1406 – Getting Paid for Data with Field Agent’s Rick West

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with Rick West, CEO and Co-founder of Field Agent.

Rick shares his experience and expertise in the industry. He explains Field Agent's mission to help brands and retailers overcome everyday sales and marketing challenges through quick and easy collection of retail and competitive data. This can be done through their reliable and actionable business solutions that focus on in-store visibility, shopper insights, and trial campaigns.

Rick also walks us through how their system works, including how their agents, who are real shoppers, contribute to the ecosystem: visiting stores, trying products, writing reviews, and more! With the data gathered, he hopes to see their customers firmly in control and winning in retail.

Key Points from the Episode:

  • Company Overview: What does Field Agent do?
  • The services offered by Field Agent
  • Learning the Ecosystem: In-store Visibility, Shopper Insights, Mystery Shopping and Drive Trial

About Rick West:

Rick West is husband of one, father of 3, grandfather of two and friend to many. He is an experienced CEO and co-founder of several start-ups with a focus on technology, innovation and CPG. He is a leader in the retail industry for seventeen years in the United States, Hong Kong and Thailand. He has been an entrepreneur for over sixteen years in the United States and currently serves as a speaker and mentor within the business community and the research industry. Life quote: “Don't live in the world of maybe, let your yes be yes and your no be no”.

About Field Agent:

Since 2010, Field Agent has been on a mission to change the way the world gathers business information and ideas. They outsource smartphones worldwide to provide audits, information, product reviews, on-demand sales, and more.

 Field Agent solutions are designed to put brand and retail professionals in control. They've pioneered dozens of fast, simple, self-service (audit, marketing, research) products that can be bought, purchased, and launched with just a few clicks, in minutes. Their agents are real buyers, doing what real buyers do: visiting stores, trying products, writing reviews, etc., all to help our customers win at retail. To date, over 2 million agents have downloaded our app.

Tweetable Moments:

04:47 – “The qualitative is at that point of influence. It's not recall. We eliminate all recalls because you're providing data while you're shopping. So it's amazing qualitative information.”

08:19 – “So by the time you figure out that your item is not scanning, by the time you understand you've got a compliance issue, you could be halfway through the most important promotion of your life, and you've lost all those sales.”

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 Links Mentioned in this Episode:

Want to learn more? Check out Field Agent’s website at

Check out Field Agent on LinkedIn at

Check out Field Agent on Instagram at

Check out Field Agent on Facebook at

Check out Field Agent on Twitter at

Check out Rick West on LinkedIn at

Check out Rick West on Twitter at

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