987 – Data Driven Market Research with Data Driven Insights’ Daniel Cohen

Gain Insights on your Consumers.

On the show today is Daniel Cohen, Head of Business Development at Data Driven Insights.

Data Driven Insights is a full-service market research agency which offer interactive dashboard reporting, market and catchment analysis, geo-mapping, focus groups, mystery shopping, telephone interviewing, face to face interviewing, online surveys, ethnographic research, competitor analysis, the list goes on… If you need to make sense of the data you own, or know you’d benefit from understanding your market better, their specialists can help you navigate through the best choices for your business.

Data Driven Insights specializes in both data analytics and market research we can offer a suite of products to suit your particular needs. They license data sets and have access to valuable demographic and locational segmentation of the UK population, including lifestyle, behavior, and socio-demographic information. They can tell you all about your catchment, now and in the future. Their powerful custom-built dashboards help you visualize that information in useful ways, using geo-mapping to understand where your potential customers live. They also create dashboards to help you capitalize on any data you own. By building in reporting over time, you can track admissions, sales funnels, or whatever data you need to visualize.

They are special because they do both dashboards and demographics, Data Driven Insights can give you the information you need in an interactive format that will help you create actionable strategies, measurable over time. They also understand that not everybody is into data, that’s what they are there for. Their team will walk you through the options and help you decide what you need to make the best decisions for your organization.

Regular data analysis can help you assess your KPI’s and track your team’s progress, keep on top of your sales funnel, and ensure your business is not only right on target but one step ahead. At Data Driven Insights they specialize in providing bespoke market research based entirely around your needs. On top of this they can develop your own interactive dashboard based around the data that you, and your team, need to track.

They offer interactive reports to help you visualize your data in actionable form. The tools are easy to use, intuitive and don’t require specialist training. And they are always available to help. Drill down, gain insight, make decisions based upon facts and not assumptions. Successful businesses engage with market research. It helps them identify and leverage trends, maximize opportunities in their market, and to find more of their ideal customers.

Daniel is passionate about helping businesses thrive and enjoys the process of making that happen. With over 20 years experience of commercial business, across many industries, he expertly tailors’ projects to suit clients’ needs. He ensures the flow of information, analysis and recommendations are communicated precisely and are on target.

He is an engaging and creative professional with a passion for sales and marketing. He is an excellent negotiator with an easy manner and a sharp mind. He has a knack for understanding the key elements of a situation and I'd happily recommend him for any endeavor.

Daniel knows that understanding your data is the key to understanding your market, finding new customers, and futureproofing your business and he wants to help you leverage that knowledge to achieve your goals…whatever they may be!

Learn more about Data Driven Insights and Daniel Cohen in this episode of The Thoughtful Entrepreneur.

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