1659 – What’s Your Why? with The Life You Love Coaching’s Joe Lander

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Legacy Coach of The Life You Love Coaching LLC, Joe Lander.

Joe Lander is different from your typical coach. His work is centred around understanding his purpose and making a meaningful difference in the lives of others. He challenges the status quo and helps successful professionals and executives identify, create, and live their unique, significant legacies.

Joe's background is as diverse as it is impressive. He has worked as an attorney, HR manager, and financial advisor, always focusing on contribution and finding solutions that made sense for his clients. After almost 20 years in financial services, he realized there was more to life than financial success. This led him to ask his clients about their true purpose for money and help them uncover their unique legacies.

Joe emphasizes the importance of clarity and becoming one's guru. He helps his clients put together the puzzle pieces of their lives and excavate their deeply held core beliefs. They can find fulfilment and contribute to the world by articulating their legacy in a particular way.

Like many high achievers, Joe admits he often feels he's being hard on himself regarding topics like legacy. He believes that his personal experiences make him relatable to others, as he has always questioned whether what he was doing was what he wanted.

Joe's journey towards realizing the importance of helping others and creating a meaningful legacy is inspiring. He mentions that many people feel stuck in their current roles and may question if there is something more for them. Joe emphasizes the significance of continuously asking and inquiring about one's purpose and potential. He believes helping others achieve self-actualization and living a fulfilling life is the ultimate goal.

Key Points from the Episode:

  • Joe's work centered around understanding his why and creating meaningful legacies
  • Joe's diverse background and transition from financial services to coaching
  • Importance of clarity and becoming one's own guru in uncovering core beliefs and legacy
  • High achievers feeling hard on themselves when it comes to legacy
  • Joe's journey towards realizing the importance of helping others and creating a meaningful legacy
  • Working with individuals feeling stuck, burnt out, or unsatisfied in their work
  • Joe's approach going beyond traditional career coaching and diving deep into life experiences

About Joe Lander:

Joe Lander is the driving force behind “The Life You Love Coaching,” a platform dedicated to empowering accomplished professionals and executives. He assists them in transcending their professional accomplishments by fostering a distinct personal legacy that resonates meaningfully with present and future generations. Recognizing that many high achievers yearn for a more profound impact beyond their careers, Joe helps them tap into their innate potential and creativity.

Utilizing a unique methodology, Joe guides individuals in piecing together their life's narrative, illuminating the path that aligns with their purpose. By delving into their core beliefs, clients uncover the power to envision and actualize their extraordinary contributions, ensuring their legacy lives on. Joe's approach is founded on the exclusive R.E.S.O.L.V.E roadmap, a proven framework customized to each person's journey.

This roadmap equips them with the tools and strategies to embrace their purpose, surmount challenges, and transform their vision into reality. Joe Lander's coaching empowers individuals to leave a lasting imprint on the world that transcends their professional accomplishments.

About The Life You Love Coaching:

The Life You Love Coaching specializes in guiding elite, high-performing professionals towards resolving internal conflicts that hinder their true purpose. By addressing these conflicts, individuals gain the assurance and self-assurance needed to unlock their genuine potential, leading to enhanced fulfillment and joy.

The coaching program is meticulously designed to cater to top-tier achievers, assisting them in overcoming barriers that prevent them from achieving their highest aspirations. Clients develop the clarity and confidence necessary to embrace their unique greatness through personalized guidance and strategies, resulting in enriched satisfaction and happiness.

“The Life You Love Coaching” empowers accomplished professionals to navigate their path with authenticity and purpose, enabling them to experience a more meaningful and fulfilling journey.

Tweetable Moments:

08:44 – “Legacy is not something you leave, it's what you get to live now.”

23:05 – “Creating a meaningful legacy is about leaving a lasting impact on the world.”

Apply to be a Guest on The Thoughtful Entrepreneur:

Links Mentioned in this Episode:

Want to learn more? Check out The Life You Love Coaching website at

Check out The Life You Love Coaching on LinkedIn at

Check out Joe Lander on LinkedIn at

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Josh (00:00:05) - Hey there, thoughtful listener. Would you like consistent and predictable sales activity with no spam and no ads? I'll teach you step by step how to do this, particularly if you're an agency owner, consultant, coach or B2B service provider. What I teach has worked for me for more than 15 years and has helped me create more than $10 million in revenue. Just head to up my influence and watch my free class on how to create endless high ticket sales appointments. You can even chat with me live and I'll see and reply to your messages. Also, don't forget the thoughtful entrepreneur is always looking for guests. Go to up my influence and click on podcast. We'd love to have you. With us right now. It's my good friend, Joe Lander. Joe, you are a legacy coach and breakthrough facilitator. You are found on the web at the life you love coaching. Joe Lander, it's good to have you, my friend.

Joe (00:01:16) - Great to be here. Josh, great to spend this time with you.

Josh (00:01:19) - Absolutely. So what does a breakthrough facilitator and legacy coach do?

Joe (00:01:25) - I don't know if there's anyone else who's doing anything different. But for me, I got to tell you, it's it's really about to understand why I do and what I do. It really starts with what is my why? There was a probably the most viewed Ted talk of all times. If not, it's in the top two. Was from Simon Sinek. Yeah, well known consultant. And he said people don't care about what you do. You know, everyone starts with, What do you do? What they really care about is why you do what you do. Then you can talk about it. So I like to start with why I do what I what's my why and my why is to contribute. I actually found and figured out that success happens when I can make a meaningful difference in the lives of others. Plain and simple. That's my superpower. That's. I can't get away from that. That's who I am. My how I do that is I challenge.

Joe (00:02:30) - And what I mean by challenge is I challenge the status quo way of thinking and challenge the box that many people have unconsciously even put themselves in and don't realize the options that they actually have and what's really within them. And then ultimately, my what is what you can count on me for is to make sense of it. So like, how do we take all this that we've uncovered and figure it out and actually move forward with practical solutions and strategies that make sense? And that's who I am now, where I bring that what to to answer more directly, what is it that I actually do? What is a legacy coach? What's a breakthrough facilitator is at this point I focus on helping who I call the successful professionals and executives, particularly those that are really part centered, mission driven, who know there's still something missing from their lives, despite all the financial and professional success that they've experienced in their lives. And I help them actually identify, create and live their own unique, meaningful legacy so that they don't ever have to live a life of regret.

Josh (00:03:47) - Joe, you are a former attorney, HR manager, financial advisor. You've done some pretty interesting stuff. You're you're pretty uniquely qualified. Would you mind maybe just kind of touching on that a little bit to, you know, for someone that might be they might have stumbled across this podcast because they're they're looking at you and this is or they're looking for something that we're talking about. And here we are having a conversation with you. But how has your past kind of brought you to this moment and the work that you get to do with clients today?

Joe (00:04:21) - Sure. Well, and that's where the my my why operating system comes into place. No matter what I did, it was always about contribution. So as an attorney, my biggest contribution was I settled and more cases than any other attorney at my firms, wherever I worked, because I was I was there to contribute to the ultimate relationship between these parties, not just win at all costs. So that contribution showed up there, and I figured out solutions that made sense, that made both parties able to move on as a financial advisor again, how do I contribute to this family, to this business owner, to this executive and having a life that really is the one that juices them up and makes them biggest difference for their family? And ultimately what got me to this point was after almost 20 years in financial services as a certified financial planner and wealth manager, I reached a point where I realized that the the game that is the Wall Street game and how that's played and how and I would help my clients, how not to get hurt by that and how to actually master that.

Joe (00:05:36) - And then what it all started with was a question what is your true purpose for money? That which is more important than money itself. And we would go Not many financial advisors start with that question. They like.

Josh (00:05:50) - Oh, write about.

Joe (00:05:51) - Your assets.

Josh (00:05:52) - Oh yeah, yeah.

Joe (00:05:53) - It's right. Your retirement state. Yeah.

Josh (00:05:57) - I think particularly like I remember having one conversation, we were doing some other kind of business or something at the bank and guys like, Hey, you know, how are you doing on 401. And I said, Well, we're self-employed. And so, you know, it's a little unique, our situation. And, you know, all of a sudden it felt like we were speaking two different languages, Like because, you know, again, I think his stock in trade would be, you know, folks that are working a little bit more conventionally, You know, they want to work to 65, 70 years old, then retire, then enjoy a great lifestyle. Right.

Josh (00:06:30) - And so keep socking that stuff away so that you can live then and maybe not appreciating that there are more assets than just nest egg that's sitting in in some accounts. Yes.

Joe (00:06:44) - And not always. Is someone sitting in front of you. Like if that was me having that conversation with you, I don't expect that you would necessarily even be able to tell me what that is. But I would certainly want to encourage you to sit down and have a conversation and let's figure that out. What that is for you. Is retirement even a thing or are you doing what you love so much that you imagine that you'll be doing this and this is your way of contributing to others for the rest of your life? Others feel like they've achieved a good level of financial success, but and it's done great and it's helped their families and and they contribute to others and causes they believe in. But they somehow are missing that this something unique that they're actually here for. They sense that it's there. There's there's some way in which they want to be known.

Joe (00:07:33) - And that can make a difference for for generations to come. And many of them find themselves reading a lot of personal growth and development books, attending workshops and retreats and trying to figure out what is it that they might be missing and not really realizing that the real problem is they that they haven't realized for themselves that the clarity they're looking for is there by becoming their own guru and by having someone who doesn't just give them some process or give them some workbook or do a retreat for a week and get them all pumped up, jumping up and down, and then Monday morning hits and like, okay, now what? But actually helping them put together the puzzle pieces of their lives in a particular way, kind of Indiana Jones style. We're going to we're going to put this together, figure this out, and then really excavate these deeply held core beliefs that ultimately by by then articulating that in a in a very particular way, they start realizing, man, that's it. That's what I want to do for the rest of my life.

Joe (00:08:44) - And that's what I believe. Would be my legacy that I think would make a major contribution to the world. And I say, let's have at it, because legacy is not something you leave. It's what you get to live now.

Josh (00:08:59) - Oh, wow. That's a pretty cool free frame. I like that. Yeah. Joe, do you I would imagine that you end up getting to work with a lot of high achievers. And I wonder, you know, and I know that I've had, you know, conversations like what we're talking about right now. And one thing that I think my you know, anyone else involved in that conversation, I wonder if you experience this, too, with high achievers. Oftentimes I'll hear stuff like, you know, you're you're doing pretty good here. You're I wonder if you feel like you're being a little hard on yourself. I suspect you hear that, you know, because listen, you know when.

Joe (00:09:42) - I hear that the most. Yeah. Josh is in my own head.

Josh (00:09:47) - Yeah, yeah, yeah, yeah. Well, listen, this. This is. I don't suspect this is very unique, you know, for for folks, you know, we're concerned about topics like legacy and truly out there creating good stuff. But tell me more about what you've experienced. Both, I would say personally and then, of course, folks that you work with.

Joe (00:10:05) - Yeah, Well, so personally and what makes me relatable and what others get a sense for me is this has been a theme my whole life. So you pointed out the various roles and there were others in there as well that you can see on my LinkedIn that I that I went. You can look at it in one way and say, Man, this guy seems to job hop a lot or change careers a lot. And while I do really now, especially looking back, appreciate the variety of experiences that I had, whether it was in corporate America, a quasi governmental agency like the Postal Service and covering the Northeast for them as an attorney, whether it's, you know, as a financial and wealth manager, it all of it was I was always asking the question, is this really what I'm here to do? Is this really what I'm meant for? And can I see myself doing this the rest of my life? And there are other people I know.

Joe (00:11:06) - I'm not the only one who who asked that question. And at times we still stay in the role we're in because we say, you know what? I can see how this satisfies my desire to contribute and I get to challenge. And it's it's all great stuff, but I don't know that this is really it. So by continuously being sort of although comfortable, never satisfied and always inquiring and asking, is there something more that I'm meant for? It's what led me to the different experiences that ultimately had me come to the point where I realized, Wow, this is really about helping. It's about what is the legacy I'm going to live and how can I help as many people as possible self actualized. You know, we're talking top of the Maslow's hierarchy here so that I get to be part of all of those legacies in that I help this person co-create or come up with it and come up with a plan to actually achieve it. And I get to just enjoy the satisfaction of knowing that this person is living a life of fulfillment and meaning and joy and intimacy and energy and vitality that I somehow was able to help them on their journey with.

Josh (00:12:27) - Joe, I'm trying to think of like, you know, someone who's listening our conversation right now and how they might describe I mean, and you've done this a few times now, but, you know, I'm thinking of someone that might feel like out of the groove, they might feel a little more less right. They're not like they not sure that they know where they're going. So a little maybe, like, what's the end game here? Why am I doing this? Or, you know, maybe they're feeling a little burnt out or they just they don't feel rewarded in their work. I mean, these are kind of maybe some things that I'm thinking about. If they were to describe where does it hurt or what's going on, I could see some of those phrases coming up. And is that sound about right? Maybe that or anything else?

Joe (00:13:13) - There, there there are those. And that was me for many years and I relate to those. And I certainly enjoy working with someone like that because that gets back to that challenge that I talked about, the the idea of often where we are so in that box that we think there's no other way.

Joe (00:13:34) - I mean, I've got myself financially set. I'm not looking to necessarily pivot to another career, although some of those burnt out high achievers you described, they actually might be looking for. There's got to be some way I can take the skills that I've honed and transfer those to something that I actually now enjoy. And I'm excited about the way I was when I originally started my my other career or what I had been doing. And I and what might that be. And again, it's that person feeling so stuck. A lot of times they don't even want to admit it. It's fearful. It's scary even to articulate that out loud in any way. And they there may be others that are dependent on them to keep it together financially and otherwise. So by having someone who's been there and who can talk them through and help them actually figure out what that other thing might be, not by just like career coaching and saying, okay, let's figure out, well, okay, we're going to give you this test.

Joe (00:14:42) - It shows, you know, this Maya Briggs or this skills, the strength, whatever it might be, that's going to tell you your strengths. And we're going to now list out these other possible no, we're going to create this. We're going to dive so deep into what your life is has has actually prepared you for in a way that you haven't been able to separate yourself and take this grander look and do it not through a book, but through someone engaging with you and and iterations and coming to something that you now are going to hit a point where you see, wow, all of that has led to this and all these beliefs. This is what I really want to be doing. How can I do that? And now we get to roll of the sleeves and make that happen.

Josh (00:15:27) - Yeah. How do you work with folks, Joe? What does that typically look like? I mean, so someone listening to us right now, they're like, Can they have a conversation with you? Do you how do you work with them?

Joe (00:15:37) - Yes.

Joe (00:15:38) - Um, a great way to start someone who actually just knows all they have to do is go to my website, which you pointed out the life you love And they'll see a place where they can book some time with Joe and we'll have a conversation. We'll have a legacy strategy session. What is your personal you know, what is that what might that look like? A preliminary conversation and go from there. Others may want to just kind of on their own, just learn a little bit more, get more of a sense of who's this guy? What is he? You know, is there something that really fully resonates with them? And they're on my website. They'll find actually a masterclass type of a training video in which I really expound upon the the distinctions and some of the items that we've been hitting on together today. Josh So that'll be, that'll be the webinar. The training will be on that website as well as my background, as well as who I work with, how I work with, And it goes through the seven part framework that I use that anyone who I've shown that to, whether they're statistical oriented or heart oriented or whatever, or some combination of anyone who sees what I call the resolve framework, then resolve is an acronym and each one of those is a step in the process for actually figuring out and implementing what is your personal impactful legacy that you're here for.

Josh (00:17:14) - You know, Joe, your website again the life you love Are there any other assets that you'd recommend or maybe someone that's like, um, I'm almost ready, Joe, to have a conversation with you, but maybe I'd like to learn more about you first or, you know, is there something that I can dig into? Any long form content, any anything that you would direct them to beforehand?

Joe (00:17:37) - Um, well, I spent a lot of time putting that type of content into the website itself, but there are opportunities as well. Once they've taken a look at that and say, you know, I'd like more info on my own just to read where I've put together some, some digital assets, some how tos that they say, you know, I want to give this a shot myself. I'm not ready necessarily to engage and have you hold my hand and let's walk through together. Joe In which case I would, I would direct them to a couple of pieces I've put together on breaking through the limitations that might be holding you back.

Joe (00:18:21) - And what does that look like? As well as figuring out what might be the legacy that you're here for and some some ways in which to go about that yourself? I have found myself, after over 30 years of personal development and transformational workshops and programs that as much value as I always got in every one of them. It wasn't until someone took an interest in me so that it was no longer a transaction. Rather, it was someone who was on the journey with me. That's when things exploded. That's when I figured out who I was and what I was meant to do and what I was going to commit the rest of my life to doing. So That's I'm a big advocate of it, but I respect everyone's got to be on the journey in their own way and take their time and learn what they need to and if and when the time is right, I'm here to help.

Josh (00:19:17) - Yeah. All right. Joe Lander again. Breakthrough Facilitator, Legacy coach. Are there any maybe leaders in particular? You know, like if you think about like, who is like you're just your perfect kind of fit that you've been able to help create breakthroughs with, Like, what might they be doing? What might they be doing professionally? Like, who are they?

Joe (00:19:43) - Well.

Joe (00:19:46) - The first person that comes to mind. Definitely is a business consultant and breakthrough facilitator himself by the name of David Bear from David Bear Consulting. And David was the one who posed the question, Do you have a process, Joe, in which you can predictably and consistently cause breakthroughs for another? And when I looked at that question, I said, Geez, my whole life I've been doing that in some way since since a kid, I brought inspiration. I was seeing things that others weren't able to that made a difference for them. But can I say that I have a process that can consistently do that? I didn't. And that's when I embarked on a journey with David and and put together that process that is partially included in what is the resolve framework. And it's geared towards overcoming what I call the ills, the inevitable imagined limitations that will arise as soon as you start saying, Oh my God, that's it, that's what I want to do. And then the reasons and limitations start coming in about why you can't do that.

Joe (00:20:59) - So you need to be armed with how do you overcome that? How do you break through that so that it doesn't ever stop you from really doing what you're meant to what you're fired up to do and what you know will make the biggest difference now and for generations to come.

Josh (00:21:17) - Joe Lander again, personal friend. You and I have had the opportunity to work together. We have a lot of shared connections as well, folks that we each work at here. Okay. In insider insider thing go to Joe's website, go to the life you love coaching and then in a separate tab, open up up my influence and what you're look at the two websites Yes we share the same designer and shows but I got to tell you. So Bobby's are a mutual web designer. But when I started talking with Bobby, she goes, Oh, let me show you a website I think you're gonna like. And so she showed me Joe your website. And I'm like, Yep, that's exactly what I want. You know, it's a uniquely ours.

Josh (00:22:01) - But still, I think you'll you'll see a lot of shared elements there. But I just wanted to point that out. Little insider baseball and.

Joe (00:22:09) - That, and that's, that's awesome. And we can't mention Fabi without pointing out how Fabi Paulina from brands that attract is far more than just a web designer. That is her.

Josh (00:22:19) - Oh my gosh. Yeah. No, no, I'm sorry. I didn't mean.

Joe (00:22:21) - To. No, I know you didn't. And I just to elaborate, she is so heart centered herself and is so devoted to impacting others that she the reason we are so in love with our websites and in love with her is because she takes the time to really get you and has a brilliance in being able to then portray that in website and other messaging content form.

Josh (00:22:48) - Yeah. All right. Joe Lander again. Your website is the life you love Joe Lander, thank you so much for joining us.

Joe (00:22:57) - A pleasure. Josh, great seeing you again.

Josh (00:23:05) - Thanks for listening to the Thoughtful Entrepreneur Show.

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