can get typecast as an endure and it's memorable because then When a story comes up, you're like, hey, we've got a story and it's about Boomer women. Uh, you know, who are they going to think of? Well, they're gonna think of Gayle.
Exactly, exactly. I mean some stations the market I'm too old for they have a younger population so I'm just not appropriate others I I had one station I won't say what it was but I had one station turned me down because I was the sob they just thought that was too risky.
And how did you come up with the you know what, how did you settle on sob spunky old broad, wide awake, perfectly appropriate for my audience?
Well, perfectly number one I am spunky. Number two. I am old and I'm number three. I'm abroad. So reality we were sitting in the back of the room a bunch of women and I just they had told us to be quiet and I said well, that's where Chris we're a bunch of sob spunky old broad and it stuck and I trademarked it and that's What I'm known as now.
Yeah, Gayle, how can people listen to your radio show? You've mentioned that you do a lot of radio programs. Where does someone listen to that?
Well, of course they're all over the places you know today. radio shows get translated into podcasts after 30 days. So they're all over the place. I mean, I'm on our heart radio, I'm in Spotify, they can go to radio we are network com. My shows are on also spunk, sob Radio Network com and they can go to my website, spunky old broad calm, and all my shows are posted there as well.
And you've also written a book right? You have books?
Yeah, I have books I have how to be an sob a spunky old rato kicks but I have the sob guide to business success I have, how to get to the top and stay there winning ways. So I've got a variety of books that they can also find them my website,
which which one's your newest?
The newest one is the sob guide to business success
and give me the business You know, give me the basic tenants of this book?
Well, we go into 12 different chapters on on each different methodology that you can use to promote and advertise and market your business because it doesn't matter what industry you're in. If you can't market it, you don't have a business.
And people don't like that.
Well, it's true. I mean, you can have the best business idea or best business in the world. And if people don't know about it, you're you're not going to be in business. Exactly. Exactly. So So what are your favorite ways for for getting visibility and getting attention if you're in business for yourself, of
course, I'm biased, but I love the media. I love radio. I love TV. I love writing articles, especially in industry magazines, depending on your industry. So that's when I think giving local speeches to your to your community is very important. And being active in your community is important. I mean, whether it's United Way or chambers of commerce, Or rotary or whatever it is you do. Being active in your community is a way for people to know who you are.
I really strongly agree with that. And, you know, when I look at some of the easiest business opportunities that have come about, generally it's because of an in person meeting. So I was at a conference had a conversation, you know, whether that's an industry conference that we all travel in for, or, you know, just getting together in person, really, really, there's so many opportunities, and I think it can be easy to overlook our local opportunities because we think, Well, you know, my job is just to build my business online. But look, there's a, there's a lot of other if you do b2b work, there's a lot of other businesses. There are a lot of consumers locally, that just based on your participation in Oregon. This can be really great. I'm getting what would be some evidence that you've got that you've gotten some great business as a result of your local involvement.
But I'm just going to mention that I went to a chamber of commerce meeting that I wasn't supposed to go to, because it was for not for profits. And that is where I met the owner of the radio station, that I eventually ended up working for him when he announced, you know, he owned this radio station. And I went up to him and I said, Are you looking for new talent? And of course, you know the answer, well, Who is this woman, you know, but I pursued it and now it's done very well. So that's a perfect evidence of going to a local chamber meeting and meeting someone around your station.
Well, you know, you have a bit of an extroverted personality. I I have my bursts of extrovert ness and then I need to recharge. But what if somebody is oh my gosh, Gayle, that just scares me to walk into a room and I'm supposed to network with all these people like I don't wouldn't know what to say, I feel incredibly uncomfortable. How can they make the best use of of those in person opportunities?
Well, first of all, I think they need to prepare ahead of time. What is it? They want to say? What do they want to get across? What can they say to somebody when they first meet them? Number two, don't look at everybody in the room, pick out one person, go to that person and find out about that person. Because people always want to talk about themselves. So if I say to you, Hi, Josh. I'm Gayle Carson. I'm new here. Tell me a little bit about yourself. What is it? You do? I'm not saying what I do. What Tell me what you do. I mean, I'd love to know more about you. You start talking and I'm relieved. responsibility. Eventually you're gonna say to me, what do you do?
Yeah, I you know, I always really interesting, Gayle. I really like learning about someone else. First, before Before I share anything about what I do,
Because I think I think a feeling of feeling, I might be a little selfish, but I feel like if I can get to know a little bit more about them first, then I know what flavor of Josh to share with them. You know, because I've got a couple of different person, you know, there's different things I can do. And so if I find out that they're really interested in working with influencers, well, then I can talk about, you know, maybe, you know, I could position myself as well that's, you know, we do a lot of work at field and so, I remember like, I've had conversations where, you know, you know, we're at an event and someone say, Well, hey, what do you do? Um, you know, I'll kind of like you know, almost just not really answer that but really turned around, you know, like, well, I wanted to know what you do. And and it's like, it's almost uncomfortable for me to divulge what I do without hearing what they do first and, and I really like it you know, this goes back to like basic How to Win Friends. Influence People Dale Carnegie. You know, people love generally to talk about themselves. And so if you did nothing else, but just like, Listen, I'm just going to ask, I'm just gonna ask lots of questions. And I don't have to share anything about what I do. But you're right, that is naturally going to come up in the conversation.
Exactly. And it's very important because people just love to talk about themselves, and you're making it very easy for them.
Yeah, totally agree. And so, Gayle, you also do you do workshops as well as Is that correct?
I do. I do. Well, I do group coaching. And I do one on one coaching for these women. 50 Plus, as well as those who want to do media work, but primarily with women 50 Plus, I'm really working on how to reinvent themselves. That's my real forte is showing them where they can go and what they can do and how they can, how they can utilize everything in their background to be whoever it is they want to be now.
Do you feel that So women in your audience, would they be getting to a point where they would just be maybe dissatisfied with with where they are professionally is that what precipitates relationship with you
know, it could be a combination of that but it could also be they've been downsized or right size, or it could be now they're an empty nester or it could be now they're divorced or maybe widowed and all of those things really do change a person and then look around and say wow, wait a minute, what's happening and what do I do now? And it's a whole different part of my life. So death those are all the things that precipitate that
and tell me what happens at at an sob workshop.
You don't want to know
really, it's it's a matter we really all have a pretty good time and everything is in a safe space. No one talks about the other person or what they can do wear and it stays in that workshop. I mean, everything is is contained in workshop. And basically they walk out of there with a plan of action.
Well, that doesn't sound like a bad idea at all. Well, that's great. Well, Dr. Gayle, I want to I want to thank you so much for joining us. I think the world of you, we've been friends for a while I love the work that you're doing. I love that, you know, anyone that is in the space of helping people get their message out and have a bigger impact in the world. I see you and I, as you know, you know, we we feel that charge we know that, that you know, someone who intends on doing good in the world. And if they don't have that platform, they don't have that ability. It pains me to think that they would give up on that dream, or that they would stagnate and really never fulfilled their potential. And so I just want to say that Thank you so much for for serving and helping people in in the way that you do
the same to you Josh because I know all the work that you're doing I know the charity you you are passionate about. So back at you.
Well, Dr. Gayle again you are the sob the spunky old broad your website is spunky old broad.com. Absolutely a delight. There's videos you can watch with Dr. Gayle. Certainly get connected to Dr. Gayle's radio show. You've got an active blog and you got a great community through social media as well. Dr., thank you so much for joining us. Thanks for
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