1437 – Seeing the Value from Your Business with Tango’s Ken Babcock

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Ken Babcock, Co-Founder & CEO of Tango.

Ken shares his passion for helping individuals and organizations make documentation easy, passive, and less time-consuming. He understands that creating documentaries can be so tedious. His goal? To make the processes and visual format of tango very easy for someone to follow, and for creators to easily change or remove steps whenever they want.

Ken also says that tango serves a variety of documentation purposes – from best practice procedures to internal training – the tool can be that top layer. He says it's a great tool for creating custom documents and workflows for any type, then sharing and exporting them easily. He explains how the tool works and what makes it better than the old way of creating documentaries. He also shares some of the features of Tango, including screenshots, automated description, and URL generation.


Key Points from the Episode:

  • How to Use Tango?
  • Better Ways for Agencies to Use Tango
  • Practical Tips for Attracting Attention at the Start


About Ken Babcock:  Ken Babcock is the Co-founder and CEO of Tango, which allows users to create step-by-step how-to guides with perfectly cropped screenshots, in seconds. Ken, along with his co-founders, Brian Shultz and Dan Giovacchini, dropped out of Harvard Business School during the pandemic to start the company. Since then, the company has grown to over 200,000 users and 35 full-time team members.

Tango’s launch on Product Hunt in September 2021 earned many accolades: #1 Product of the Day, #1 Product of the Week, and one of four finalists for Product Hunt’s Product of the Year. More recently, Tango was recognized by Fast Company in their 2022 Next Big Things in Tech issue and by Google as one of twelve of their favorite Chrome Extensions of 2022. Tango is backed by Tiger Global Management, Slack Fund, Salesforce Ventures, Atlassian Ventures, Wing VC, GSV, General Catalyst, Red Sea Ventures, and Outsiders Fund. Prior to HBS, Ken spent most of his career in the Bay Area at Uber, where he held roles in Launch Operations, Data Science, and Product Strategy from 2014 to 2018.

Ken holds a Bachelor's degree from Cornell University, where he met his wife, Colleen. Together they live in the Chicagoland area with their Havanese poodle mix, Balboa, and infant son, Quinn. Ken's an avid skier, Bill Simmons listener, and chicken wing enthusiast.


About Tango:  Tango’s free-to-use product is a Chrome Extension that automatically creates written, step-by-step how-to guides in real-time without the need for video recording. Users complete their process in the browser while Tango transcribes actions, URLs, and screenshots. The resulting how-to guide can be easily pasted or exported to commonly used knowledge bases and learning management systems.

Tango believes everyone should feel empowered to be the best at what they do. That's why we've made it their mission to support individuals and teams on their path to success, and make their lives easier along the way. They want to transform the world where work is easier to do, learning on the job is frictionless, knowledge sharing helps teams thrive, and no one is held back by a lack of know-how.


Tweetable Moments:

06:43 – “I think the other thing too is these support organizations are being asked to do a lot. So the trend in enterprise SaaS is really, how do you create personalization for your customer?”

11:22 – “When you talk about creating a document that might take three to 4 hours, you're now doing it in 20 to 30 minutes.”


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Links Mentioned in this Episode:

Want to learn more? Check out Tango’s website at

Check out Ken Babcock on LinkedIn at

Check out Tango on LinkedIn at

Check out Tango on Twitter at

Check out Tango on TikTok at

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