Have you been looking for a fresh start after your divorce?
DreamsRecycled is an online divorce community and one-stop divorce shop for all things divorce-related. They have a marketplace with items associated with one-time dreams and offer a place to meet like-minded individuals who are going through similar situations. This community allows you to connect with other divorcees for support, friendship, dating, and networking.
CEO and Founder, Tiffany Ann Beverlin, created DreamsRecycled as a way to help guide other men and women through their own divorce journey. What started as a marketplace specializing in divorce, quickly became the leading resource for all the clients before, during, and after divorce needs.
Tiffany Ann and the team at DreamsRecycled believe that good can and should come out of any situation, particularly divorce. After a divorce is the right opportunity to build your best life.
Learn more about how DreamsRecycled can make the divorce experience easier by listening to this episode of The Thoughtful Entrepreneur above and don’t forget to subscribe on Apple Podcasts – Stitcher – Spotify –Google Play –Castbox – TuneIn – RSS.
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0:01
Welcome to the thoughtful entrepreneur Show. I'm Josh Elledge, Founder and CEO of up my influence.com where we turn entrepreneurs into media celebrities, grow their authority, and help them build partnerships with top influencers. So we believe that every person has a unique message that can positively impact the world. Even you stick around to the end of this show, where I'll share info on how you could be our next guest, three times a week, five to 15 minutes each learn from successful business owners and professionals. It's time to get inspired. Let's go. Right, Tiffany Ann Beverlin, you are the founder and CEO of dreams recycled.com. I love what you've built. And- and so I'm so excited for you to kind of share what you do and how you've been able to do some really cool things like for example, how you built 49,000 followers on LinkedIn. Which, Let me tell you, has 49,000 followers on LinkedIn. That's pretty valuable. So first off, welcome. Secondly, congratulations on your success.
1:11
Well, thank you, Josh, for having me. It's lovely to be here. And yeah, it's a- it's definitely been quite the journey. Yeah.
1:20
So So to start off, can you kind of explain what you do with dreams?
1:25
Absolutely. Dreams are psycho. There's a divorce community. It's one of a kind divorce one-stop-shop. We help all divorces where they are separated in the divorce process divorce. We're all-inclusive, doesn't matter, religion, sexuality, thought process, whatever- whatever you're going through. It hurts. So we created a space of positivity, where you can divorce healthier, you can read articles you can connect with other divorcees, and you can even sell your things from your divorce.
2:00
Wow. So it really is kind of a one-stop-shop. So did you when you launch this at the time? Well, I would imagine that this kind of this kind of iterated you What did you start first?
2:14
I started actually the marketplace with the blog, because I had this very strong belief after my own divorce that probably wasn't particularly healthy to sit in the relics of your divorce and your broken relationship because whether you realize it or not, you walk down the hallway and you see a painting you may have bought with your ex-spouse or your ex-partner and you're like, Okay, it registers somewhat. And so I just felt really strongly that divorce is the only time you kind of recycle everything. So if you're going to do it, you may as all kind of clean slate I don't really understand the people who fight over the sofa when they get divorced. You know, who wants it, get rid of it. And- and that's kind of how it started and people We're just so fascinated by kind of my philosophy and story, it kind of snowballed from there.
3:07
Wow. Okay, so it really took off on you. Um, how did that happen? I know you got, you know, okay, aside from like, quote-unquote, getting discovered, you did some things to get discovered, right? You came up with a great idea and that's great. But it wasn't all overnight success.
3:28
No, it was actually like, I think most entrepreneurial startup stories, you know, one step forward, two steps back, you know, scaling has been an issue. So the beginning I was actually just, I was very fortunate. I was on fox news which went into syndication and it went global. And then I was on the front page of every single newspaper and magazine and whatever. And so that was great. But it was also a blessing and a curse because we- we didn't have the infrastructure to, you know, scale it, we didn't have the tech to scale it, we didn't have the customer service to deal with 9000 emails a day. And so it kind of it gave us the impetus to say, Okay, this idea is going to work. But now we have to make sure that we have everything in place to handle the kind of traffic it was getting, and etc. And so I did multiple things kind of since then, to kind of grow it and make sure that it would stay on track.
4:35
Yeah, that's the thing. So obviously, we- we do a lot of work with our clients and we get them in the media and sometimes, you know, you have to have that conversation. Like, look, you know, are you ready? Because if, you know if this is as good as we think it could be, and we get you in front of the right media audiences, it can be not it's like, you know, I remember one time we did a so I was on Radio in Chicago and I did a 20 minute segment on WGN or WLS. And we did more business in that 30 minutes than we did the entire month previous and- and so that kind of stuff can happen. So one thing and I already mentioned this, Tiffany, but you have a huge following on LinkedIn. How did you grow that?
5:24
Um, well, firstly, I think it's a little bit that we were first to market. My story was completely different for somebody to come out and say, You know what, we don't advocate divorce. But if you're going to get divorced, you can do it in a positive way. And here's how you do it. And so LinkedIn has been actually a really interesting kind of study of human nature. So I used to post and my key to growing on LinkedIn is to post consistently, always be authentic
5:55
and ignore all the trolls that come along with
6:00
We didn't have trolls.
6:01
Yeah, of course, it does.
6:04
So how do people troll on LinkedIn?
6:06
Well, at the very beginning, it was, I would post about, you know, divorcing positivity, positivity. And people will say, you know, I was going to hell, and that was so awful. And how can people know have a lot of those kind of trolls. And then I think over time, people just saw that what I was doing was authentic. It was genuine. I was helping people. And, and, and during that time, it kind of shifted. But the key is consistency. I never changed my messaging. I never changed who I was or what I was, and what we were trying to do. And it kind of took a while for the rest of the population to catch up with us. But I think we're all there now.
6:51
So, so Tiffany, you- you- your business model is such so you've built a big community of a big following on social media. And so then your business model, then there are a couple of profit centers, and one of which it looks probably like the biggest is you have trusted or feature partners that. So these would be Divorce Attorneys, people that would love to do business with your audience. So to your audience, everything is completely free, just joined the community, provided lots of value attract lots of people to that community. And now that you've got an audience of people, well, there's probably service providers and businesses that would love to be able to serve that community as well is I kind of describe it.
7:38
Yeah, that's exactly correct. And we are very fortunate that my niche of divorce, everything is localized, you need a divorce attorney in your county, you need a mover with a truck in your area. You need a therapist that you can visit. And so you know, America, obviously I'm not from here, but America is a huge, huge country. And so just the shifts Eyes of it and the amount of partners and services that people need. going through a divorce, it makes it just a really good business model that, you know, unfortunately, is not going away.
8:13
I like that. So you said you're serving an audience and audience that has a lot of needs an audience that, you know, unfortunately, they're going to be paying money for things or they're going to need help with certain things. And rather than them just trying to gas you know, well, who's a good service provider for this and that I mean, they that's a really great so in terms of audience selection, did a great job. You know, unintentionally of you know, of choosing an audience's probably gonna have needs and- and making those connections. And so, since ridiculously
8:47
expensive, and you'll need the boss, it's the only time in your life you're forced to recycle everything emotionally, but also practically you're moving house. You're buying furniture. You're seeing a therapist, you're getting legal services, you have to get new insurance. I mean, the list goes on and on. And so it's something none of us want to do. But if you're gonna do it, we want to make it as easy as we can for you.
9:13
So do you have the dream scenario where all of your featured partners just they all know about you and you've got endless inbound leads? Or do you still actively seek after New providers?
9:25
Now we still actively seek new providers obviously, as I said, America is huge. And so you know, right now most of our users and most of our partners are in the Big Four which would be California, New York, Texas, and Florida. And you know, we have some in Atlanta, etc. But, you know, most marketing and most business kind of seems to start with the big ones and kind of work its way out or in from there technically.
9:54
Well, Tiffany, what a great you know, you- you took a life circumstance or what some people would look at as a tremendous challenge or problem, and you developed purpose out of it. I Matter of fact, I was just listening to a podcast about resiliency. And why do some people thrive under tremendous pressure or stress or painful situations and why to others, you know, it's much more painful for them. And- and, you know, what he concluded was that it's they developed purpose from that experience. And- and it certainly seems like that's what you've done. So, Tiffany, thank you so much. And you're the founder and CEO of dreams recycled and you're on the web at dreamsrecycled.com. Tiffany, thank you so much for joining us. Thank you, Josh. It's been
10:45
lovely. Thank you.
10:50
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