1637 – More time, More money, More freedom with John J D Munn’s John Munn

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Business Coach & Consultant, John Munn.

John's journey began in college, where he started a brewery to make money. However, he soon realized that money alone didn't bring happiness. This realization led him to transition into running businesses for less than ten hours a week, and he began helping others do the same.

When asked how he spends his free time, John explained that it varies for each person. For him, it's about spending time with his family and pursuing hobbies like gardening. The key, he emphasized, is to ensure that the time spent is on things that genuinely make a difference and bring happiness.

He discussed the contrast between the hustle mentality of working long hours to make money and John's approach to finding what truly makes you happy. John explained that both approaches aim to achieve happiness but in different ways. He encourages people to focus on the tasks with high leverage and drive the most results while eliminating or delegating less important tasks.

When asked what leaders may undervalue in their week-to-week schedule, John emphasized the importance of valuing and prioritizing time. He pointed out that many business owners don't factor their time into their costs and fail to consider how they spend their time.


Key Points from the Episode:

  • Importance of spending time on things that bring happiness and make a difference
  • Contrast between hustle mentality and finding true happiness
  • Advice on reducing workload and improving workflow
  • Importance of tracking time and eliminating unnecessary tasks
  • Undervaluing time in week-to-week schedules
  • Working with service-based businesses to become independent of the founder
  • Resources available on John JD Munn's website, including the Time Sense Toolkit
  • Identifying and reducing time sucks, such as social media addiction


About John Munn:

John Munn is a renowned time optimization expert who empowers entrepreneurs by helping them work less and achieve more. With a remarkable track record of transforming individuals from overwhelming 70+ hour workweeks to a fulfilling 20-hour schedule, John specializes in guiding 6-figure+ entrepreneurs to attain exceptional results while reducing their workload significantly.

His achievements as a multi-award-winning entrepreneur include successfully managing diverse businesses, notably the world's first ancient alcohol brewery and an environmental, social enterprise. Drawing from his entrepreneurial experiences, John offers practical tips and strategies that enable his audience to optimize their time, enhance productivity, and foster sustainable business growth.

With John's guidance, entrepreneurs can master the art of efficiency, strike a harmonious work-life balance, and unlock the full potential of their ventures to thrive in today's competitive landscape.


Tweetable Moments:

04:32 – “What would you do with the time if you only had to work 10 to 20 hours a week? What would you do with your free time? It's probably different to what I would do, you know?”

12:59 – “That is what's massively undervalued here.”


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Josh (00:00:05) - Hey there, thoughtful listener. Would you like consistent and predictable sales activity with no spam and no ads? I'll teach you step by step how to do this, particularly if you're an agency owner, consultant, coach or B2B service provider. What I teach has worked for me for more than 15 years and has helped me create more than $10 million in revenue. Just head to up my influence and watch my free class on how to create endless high ticket sales appointments. You can even chat with me live and I'll see and reply to your messages. Also, don't forget the thoughtful entrepreneur is always looking for guests. Go to up my influence and click on podcast. We'd love to have you. With us right now, John JD Munn. John, you are found on the web at John JD Munn dot com. You're a business coach, mentor and consultant and you focus on time. The one thing most of us can never get enough of. And time just keeps on ticking. But John, it's great to have you here.

John (00:01:25) - Yeah. Thank you. It's great to be here, Josh. Thank you very much. Yeah. Time, As you said, it's one of those things that it's the thing that people want most, but they use the worst. You know, nobody knows how to use their time properly. So that's something that I specialize in and I hope people do more with their time.

Josh (00:01:43) - Yeah, well, I'm excited to have this conversation. I'd like to review my own use of time and see how I'm doing. But. But how did you how did you find yourself in this role?

John (00:01:55) - Yeah. So as with a lot of people, I guess it's been a long story. It's not where I expected to start out when I was a kid. But I ran a few businesses. Over time. So I started with a brewery when I was still at university, still at college, and that brewery went went pretty well. I started it with the primary aim of just making lots of money. That's what I thought that I wanted.

John (00:02:23) - What would make me happy? Well, the primary path that most people go down, I think. And eventually I realized that money wasn't really a thing for me. I kept meeting lots of rich people and they were all miserable. They had all the money, they had all this stuff, but they didn't have the time to enjoy it. And I think that's when I realized that, yeah, there's something wrong here with what I'm focusing on. I think I'm focusing on the wrong thing here. Yeah, I want to make money and be comfortable, but what's the point in having a business if you don't even have time to enjoy it, you know? Oh, right. So after I sold the brewery, I started looking into this and started a social enterprise and some other stuff. And eventually I started running my my businesses, some of which still run today. And I run them on less than ten hours a week. And after you run a business on on less than ten hours a week, people start asking you questions.

John (00:03:24) - And my friends started asking and then their friends started asking. I help them do the same kind of thing. And I thought, Hey, I really enjoy this. It'd be nice to help other people achieve that kind of lifestyle. So now I'm a I do some consulting. I still work fewer than ten hours a week. My I run an environmental business as well, which takes me 2 or 3 hours a week to run. We've got employees, but on the consulting side of things, I work fewer than ten hours a week and I help other people get their business, their 6 or 7 figure business running smoothly so that they can work less and make more. So just last year I helped 18 people make $24 million more than what they were making before. And I reduced them from an average of a 60 hour working week to now under 20 hours per week. So that's what I do.

Josh (00:04:21) - So when somebody says, well, if you're only working ten, 20 hours a week, what are you doing? What are you doing with all that other time?

John (00:04:30) - That's always a really interesting question for me.

John (00:04:32) - Is it? People ask that all the time. It's such a personal thing, you know. What would you do with the time if you only had to work 10 to 20 hours a week? What would you do with your free time? It's probably different to what I would do, you know?

Josh (00:04:44) - No, I got plenty of stuff to keep me busy. I got hobbies. You know, I love spending time with my family. I love doing stuff. You know? I love doing stuff for me. You know, I've gotten into gardening. I've got an herb garden. I've got you know, I get great enjoyment and pleasure out of that. And to me, you know, it's just it's therapeutic. I love doing that. Love, you know, You know, so so I'm keenly leaning forward. I'd say right now I probably work between 30, 40 hours a week and I don't want to work more than, you know, I see a lot of here's a question in here somewhere.

Josh (00:05:22) - But I you know, I kind of take your message and I agree. I think that sounds great. And then I also hear this, you know, kind of this hustle, hustle, hustle type stuff, not so much from top level leaders, I don't think so much anymore. But how do you how do you kind of compare and contrast those two ideologies?

John (00:05:43) - Yeah, they sound diametrically opposed and I'm not sure they actually are. I think they're both trying to achieve the same kind of thing. They're both trying to make you happy. And I think the hustle Hustle thing is trying to make you happy by making boatloads of money and going down that that route, the traditional making lots of money route. And I think what I am more in favor of is just taking a moment and saying, okay, what actually makes me happy? And that absolutely is a place to be working 40 hours a week. And if you're doing that and like you love that, that type of thing, cool man. Like, I'm all for it, you know, there's no problem with that.

John (00:06:18) - But let's make sure that those 40 hours that you spend or 40 hours doing things that genuinely makes a difference, you know, and it's. A lot of people think that when you're working ten, 20 hours a week, that it's like, Oh, you mustn't be doing much. And that's not the case. It's just you've trimmed the fat, you know, you've got rid of all that stuff that keeps you busy, but that doesn't really deliver results. So it's kind of to bring it back to that other question, what would you do at your time? It's. I tend to see with people that I work with. That. They do those things like their their garden and things like that. And by spending that time doing those things, it makes the work that they do more productive because they're relaxed. They don't make as many mistakes. They're more focused in the work that they do, and they feel happier doing it. And so sometimes they work more. So they work 25, 30 hours a week.

John (00:07:16) - Sometimes they choose to work less and get more done in that time that they actually work. So I'm not here being like, Yeah, let's just do ten hours. And if you want to scroll on social media or do whatever, cool, I'm more saying, Okay, what's the stuff that you do that makes a difference? Was the stuff that has high leverage that you spend an hour on this and it drives 80% of your results. What's the 20% that drives the 80% of your results? Let's do more of that. You know, let's cut out all this other stuff. Let's eliminate it, automate it, delegate it, whatever, create systems. Let's get rid of this other stuff. But let's do the stuff that you can do that makes a real difference.

Josh (00:08:00) - Yeah. What might be the first steps that that I think any of us could do regarding if we feel like we are overworked, we're just doing way too much. It's maybe it was sustainable for a short time, but now we're starting to be like, you know, this just isn't fun anymore.

Josh (00:08:19) - Where do we go from here?

John (00:08:22) - This is this is the common position that most people come to me. This is how they feel when they first come to me a lot of the time. So they feel overworked, overwhelmed, overloaded, really. They've done too much. And you can't do that forever. The absolute first step is understanding what it is you actually do. So a lot of people will come in and say, Oh, I've worked 60 hours a week this week or 70 hours a week. I'm totally overloaded. Said, okay, how do you know you work 70 hours a week? Well, this or this or I work these hours. Okay. During those hours of those 70 hours, how many hours did you spend doing this thing? Like, what things did you do during those 70 hours? How many hours did you spend doing each one of those things? And a lot of the time they have no idea. And when you know that, it's super powerful. If you know, Hey, I'm spending ten hours a week on email, for example, or I'm spending five hours a week asking my team and delegating projects or whatever it is that you're doing, if you know how much time you actually spend on that thing, you can make a judgment.

John (00:09:36) - Is that worth that much time? Why does it take that much time? Like, is there someone else that could do that instead of me? Is that worth doing in the first place? You can ask these kinds of questions and start to improve your own workflow and very, very quickly you can start to remove tasks that you just say, Hey, that's total garbage. So an example of this is one of my clients runs garages across Canada and he was doing roughly $6,070 per month with it and he was taking calls from clients. Every single person that booked into that garage, he's the one that took the call and did it. And not only that, there's a lot of these clients, some of them were, Oh, how are you today? How are things going? You know? Oh, I was I was hoping that I could buy some some windscreen washer. You know, it's like a $5 sale and. When we looked into his time, he was working 70, 70 hours a week.

John (00:10:40) - He was spending so much time on these calls and on these little things. And it was. Returning such little value to him, but also the clients. They didn't really need to speak with him. When we change that and finally eliminate some of those calls and some of them were handled by somebody else. The clients were very happy. Speaking with somebody else about it. So we looked into his time. And we said, Hey, this big chunk here, we can get rid of that. So. To summarize like a very simple answer of, okay, where do we start when we're overwhelmed? You start by tracking your time. What do you do? Where is that time going? What tasks take up your time? That is the number one piece of advice I can give to anybody who runs a business in general. But also, when you're overwhelmed, track your time. What do you do? How long does it take? How long are you working for? How does it work? You know, until you know that you can't change anything.

Josh (00:11:47) - Yeah. What are some things that you see that maybe leaders may undervalue the importance of that they may not be doing enough in their week to week schedule because maybe they're just kind of busy putting out fires constantly.

John (00:12:06) - Yeah, firstly, just about that that time side of things. This is something that leaders don't know enough. If asked you how much you made last year, you could probably give me a reasonably accurate answer of how much you made last year. If I asked you how many hours you work last year or what those hours were spent doing, you probably have no idea. You know, time is your most valuable resource and it's something you can never get back. What you spend your time on in the business is critically important to whether or not that business grows. Have you spent that time training your staff or hiring the right people or doing outreach or sales or making the systems work properly? All these kinds of things? I think that is the most criminally undervalued thing. When people run their business, they do not value their time, they do not factor their time into their costs.

John (00:12:59) - They do not think about how they're spending their time. That is what's massively undervalued here.

Josh (00:13:06) - Yeah. And how do you work with folks today? What does that look like?

John (00:13:12) - Yeah. So in a few different ways. So I work primarily with people on a personal basis. So people we have video sessions regularly, normally 1 to 1, and we talk about what your specific situation is at the moment, what the roadblocks are and how we can overcome that. So at the end of every session, you come away with a simple step by step action plan. You know exactly what you need to do next to have the most impact, to optimize your week, to improve your business. What thing is going to take you the step forward? So that is the primary way that I work with people. And then that is complemented by group sessions such as masterminds and other training materials that I've got as well.

Josh (00:14:04) - Yeah. And what stage business. What? Tell me more about, like, who normally you're working with.

John (00:14:13) - Yeah, I'm normally working with service based businesses primarily. I do work with some products, but service based businesses usually in a 250,000 to $2 million range annual revenue. That's kind of the primary people that I'm working with. A lot of the time. We're taking people from being a small startup style business where the founder is doing a lot of the stuff themselves. They are kind of the bottleneck in the system and then we grow it to a point where the business runs smoothly. The founder can go away on holiday for two months and the business isn't going to collapse. You know that the business becomes a real business. It's not a job, it's not freelancing. It's an actual business. So I take people from from that early stage to to being a real business.

Josh (00:15:06) - Yeah. Your website. John JD Munn. Com What resources do you have there for folks that want to dig more into this topic?

John (00:15:17) - Yeah. So the first place to check out that would recommend is the Time sense toolkit. You can find that right on on the website or it's John Moon.

John (00:15:27) - Com forward slash time sense and senses in your C smell here etcetera. And that is a step by step guide so that you can perform your first time audits so you know how to track your time, what tools to use, how to analyze your time after as well so you can see where the gaps are and where the easiest wins. So a lot of the time you can go from working those 60 hours a week to 40 hours a week within a month, just by getting actually looking into your time and doing those quick wins.

Josh (00:16:00) - Yeah. And let's talk about maybe some. I want to ask you about maybe some very, very typical time sucks. One of them may be social media, and we may justify it by saying, oh, you know, I'm just out here, you know, getting visibility for the company. What I guess, how could you? Are there any tools that you'd recommend or just any way that we can start to if we find ourselves just wasting way too much time And and if you were to have an honest conversation and say, well, how productive does that make you feel? Or how much joy and satisfaction does that give you? And then they kind of shrug their shoulders and go, you know, probably not much.

Josh (00:16:43) - What would you rather do at the time? I'd much rather do that. But yet, you know, I still feel myself kind of defaulting to just, you know, kind of doomscrolling or just mindlessly scrolling. How can we how can we disrupt that?

John (00:16:59) - That's a common thing for people, I think. Firstly, there's no shame in Doomscrolling and doing these kinds of things like this. Many of the smartest people in the world work for companies like Facebook, etcetera, and their job is to make that as addicting, as addictive as possible. So, you know, the system's kind of against you with that. On the flip side, you said something really interesting there of does this bring you joy? And if not, what would you rather do? I think people don't appreciate the fact that if you just take that scrolling out, it leaves a vacuum. And now vacuum is going to be filled with something. And that thing that it's filled with is probably just going to be the easiest thing for you to grab.

John (00:17:40) - So it's going to be filled with you watching TV or something like that. Something easy because it's difficult sometimes to think about it. I think the most valuable tool for overcoming that is your calendar. And just using your calendar and scheduling things and saying, Hey, I want to do this thing and sign up for it in advance. You know, have it. This is a hard commitment. I'm going to go do this thing. I'm going to go play badminton or I'm going to play guitar at this time or whatever that is. It's super valuable to prevent the scroll, like just just mindlessly scrolling. I would say that's kind of a very strong place to start there. Making sure that your calendar aligns with your priorities and that you're not just leaving. Time that a time vacuum that's going to be filled with doomscrolling.

Josh (00:18:36) - Yeah. All right. Well good. Well again your website John JD Munn. Com and again there's a button right there there's free clarity call you have the other you have a time time sense toolkit and anything else that we missed John that you'd recommend for next steps.

Josh (00:18:57) - I know I kind of asked you about this earlier but just want to underline this before we say goodbye.

John (00:19:03) - Yeah, Next Steps is just you as a person, the listener here. Just track your time. I promise you that it would be one of the most valuable things that you ever do. And you'll be shocked what you find. It takes a little bit of time to set it up, but it's so, so worth it. I'd very strongly recommend that you do that.

Josh (00:19:24) - Awesome. All right, John JD on your website, John, JD, John, thanks for joining us.

John (00:19:31) - Thanks, Josh, It's been a pleasure.

Josh (00:19:37) - Thanks for listening to The Thoughtful Entrepreneur Show. If you are a thoughtful business owner or professional who would like to be on this daily program, please visit up my influence slash guest. If you're a listener, I'd love to shout out your business to our whole audience for free. You can do that by leaving a review on Apple Podcasts or join our listener Facebook group.

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