Persuasion is a skill that can be learned, practiced, and perfected.

Brian Ahearn is the Founder and CEO of InfluencePeople.

Brian Ahearn believes in Aristotle's principle of persuasion. Whether you want someone to buy from you, your boss to approve your project, get a promotion, or just get your kids to do their homework, persuasion is the skill that can help you achieve those goals and more.