1417 – Reward and Pain with Valuable Change’s Brendon Baker

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge interviews Brendon Baker, director of Valuable Change Co and author of Valuable Change.

Brendon shares his passion for helping leaders bring about the change they want to achieve in their organization, without expending too many resources, effort, time, and emotional capital that ultimately doesn't pay off. He proposes to think holistically with these 3 priorities: clarity, dynamics within your teams and good delivery – which stimulate and create influence.

 Brendon also shares some tips on how to counter natural human resistance to change and get people excited. He teaches leaders how NOT to make change so scary – that people automatically reject the idea – by applying his quick and easy techniques. He coaches them on the concept of change leadership and trains them properly for this role.

Brendon recommends anyone looking to change their organization read his book, “Valuable Change”, written for all levels of changed leaders who want to build a highly effective and holistic technique. His missions? To help change leaders drive real value and fight unnecessary complexity.

Key Points from the Episode:

  • How to Make Change NOT Too Scary for People
  • The Concept and Role of a Change Leader
  • Reintroducing Simplicity to High Traffic Areas of an Organization

About Brendon Baker:

Brendon converts others to a radical new idea – keep it simple. As a leading expert in the field, Brendon Baker has consulted over $10 billion in key transformational projects and programs across a range of industries. This has included public infrastructure, business/cultural transformations, shared services implementations, redesigns, process reviews, technology deployments, social policy and more. Brendon's mission is clear: to help change leaders create real value.

 About Valuable Change Co:

The Valuable Change Co. was founded on one central mission: To help change leaders create real value. In a world filled with armies of consulting grads, sitting in dimly lit rooms, retroactively justifying why the latest “transformational” initiative was implemented, they are converting others to a radical new idea: Keep it simple.

 Whether you're leading a massive, multi-million dollar, cross-organizational program or need to create fundamental change in your own teams – they can help. They will never borrow your watch to tell you the time. They avoid conflicting and self-serving advice by only entering into engagements that make sense to both parties. They strive from the start to align their goals with yours.

 The core of Valuable Change Co is based on honesty and integrity. They want your change to succeed. They want your employees to succeed. They want you to succeed. They will always tell you honestly and directly how to achieve this.

Tweetable Moments:

00:53 – “It's all about change leadership. And change leadership isn't just about coming up with a solution to the problem and delivering it. Change leadership is about thinking about things holistically and thinking about three key priorities.”

05:51 – “When you start asking those two questions, you then start to be able to drive better influence, and you start to be able to lead toward the decisions that you're looking for from the people that you're looking to change.”

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Links Mentioned in this Episode:

Want to learn more? Check out Valuable Change Co’s website at

Check out Valuable Change Co on LinkedIn at

Check out Brendon Baker on LinkedIn at

Check out Valuable Change Co on Facebook at

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