Media Mastery Video Library

Lesson 1: Why UpMyInfluence? My story

Note: In this and most videos in this course, you will see ‘MillionsInFreeMedia.' This is the site's previous name.

Here's my TV debut!

Lesson 2: The huge opportunity you have right now

Lesson 3: How the media can amplify your reach and build your audience.

Lesson 4: Telling your story

Lesson 5: Be your own PR expert

Lesson 6: How to become an industry expert the media will seek & trust

Links to get better at journaling:

• 32 Tips for Better Journal Writing
• 10 Ways Journaling Makes You a Better Writer
• How to Journal: 5 Tips for Capturing Your Best Ideas (Part 1) (Part 2)

Brand Journalism

• What is brand journalism?
• Brand Journalism: A Guide for CMOs (pdf ebook)

Lesson 7: How to build your brand before your big debut

Lesson 8: Your online presence – what you need before reaching out

Lesson 9: Building a journalist-friendly website

Lesson 10: Making money when people come to your site

Lesson 11: How to get in to the newsroom

Lesson 12: How to hack HARO

Lesson 13: Ninja tips for Press Releases

Part 1:

Part 2:

• How To Write a Press Release, with Examples – CBS News
• Writing and Formatting Tips for News Releases
• Press Release Format – Media College
• How to Write a Press Release (with Free Sample) – wikiHow
• How to Write a Press Release [Free Template + Sample]
• The Press Release Is Dead — Use This Instead

Lesson 14: Use Twitter like a boss

Lesson 15: Watch Your Language! Speak journalist lingo or die

Part 1:

Part 2:

Lesson 16: Perfecting your pitch

Bonus: Pitching investors

Lesson 17: How to advertise for free

Lesson 18: Beware! Don’t ever say these words!

Lesson 19: How to prepare for an interview

Lesson 20: How to ROCK your TV interview!

Lesson 21: How to get an HD video of your segment and get it on your site!

Lesson 22: How to get a free assistant who will watch for story ideas

Lesson 23: How to get in major market and national media

Lesson 24: Behind the scenes: Going to an interview