470 – The Principles of Hype with Microfame Media’s Michael Schein
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Michael Schein is the President of Micro Fame Media, and upcoming author of the book The Hype Handbook January 2021.
Micro Fame Media is a marketing company that turns consultants into celebrities in their niche. Michael began the company around 10 years ago, never expecting to become a business owner. He had been a writer for many years and a fan of the arts. He says he puts a ton of HYPE into his agency.