THE THOUGHTFUL ENTREPRENEUR PODCAST
Lucy shares that adding a touch of intrigue to content can pique the audience's interest and increase the chances of it being viewed. She also emphasizes the importance of knowing your audience; the better a business knows its audience, the more effective the content they produce.
She states that the return on investment for promoting content relies on the type of promotion used. It can take months or even years for a business to see a significant impact, also known as the “snowball effect” that business owners aim for. However, if businesses want faster results, she shared several exciting ways to quickly get their content in front of their audience without relying solely on Google.
Key points from the Episode:
- Overview of Method Marketing
- Benefits of working with Method Marketing
- Tips on content strategy today
- How to avoid content strategy mistakes businesses do
- Guidelines for what type of content is effective today
- How to get the “eye-balls” to your content?
About Lucy Mowatt:
As a former magazine editor and content marketer with more than 15 years’ experience, Lucy founded Method Marketing back in 2018 with the aim of helping businesses in complex, regulation-heavy industries to use content marketing to drive results and a return on investment.
Since then, the agency has grown to a team of three people, working with organizations in a range of sectors, including financial services, insurance, construction and technology. Method Marketing provides audits, strategy and planning, alongside deliverables, such as articles, white papers, lead magnets, emails, social media and more.
About Method Marketing:
Method Marketing is a content marketing agency based in Norwich, UK. Founded by Lucy Mowatt in 2018, the agency specializes in helping businesses of all sizes with their content marketing efforts. The team at Method Marketing has extensive experience and expertise in the field, and works to help clients maximize the potential of their content marketing.
2:40 – “The strategy is to start with the audience. Think about who they are, what they want, and then how that content applies to your marketing funnels.”
5:06 – “If you're sharing your content on social media, you can immediately start driving that audience, or email newsletters. If you're sending stuff out to your existing clients and prospects, you can immediately start building an audience quite quickly.”
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Links Mentioned in this Episode:
Want to learn more? Check out the Method Marketing website at https://www.methodmarketing.org/
Check out Method Marketing on LinkedIn at https://www.linkedin.com/company/methodmarketing/
Check out Scalable Method Marketing at http://facebook.com/HelloMethodMarketing
Check out Method Marketing on Twitter at http://twitter.com/MethodMrktg
Check out Method Marketing on Instagram at http://instagram.com/method.marketing
Check out Lucy Mowatt on LinkedIn at https://www.linkedin.com/in/lucymowatt/
Check out Lucy Mowatt on Twitter at https://twitter.com/LucyMowattwork
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