Empowering Women Entrepreneurs with Strategy and Support – A Conversation with Devonée Thaxton of ProSavvy Administrative Services

In the latest episode of The Thoughtful Entrepreneur, host Jen Amos sits down with Devonée Thaxton, the dynamic CEO and founder of ProSavvy Administrative Services. Devonée shares her inspiring journey of building a strategic performance marketing agency dedicated to helping entrepreneurs—particularly women—streamline their businesses and reach their full potential.

ProSavvy is not just another marketing agency; it’s a solution-focused powerhouse that emphasizes strategic planning to save clients time, money, and stress. Devonée and her team specialize in project management, online business management, and marketing efforts, including course launches, SEO optimization, and social media management. But their secret sauce is their commitment to customization—tailoring strategies that fit each client’s unique goals and audience.

Supporting Women Entrepreneurs

One of ProSavvy’s standout qualities is its focus on empowering female entrepreneurs. Devonée explains that many of her clients come to her overwhelmed, often recognizing themselves as bottlenecks in their own businesses. Through thoughtful coaching and tailored solutions, ProSavvy helps these entrepreneurs offload time-consuming tasks, enabling them to focus on their core passions and strengths.

Devonée’s dedication to supporting women—especially women of color—is rooted in her belief that women bring distinct perspectives and creative approaches to business. Her mission is to remove stressors that prevent them from thriving, proving that women can succeed on their own terms.

Strategic Performance in Action

Devonée highlights the importance of strategy in achieving sustainable growth. For instance, when businesses approach her for social media help, ProSavvy doesn’t just dive into content creation. Instead, they take the time to understand the business’s audience, goals, and industry trends. By focusing on metrics that matter, they craft detailed strategies that drive results.

One key insight from the conversation is the importance of delegation. Devonée encourages entrepreneurs to identify tasks they dislike or struggle with and to find support for those areas. She believes outsourcing allows business owners to focus on what truly matters—whether that’s scaling their business or reigniting their passion.

A Pandemic Success Story

Interestingly, Devonée credits the pandemic with accelerating ProSavvy’s growth. As businesses faced unprecedented challenges, many sought her expertise to pivot their operations and develop efficient systems. Her ability to adapt and guide clients through uncertain times speaks volumes about the value ProSavvy delivers.

Takeaway for Entrepreneurs

Devonée’s advice to entrepreneurs is simple yet profound: don’t be the bottleneck in your own business. It’s okay to seek help, say no to tasks you dislike, and trust others to support your vision.

To learn more about ProSavvy Administrative Services and how they can help you grow your business, visit www.prosavvyas.com.

Additional Resources:

• Women in Entrepreneurship – National Women’s Business Council
• Benefits of Delegation for Business Owners – Forbes
• How to Create a Strategic Marketing Plan – HubSpot
• Social Media Strategy Trends – Hootsuite

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