1371 – Serving Instead of Selling with E Circle Academy’s Nicky Billou

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with the President and CEO of eCircle Academy, Nicky Billou.

In this episode, Nicky shared a brief insight into his background and his father's influence on the way business should be conducted. Unlike the traditional method of marketing where it can easily seem too commercial, he believes doing business should focus on service and helping people succeed. This is the goal of eCircle Academy.

An expert in his field, Nicky further recommends that before going into business, you should think things through to understand in depth why you are doing it in the first place. He believes that business isn't just about making money, it's also about doing something amazing. According to him, there are 4 main characteristics for the success of a business that every business owner should have and develop. These characteristics shaped him to become the businessman he is today.

Key Points from the Episode:

  • What Makes eCircle Academy So Different?
  • Tips to Protect Yourself from Bad Business Advice
  • 4 Characteristics to Have and Develop to Succeed

About Nicky Billou

Nicky Billou is the #1 International Best Selling Author of the book Finish Line ThinkingTM: How to Think and Win Like a Champion, and The Thought Leader’s Journey: A Fable of Life.

He is an in-demand and highly inspirational speaker to corporate audiences such as RBC, Lululemon, Royal LePage, and TorStar Media. He is an advisor and confidante to some of the most successful and dynamic entrepreneurs in Canada.

He is the co-founder of eCircle Academy ( where he runs a yearlong Mastermind & Educational program working with Coaches, Consultants, Corporate Trainers, Clinic Owners, Realtors, Mortgage Brokers, and other service-based Entrepreneurs, positioning them as authorities in their niche.

He is the creator of the Thought Leader/Heart LeaderTM Designation.

About eCircle Academy

The eCircle Success system has an approach that helps individuals and businesses be recognized as an authority and stand out from the sea of ​​similarity. Over the years, they've helped dozens of coaches and consultants add $250,000 to $2 million a year to their business by establishing themselves as a recognized authority in their field. With their system, you can get customers to start looking for you, your marketing and sales efforts become much more effective, and your customers turn into a sales force with a winning message.

Tweetable Moments:

“6:31 First of all, I would recommend when you’re getting started in business that you do some self-reflection. Why are you in business? What is your “Why”? You can’t just roll around naked with a bunch of money. You’re doing business because you’ve got a bigger purpose.”

10:20 What matters is how badly you want to change. If you want change, you’ll get resourceful, you’ll come up with money.”

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Links Mentioned in this Episode:

Want to learn more? Check out the eCircle Academy website at

Check out eCircle Academy on LinkedIn at

Check out Nicky Billou on LinkedIn at

Check out Nicky Billou on Instagram at

Check out eCircle Academy on Facebook at

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