1532 – The Length of The B2B Sales Cycle with Dream Data’s Lars Grønnegaard

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder & CEO of Dreamdata, Lars Grønnegaard.


Connecting with Lars Grønnegaard offers valuable insights into B2B go-to-market strategies and data-driven decision-making, thanks to his expertise and experience with Dreamdata. You can benefit from his knowledge of industry trends, best practices, and innovative solutions to drive growth and optimize performance by engaging with Lars. Also, connecting with him can expand your professional network, providing access to other experts and resources in the B2B and data-driven decision-making sectors.


About Lars Grønnegaard: Lars is a professional dedicated to solving problems in B2B go-to-market strategies. He has a keen understanding of the importance of data-driven decision-making in modern B2B companies and the challenges they face in accessing and utilizing data effectively.

As businesses undergo digital transformations and buyers take more control over their journey, Grønnegaard recognizes the need for companies to have a comprehensive and structured approach to managing their data. He has witnessed firsthand how lacking access to holistic data across marketing, product, sales, and customer success can lead to poor decision-making and hinder growth.

Grønnegaard is acutely aware of the paradox that B2B companies face when dealing with data. While often overwhelmed with information, they struggle to process it into actionable insights and automations. This issue frequently results in companies working directly with raw data, leading to suboptimal outcomes.


About Dreamdata: Dreamdata is a B2B revenue attribution platform designed for small to midsize businesses, enabling them to connect marketing and sales activities to revenue generation. By utilizing a smart on-site behavioral tracking script and integrating data from CRM, ads, automation, and customer success tools, Dreamdata provides comprehensive customer journey insights and reveals the impact of marketing and sales efforts on revenue.

The platform's out-of-the-box, no-code algorithms simplify data processing, transforming it into actionable insights. As a result, B2B growth leaders can make data-driven decisions, accurately predict revenue, benchmark growth, and rapidly scale successful strategies. Dreamdata fosters alignment between marketing and sales teams, empowering businesses to take control of their revenue activities confidently.


Tweetable Moments: 

1:31 – “I think one of the things we see across a lot of customers which a lot of people are not aware of, is sort of what everybody understands is that the length of the B2B sales cycle is quite long, but very few people know how long it actually is.”

03:48 – “What's happening is that in B2B, people like your product, but it's not the right time. I think it's like Sales 101, that you need timing to be correct.”


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Links Mentioned in this Episode:

Want to learn more? Check out Dreamdata website at

Check out Dreamdata on Facebook at

Check out Dreamdata on Twitter at

Check out Lars Grønnegaard on LinkedIn at

Check out Lars Grønnegaard on Twitter at

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