The pioneers of video explainers.
Today we're joined with Lee LeFever, the Co-Founder of Common Craft, and author of the book Big Enough, and The Art of Explanation.
Lee and his wife began Common Craft as a consulting company. In 2007, they started to create explanatory videos on YouTube and went viral. These videos lead to a huge growth in their business and even though they had a large demand, they stayed a small 2 person company and worked together to grow more. They work with educators and people who use their videos in classrooms.
Learn more about Common Craft's viral internet journey and much more on this episode of The Thoughtful Entrepreneur.