1548 – Why Science is Important for Consumer Behavior and Branding Applied Brand Science’s Ethan Decker
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President of Applied Brand Science, Ethan Decker.
Connecting with Ethan Decker allows you to benefit from his expertise in applying scientific methodologies to branding and advertising. With a diverse background and a research-driven approach, Ethan can help you debunk common myths and misconceptions in the industry, leading to more effective brand strategies. By working with Ethan, you can access his insights on advertising effectiveness, brand growth, and cognitive psychology, which can transform your brand's performance. His experience in teaching and team building ensures your team acquires valuable skills and knowledge.
About Ethan Decker: Ethan is a branding expert and educator who applies scientific methodologies to build and fix brands. With a diverse background in marketing, research, strategy, and ecology, he helps teams navigate the complexities of branding by debunking myths and misconceptions. Ethan is experienced in marketing and design, including market research, brand strategy, and presentation skills.
As an international speaker, he has shared his insights on the science of marketing at events like SXSW and TED. His unique, research-driven approach sets him apart in the branding and advertising industry, making him a valuable resource for teams looking to create exceptional brands.
About Applied Brand Science: Applied Brand Science is an innovative approach to brand growth and advertising, focusing on evidence-based strategies derived from cutting-edge research in advertising effectiveness, brand growth, and cognitive psychology. It aims to replace outdated and unproven marketing models, often hindering brand success.
By distinguishing fact from fiction, Applied Brand Science provides insights into how advertising, creativity, and shopper behavior interact. This knowledge empowers marketers and their teams to make informed decisions and adopt more effective brand strategies. With Applied Brand Science, companies can revolutionize their brand growth and advertising approach, ensuring long-term success in an increasingly competitive market.
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Links Mentioned in this Episode:
Want to learn more? Check out Applied Brand Science website at
https://appliedbrandscience.com/
Check out Applied Brand Science on LinkedIn at
https://www.linkedin.com/company/appliedbrandscience/
Check out Ethan Decker on LinkedIn at
https://www.linkedin.com/in/ehdecker/
Check out Ethan Decker on Twitter at
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