In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Marty Greenbaum, senior franchise consultant, founder and CEO of Smart Franchise Investing.

Marty shares his passion for helping people make informed decisions about franchise investing as a way to achieve their financial goals. As a seasoned professional in the franchise industry, he educates and guides people in finding a franchise that is recession proof, simple, strong, more profitable and less risky.


Marty and his team at Smart Franchise Investing have developed a process that allows them to think through the different categories of franchises best suited to their client, help them understand the attributes, and decide which segment is the most profitable. He says there are plenty of opportunities in the franchise industry, but not all franchises are created equal. To avoid common pitfalls, he says don't take matters into your own hands; work with an experienced consultant instead.



Key Points from the Episode:


  • Commonly Seen and Observed Franchise Mistakes
  • Possibilities of Investing in a Franchise
  • How to Find the Right Franchise to Invest In



About Marty Greenbaum


Marty Greenbaum, CFE, has been a franchise industry professional for over 30 years and founder of Smart Franchise Investing. He began his career in the family franchising business where he helped hundreds of people go into business. He started and operated a prestigious franchise marketing agency that has served over 120 franchise brands, helping them build brand image, better connect with customers, and improve unit revenue and system growth.


Marty has earned the Certified Franchise Executive (CFE) distinction from the International Franchise Association (IFA), has been a speaker at franchise industry events, a vendor member of the IFA, and a franchise advocate at Capitol Hill. He has helped hundreds of people, as a franchise consultant and matchmaker, and is committed to helping people make informed franchise decisions.



About Smart Franchise Investing


Smart Franchise Investing is a resource for those investigating franchising. Their goal is to help people navigate the franchise buying process through franchise education, matchmaking and consulting services to minimize the risk of people making a bad decision when buying a franchise.



Links Mentioned in this Episode:


Want to learn more? Check out Smart Franchise Investing’s website at


Check out Smart Franchise Investing on LinkedIn at

Check out Marty Greenbaum on LinkedIn at

Check out Smart Franchise Investing on Facebook at

Check out Smart Franchise Investing on Youtube at

Check out Marty Greenbaum on Facebook at

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