Are you newsjacking yet?

Leveraging trending news for press attention is the hot social media trend sweeping the nation and all the cool entrepreneurs are doing it!

Mega props to David Meerman Scott for originally coining the term, ‘newsjacking.’ I actually had the chance to connect with him at a … Read More

 
Nevermind the Carnac the Magnificent fortune teller pose in this screengrab. Click play and watch this video!
 

Hey, fellow Riser… (more on that in a sec.)

 
I’ve got a bit of exciting news…
We’ve changed our name!
OLD:

 
NEW:

 
From upendPR to UpMyInfluence – Regarding the logo…
The logo was designed after lots of great work to … Read More

I have a similar experience at least ONCE at every networking event I attend these days.

I’ll be engaged in light chit-chat, perhaps waiting for the lunch buffet to open, when a somewhat-distracted business owner asks me what I do for a living.

Oh, me?  “I turn digital entrepreneurs into media … Read More

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. Klout measures the size of a user’s social media network and correlates the content created to … Read More

“If you can’t measure it, you can’t improve it.” – Peter Drucker
 

When you meet with customers, do you carefully scrutinize everything they say–eye contact, leaning forward, actively acknowledging and signaling your agreement and understanding, etc.? What would you give to be able to listen in when they talk about you … Read More

I need to repent.

At Social Media Marketing World 2017, I spoke from the stage in front of 500+ attendees and said “LinkedIn? Yeah – go update your resume. That’s all I’m going to say on that.”

**Groan.**  I’m so very sorry.

I’ve since drunk the LinkedIn KoolAid. It seems that the … Read More

If you’ve caught me on podcasts, seen me on stage, watched my free video course or webinar, or have been reading my blog, By now you’ve probably heard me mention HARO, but you may still be confused as to what it is and why you should get started with this … Read More

In my line of business, I work with dozens of entrepreneurs on a daily basis. One of the most common questions I get from growing companies is, “How do I get the attention of investors?”

The short answer is… public relations.

Here are some great tips about what investors want to see … Read More

There is the constant question of whether or not is it necessary to have a PR company help you with your publicity needs, but what you may not realize, is that there are things you simply can’t do with your DIY public relations plan. Having an experienced team work on … Read More

I talk with many business owners who hope that press release distribution services like PRWeb and PRNewsWire will land them fame and fortune on their own with no other work other than having published a well-written press release.

Let me break it to you gently after years of experimenting with all … Read More