In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Intellitonic, Alex Bruner.
Intellitonic is a digital marketing agency with a specific focus on Google products and managing them for businesses. Alex explains that there has become a push to transition into Amazon in the recent years. There are some aspects of Google that have stayed the same over time such as focusing on content, messaging, and maintaining credible hyperlinks from other websites. The evolution of Google has changed in Google being more open about anti spam tactics, mobile responsiveness, and site speed optimization. Alex explains that Intellitonic works with a range of clients from regional to national business. The typical clients are but are not limited to builders, medical services, municipalities, and tourism organizations.
Alex explains that municipalities and tourism organizations know what they need. However, they are understaffed and overutilized and that is why Intellitonic can come in to help them bring their vision to life. Alex explains that they work with nonprofits using the Google Ad Grant program. Intellitonic has grown their business carefully to make sure the staff are supported as well as building trust within the company. Alex explains that they hire individuals who want to be there and grow with the company, put them in the right positions, and pay them well for their efforts. This also allows for better client relationships as their points of contact do not change since the staff are staying the same. Alex explains that their business is where it is because of the relationships that were made over the years. The good treatment and relationships with others, allows them to come back to be potential clients because that trust is already instilled in them. Alex explains that individuals need to look into their marketing and if analytics or tracking are missing, an SEO company like Intellitonic, can be highly beneficial to a business.
Key Points from the Episode:
- Who Intellitonic is and what they do
- The evolution of working with Google
- Intellitonic clientele
- Municipalities and tourism organizations
- Google Ad Grant
- What makes Intellitonic different
- Relationships with other individuals and businesses
- Alex’s advice about when SEO help is needed
About Alex Bruner:
Alex managed SEO, PPC and social media for the Tribune Company’s digital marketing agency, where he oversaw the web efforts of clients including those of the L.A. Times, Chicago Tribune, and the Sun Sentinel. Alex’s long-term dream has been to turn his digital marketing skills toward making the world a better place.
Want to learn more? Check out the Intellitonic website at https://intellitonic.com/.
Check out the Intellitonic on LinkedIn at https://www.linkedin.com/company/intellitonic/.
Check out Alex Bruner on LinkedIn at https://www.linkedin.com/in/alexanderbruner/.
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