Strategic brand planning.

On the show today with us today is Jaci Russo, the CEO of BrandRusso.

BrandRusso is a branding agency dedicated to creating strategic brand plans for small and medium sized businesses. Started in 2001, they created a process called Razor Branding that works towards four primary goals at all times: Focus, promise, connection, and harmony.

Understanding the minds of the consumer is the most important part of marketing your brand. No matter how creative the advertising, a poorly positioned product, service, or brand will fail sooner or later. For this reason, Jaci and her team work with clients to develop what is most worthwhile to communicate to the consumer – giving them a reason to join their tribe.

Learn more about the branding advantages that BrandRusso offers as well as much more on this episode of The Thoughtful Entrepreneur.

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