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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Director of Events at the Social Media Examiner, Phil Mershon. 

Social Media Marketing World is an annual event in San Diego, California. This conference is an industry event led by the Social Media Examiner. They teach advanced skills and industry insights at this conference and they welcome cutting edge experts to speak at the event. This is a place where marketers can learn and connect. People come from all over the globe to attend this conference.

Social Media Marketing World started in 2013 and has gone on each year (except for one during the COVID-19 pandemic) since its creation and has only grown and attracted more attendees every year. 

Josh and Phil also explore how the pandemic has affected physical gatherings and conferences. Josh talks about the differences between learning online/on social media and learning in a physical environment. 

A good instructor provides an excellent learning experience and a way to keep the attention of the audience longer. There’s no way you could keep someone’s focus for a long period of time through a digital medium. Physical conferences and well conducted educational experiences are how people learn long form skills from others. 

Phil also talks about the ideal speaker. High-level speakers are informative, helpful, put service first, and love interacting with the audience and conference-runners. Phil says he believes in the power of networking and the power of culture, and he wants to invest in speakers and connections that add to culture. Conferences feel gross when it feels self-serving and that everyone is there just for themselves. In marketing (and really and vertical, for that matter), you need a safe, open, culture-driven space to explore new ideas and forge industry connections. Beyond that, you can keep your education in your space up to date by attending conferences that educate with a cutting edge. 

In 2022, Social Media Marketing World will feature new sessions not seen in previous years, including major sessions on TikTok marketing (which has skyrocketed in popularity since 2020.) There are also some shocking revelations about what platforms are declining in popularity, too. This is just part of what Social Media Marketing World does to keep the industry up to date each year. Learn more about the conference below! 

If you’re interested in attending the Social Media Marketing World conference, get tickets here

Learn more about the Social Media Examiner at their website https://www.socialmediaexaminer.com/

Check out Social Media Examiner on LinkedIn at https://www.linkedin.com/company/social-media-examiner/

Check out Phil Mershon on LinkedIn at https://www.linkedin.com/in/philmershon/.

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