Branding with authenticity.

On today's episode we're joined with Joey Dumont, Partner with True Thirty and author of the book Joey's Somebody The Life and Times of a Recovering Douchebag.

Joey works with brands and businesses and always encourages honesty. With social technology at full throttle, it can be difficult to get your brand out there. Marketing your brand and business with complete honesty can help draw in loyal clients who want to know the full truth.

When you are authentic in your business, authentic people will flock to your product. The good thing about marketing is that it's always changing. The needs and wants of consumers and social media technologies are constantly changing and the only way to stay relevant is to be your true authentic self and market your business honestly.

Learn more about business honesty and how Joey uses authenticity in brands and much more on this episode of The Thoughtful Entrepreneur.

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