1464 – What Makes You Happy with Fruition Initiative’s Sarah Duran

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder of Frution Initiatives, Sarah Duran.

Sarah is a business coach who specializes in helping entrepreneurs set better goals and operationalize them to achieve them. She works with entrepreneurs to identify their goals and then allows them to create a plan for achieving them. This includes setting specific, measurable, and achievable targets and identifying the steps needed to reach those targets. She also helps entrepreneurs create systems and processes to track their progress and make necessary adjustments. Her goal is to empower entrepreneurs to take control of their businesses and achieve their desired success.

Sarah believes that setting short-cycle goals is more effective than setting long-term goals. This is because life is unpredictable, and what you want today may be different from what you want tomorrow. Additionally, you may change as a person over time, and your goals may also vary. Setting short-cycle goals allows you to assess your progress and make adjustments as needed regularly.

Sarah encourages entrepreneurs to set short-cycle goals to stay on track, stay motivated, and succeed in their businesses. With a flexible approach, you can be better equipped to adapt to any changes that come your way and reach your goals more efficiently and effectively.


Key points from the Episode:

  • Tips on how to get big things done
  • Why is it important knowing what you really want?
  • Insights on setting goals without compromising happiness
  • Short cycle goals versus long term goals
  • Understanding the ‘why’ behind success


About Sarah Duran: Sarah is a project management consultant, consistent six-figure freelancer, and solopreneur coach. She started her company, Fruition Initiatives, to help people and organizations turn their ideas into action – to bring their goals to fruition. She’s an operational expert and has been a project strategist for over a decade, designing and leading projects for a variety of organizations, helping businesses refine systems and processes, and providing support to researchers, educators, entrepreneurs, and leaders.

On top of her project management expertise, she’s also an author, coach, blogger, and content creator who helps solopreneurs live up to their highest potential. She takes her expertise as a consistent six-figure freelancer and combines it with her background in curriculum design, facilitation, and coaching to give solopreneurs the support to get what they need out of their work EVERY DAY.

About Fruition Initiatives: Fruition Initiatives is a company or organization that helps people and businesses turn their ideas and goals into action. They provide various services such as strategic planning, project management, and implementation support to help individuals and organizations bring their goals to fruition. This can include things like starting a new business, launching a new product, or achieving a specific objective. Essentially, Fruition Initiatives act as a catalyst for individuals and organizations to turn their plans and ideas into reality.


Tweetable Moments:

05:55 – “Life is fundamentally unpredictable. And I think what happens is we're always coached to set these super long-term goals, and then we don't set up systems to check in on them strategically over time. What's relevant to you now is iterative. It's always going to change.”

06:37 – “I think you have a lot more control about making sure that your happiness when you have a team, you also have to make sure that the strategy and vision for your company support the happiness of your entire organization.”


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Links Mentioned in this Episode:

Want to learn more? Check out the Fruition Initiatives website at

Check out Fruition Initiatives on LinkedIn at

Check out Fruition Initiatives on Facebook at

Check out Sarah Duran on LinkedIn at

Check out Sarah Duran on her website at

Check out Sarah Duran on Instagram at

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