1503 – What an Entrepreneur is with scapr’s Susan Carol

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Susan Carol Creative, Susan Carol.

Connecting with Susan Carol, founder of Susan Carol Creative, can offer numerous benefits for anyone looking to improve their public relations and marketing efforts. With over 33 years of experience in the industry, Susan has developed a deep understanding of what works and what doesn't when it comes to public relations and marketing. She has assembled a talented team of professionals who excel in various areas, from media relations and new media to video, digital marketing, and creative ideas. The team is committed to providing exceptional service to every client, listening to their needs, and developing tailored strategies that get results. They are known for their innovative approach to PR and marketing, focusing on producing immediate media hits desired by clients and adapting their practices as they go.


About Susan Carol: She is a true trailblazer in the world of public relations. With over 33 years of experience, she has built a thriving agency specializing in three core markets and retained clients and staff for decades. What sets Susan apart from other PR professionals is her innovative approach. Rather than following the standard PR template used by many firms in the early 1990s, she focused on producing immediate media hits desired by clients. This allowed her agency to assess client needs as they developed story content and adapt practices accordingly, leading to great success.

Susan's knack for identifying client needs also extends to her business practices. She could offer fair rates to her clients and associates by billing from a small college town while working with clients based in larger cities with high PR agency rates. This allowed her agency to maintain a healthy profit margin and grow and market. She is a true inspiration to anyone looking to build a successful business. She has shown that success comes from putting clients first, staying adaptable to changes in the industry, and balancing fair rates with a healthy profit margin.


About Susan Carol Creative: Susan Carol Creative is not just any public relations agency. It is a team of award-winning professionals who excel in public relations, marketing, media, web development, design, writing, and production management. This diverse group of talented individuals brings a wealth of experience and expertise, making them a formidable force in the industry. At the core of Susan Carol Creative's success is its team of seasoned professionals and motivated self-starters. These individuals have a proven track record of taking on projects and running with them, coordinating with clients, and managing project costs easily. Their team members have held management positions for corporations, trade associations, and non-profits, giving them a deep understanding of the needs and challenges of various industries. Additionally, they have honed their writing and editing skills while working for newspapers, magazines, and trade publications, making them adept at crafting compelling content that resonates with target audiences.

However, not just their impressive resumes make Susan Carol Creative stand out. It's their unwavering dedication to providing the best possible service to their clients. Each team member is committed to going above and beyond to meet each client's unique needs, ensuring that their message is heard loud and clear. They do this by staying up-to-date on the latest trends and technologies and working collaboratively with clients to develop innovative strategies that get results. At Susan Carol Creative, the team believes that building lasting relationships with clients is the key to success. That's why they have worked hard to retain clients and staff for decades, earning their trust and loyalty through exceptional service and outstanding results. Whether it's media relations, new media, video, digital marketing, or creative ideas, the team at Susan Carol Creative has the skills and expertise to help clients differentiate themselves from their competitors and achieve their goals.


Tweetable Moments:

04:19 – “So many people enjoy podcasts and there's so many of them and a lot of the podcasters are looking for thought leaders and so I think it's a really wonderful opportunity for PR agencies.”

08:30 – “A lot of the reason that companies come to us is that they know we know their market and they don't have to spend a lot of time educating us so that we can just jump in and start to create some meaningful results pretty quickly.”


Links Mentioned in this Episode:

Want to learn more? Check out Susan Carol Creative website at

Check out Susan Carol  on LinkedIn at

Check out Susan Carol on Twitter at

Check out Susan Carol on Facebook at

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