THE THOUGHTFUL ENTREPRENEUR PODCAST
Madeleine's journey with Legacy Leadership Institute began when two successful consulting firms merged into one. This merger created a platform for people to learn and grow together, helping them achieve their goals more effectively.
Many of their clients, despite their outward success, express feelings of underachievement or uncertainty. Legacy Leadership Institute aims to simplify these challenges and guide its clients towards more tremendous success.
One of the most common concerns Madeleine hears from leaders is whether to scale or sell their business. She explains that even sustaining a business is a form of scaling, which involves improving processes, culture, and leadership.
Madeleine emphasizes the importance of developing a scalability architecture to ensure long-term success and attract potential buyers if the decision to sell is made.
Madeleine shares her guilty pleasure of watching reality TV in the evenings, and mainly Bravo shows like the Housewives series. She mentions a powerful statement by one of the housewives about the importance of sharing a secret.
By taking control of the narrative and sharing the secret oneself, it cannot be weaponized against them. This resonates with many entrepreneurs and leaders who fear being discovered or found out.
Madeleine emphasizes that everyone is making things up as they go along, even though there are tried and true best practices. Each person's unique path and execution make it feel like they are creating something new.
Key Points from the Episode:
- Introduction of Madeleine MacRae, CEO of Legacy Leadership Institute
- Legacy Leadership Institute's mission to help individuals and organizations achieve goals and overcome challenges
- Importance of developing a scalability architecture for long-term success and potential sale of a business
- The need for a supportive peer group for founders and leaders
- Speaker 2's guilty pleasure of watching reality TV, particularly Bravo shows
- The importance of sharing secrets and taking control of the narrative
- The fear of being discovered and the need to contextualize oneself
- Speaker 2's upcoming book, “Tenacious Pursuit of Peace: Where to Go When Success is Not Enough”
- Realizing that even successful individuals have real problems that need solutions
About Madeleine MacRae:
Madeleine MacRae is a highly accomplished corporate executive and serial entrepreneur, boasting over 17 years of experience leading, consulting, and growing businesses of various scales.
With a keen understanding of harnessing the potential of people and utilizing dynamic educational content, she has become a catalyst for growth in numerous ventures.
Madeleine's impact extends globally, having empowered hundreds of thousands through her transformative coaching, educational videos, and live seminars. She delves into fundamental principles essential for mastering leadership, capacity, teamwork, relationships, attitude, success, personal growth, and communication.
What sets her apart is her down-to-earth approach, making complex subjects accessible, and her unique ability to blend cutting-edge information with passionate inspiration.
Whether engaging with audiences in live events or virtual platforms, Madeleine MacRae's compelling style motivates individuals to take action towards their personal and business objectives. Her emphasis on authenticity ensures that people remain true to themselves while pursuing their deepest desires.
About Legacy Leadership Institute:
Legacy Leadership Institute is a beacon of hope and empowerment, offering a transformative guidebook to individuals disillusioned by life's challenges. Through interactive content, innovative platforms, intuitive coaching, and engaging experiences, Legacy Leadership Institute serves as relentless dream-makers, illuminating the path to goal realization.
Their mission is empowering the restless, encouraging individuals to adjust their mindset and embrace actionable change. In a society where many feel trapped, Legacy Leadership Institute provides the necessary tools for personal transformation to break the cycle of dissatisfaction and inspire a sense of true fulfillment and freedom.
With a commitment to elevating lives, Legacy Leadership Institute challenges the status quo, offering a lifeline to those seeking happiness and fulfillment, urging them to seize the opportunity for profound life transformation and genuine satisfaction.
07:17 – “When we burden our downstream when we burden our team with things that are not theirs to carry, they don't have the tools to fix it.”
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Links Mentioned in this Episode:
Want to learn more? Check out Legacy Leadership Institute at
Check out Legacy Leadership Institute on LinkedIn at
Check out Legacy Leadership Institute on Twitter at
Check out Madeleine MacRae on LinkedIn at
Check out Madeleine MacRae on Twitter at
Check out Madeleine MacRae on Facebook at
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Josh (00:00:05) - Hey there, thoughtful listener. Would you like consistent and predictable sales activity with no spam and no ads? I'll teach you step by step how to do this, particularly if you're an agency owner, consultant, coach, or B2B service provider. What I teach has worked for me for more than 15 years and has helped me create more than $10 million in revenue. Just head to up my influence and watch my free class on how to create endless high ticket sales appointments. You can even chat with me live and I'll see and reply to your messages. Also, don't forget the thoughtful entrepreneur is always looking for guests. Go to up my influence and click on podcast. We'd love to have you. With us right now. It's my good friend Madeleine MacRae. Madeleine, you were actually. This is your second time on the show. We don't do that very often. It's very rare. But your last time we chatted was over 1100 episodes ago. It was episode number 595 on February 18th, 2021. Where, you know.
Josh (00:01:18) - So to our friends listening. Hey, go back in the archives, go listen to my conversation back with Madeleine and episode 595. But Madeleine, I'm so grateful to have you here. You are the CEO of Legacy Leadership Institute. You're found on the web at Legacy Leadership Institute. Madeleine, thanks for joining us.
Madeleine (00:01:39) - Oh, delighted to be back. Love being here.
Josh (00:01:42) - All right. Yeah, yeah. Please tell us about your work today.
Madeleine (00:01:45) - Yeah. So legacy leadership is really the culmination of many decades of work, both for my business partner and for me. We basically took two of our successful consulting firms, merge them into one mega firm. And it is incredible. We have an organization where people can learn and grow together so that they can achieve goals that they really wouldn't be able to achieve on their own. My business partner and I were paying attention to the stories of our clients, paying attention to their pain points, and something that we just heard over and over and over again is like, I didn't really feel, think and feel this way or the sense of like, hey, I've gotten there, but I don't.
Madeleine (00:02:26) - Not so sure that this is what I really wanted. Or I keep working really, really, really hard, but I keep just not quite making it. And whatever that it is that that thing that they're underachieving, you know, to the outside world, our clients look wildly successful and they are successful, but they're falling short of their own expectations of where they wanted to take things, or it's taking longer. It's harder than what they thought. And we're just there to help them simplify and really take all that hard work and the actions that they're taking and point them in the right direction to help them go further, faster.
Josh (00:03:00) - Yeah. What are some of the big areas of concern that you hear from the folks that you've worked at? And again, Madeleine, I know you have a long and storied background in this, so, you know, we're happy to have you kind of bring that in. But certainly in your work with Legacy Leadership Institute, you know, maybe just some of the things that you're observing today now, and this could be related to trends, kind of market forces, things that are going on right now.
Josh (00:03:27) - But what are some of the hottest issues that you hear right now that you hear leaders concerned about?
Madeleine (00:03:34) - Yeah. So one of the big questions that we've been facing, it's probably a perennial question, just feels like it's more common lately is do we scale or do we sell? Or sometimes people like, do we just stay where we are. Do we just sustain we sustain sale or scale or sell? That's a tongue twister. I didn't expect that, but that. But the question is, is when you're sustaining, it's actually a form of scaling. And that's one of the things that we've been working with people on. Even if you're not growing your revenue, you're improving your processes, you're improving your culture, you're improving your your team and your own personal leadership. So that sense of sustaining is actually a subcategory of scale. So the core question is do we scale or scale or sell? And in order to sell, no one's going to want a business that's circling the drain. Or if they do want a business that's circling the drain, they're going to get at a bargain, right? Big bargain.
Madeleine (00:04:29) - So that means that you're not going to get that terminal event that you really wanted, that you worked your whole career for. You work so hard for so helping people to develop that scalability architecture, whether they use it to implement themselves or they use it to sell their business, is such a core component. Really knowing where you can grow, knowing how to grow and getting there, like taking the actions, those daily committed actions to get there. It's just such a key piece in business success, right? There's a lot more to success than just money or just the final revenue number or business success. But if you really want to focus in on your company being successful, you can't neglect that part.
Josh (00:05:09) - Yeah. And I think that, you know, again, it appears that Legacy Leadership Institute fills a need where, you know, if you're a founder of a company, I hope you have a really good peer group that you can connect with because it's otherwise it can be really lonely and frustrating, mean you can maybe share some things with your loved ones, your family.
Josh (00:05:32) - Maybe you can share some things with the folks in leadership on your team and and other folks on your team. Maybe, um, but oftentimes, you know, some of the fears and concerns, I don't know that we would feel safe sharing those things in those, you know, kind of, you know, mixed company rooms.
Madeleine (00:05:53) - That's for sure. So one of the things that I've told my clients. For a long time is part of your job as a leader and as a manager is to siphon information right whenever you have information, especially if it's your own inner turmoil, no one on your team needs to know, oh gosh darn it, we're struggling to make payroll, right? Nobody's going to feel safe working for you. Everyone's going to worry. Are they going to lose their job? And when people are worried about that stuff, how can they focus on performance and serving your clients? Right. So as an owner, especially as a founder, there are so many things that you carry that are not appropriate to share with the people who report to you, no matter how close they are, primarily because when we burden our downstream, when we burden our team with things that are not theirs to carry, they don't have the tools to fix it.
Madeleine (00:06:39) - Right. So this great rule of thumb is you either complain, you never complain out, you only complain up. Right? So complaining out means you're just spreading distress. You're just venting. You're getting it off your chest. But complaining up means you're moving your complaint, your problem, your issue to someone who has the authority, the power, the knowledge to help you fix it. And if you are complaining down to your team, you're burdening them with things that they don't have the authority, the power, or the knowledge to fix. And that leads to a sense of sometimes desperation and fear in your organization is really a culture killer, and we don't want people doing that at all.
Josh (00:07:17) - Yeah, yeah. So how would it help me understand the structure of how Legacy Leadership Institute works? Like how you work with people? Like what does that look like? Is it a membership? Is it like a mastermind?
Madeleine (00:07:32) - Sure. So it's not it's kind of like the best of many worlds. It's not a strict mastermind.
Madeleine (00:07:38) - It's not a strict course. It's a blended experience where you have community. So our we have these knowledge intensives which are teaching you the things you need to know and to master in order to make that progress forward. It's teaching you about yourself, because one of the little dirty secrets. I don't know if it's a dirty secret, but a little secret secret of of highly successful individuals and organizations is that the leaders of those organizations do personal development work. They themselves build their own inner capacity because water seeks its own level. Right. And if you're at a low level, your team is going to come down to you. You're never going to raise up higher than yourself. Right? So the leader is the one who sets the tone for that container. And you have to increase your capacity, increase what you have to give in order to change or to increase or to to elevate your team. Right. So we give you that knowledge. We also do curated support with within a group coaching structure. So how do you apply that knowledge into your organization into you as a person.
Madeleine (00:08:44) - Right. So those two two key components are for our entire community. Participate in those two key components. You talked about having community. Having people you can share your struggles with has to be a safe container. So we we develop that. And then having the content, having that actual knowledge of what do you do and how do you do it in a very practical way. So that's for everyone. And then we have other layers of service delivery where we can work more hands on in your business with you. And we have some intensive deep dives, whether you're looking at M&A readiness, whether you're looking to sell your business, we have some deep dives you can do with us and then join our community as part of that, or just do that as a solo in the same thing, just with looking at where you are in your business, where can you grow next? We have those really super deep dives there as well. So it's a really all encompassing have a digital aspect, a community aspect, and then that one on one coaching and support so critical.
Josh (00:09:42) - You know, and again, I just want to implore anyone that may be listening to us, if you feel like you just don't have that outlet, that is a lot of burden to shoulder by yourself if you don't have that outlet. And it really just I mean, I can speak for myself and it just it degrades significantly my ability to lead because it saps my motivation, it saps my emotions. And, you know, Madeline, I was just I was listening to this conversation about secrets. Right. And, you know, we might look at some of our concerns is a bit of a secret, but they were talking about the power of sharing a secret with somebody else. And now it's like, you don't have to shoulder that alone. You could be anything. Right? But when we feel like, oh, I'm thinking about this, I'm worrying about this, and I have no one else that I can bounce this off of that that's hard. And so, yeah. So again, your website, Legacy Leadership Institute, for someone that's been listening to our conversation where you can kind of follow along and see exactly how you can kind of work with kind of Madeline and the Leadership Network.
Josh (00:10:53) - Matt. Madeline, one thing I wanted to ask you about is, well, you're also. So an author, your book is The Tenacious Pursuit of Peace. Tell me a bit about that, since we're kind of talking about that already.
Madeleine (00:11:05) - Yeah, yeah. I just wanted to go back to what you said about that sharing a secret, and then I'll jump to the book really quickly. I was I have this, um, my my guilty pleasure in the evening. I watch reality TV. Right. And it's not generally a place where, like, I'm going to find great inspiration here. So it's like popcorn, right? It's just candy. And it's you can't eat a diet of just candy. But I did, like, every night, so.
Josh (00:11:27) - So wait, before you, before you go on Housewives or what? Do you watch?
Madeleine (00:11:32) - Housewives. I like the Bravo shows. I'm kind of a Bravo fan. Yeah, sometimes a TLC show here or there, but, yeah, like, I like my Housewives.
Josh (00:11:39) - Yeah. My wife and I watched which housewives. We watched Salt Lake City.
Madeleine (00:11:43) - My favorite is Salt Lake City. Yes, I'm right there with I'm right there with you. So I was I was watching I can't remember which of the housewives I was watching. The new one from New York maybe I can't remember. And one of the ladies said, one of the most powerful things about sharing a secret, about telling something that's a secret is no one can then weaponize it against you, right? You've taken control of that narrative, and you're the one who's who's telling the story. Not like this, this shameful thing that someone's going to out you about. Right? So there's some really big power about when there's a secret, when you're holding something as a secret, there's always this worry. There's at least two little cells in your brain that are preoccupied with being found out being discovered. Right? So many entrepreneurs, leaders, founders, so many individuals in leadership have this feeling of being found out, right, that there's some big fraud that they're that they're conducting some big fraud on the world.
Madeleine (00:12:43) - And the reason that so many people feel that way is that they don't realize that we're all making it up as we flip and go along. Okay. There are best practices that are tried and true things you can do to make it easier. You know, you do not have to reinvent the wheel. There are ways that work, but your personal execution, the way that's working for you, your path, your history, your everything is so specifically unique that it feels brand new and it is brand new. And there is that sense of like, I'm just kind of making this up. That is the way we unfold our lives, right? There's this amazing Soren Kierkegaard quote that says we must live our lives forward, but we understand our lives backwards. Right? So really contextualizing yourself and letting go that feeling of like, I'm going to be found out you're you're yes, you are making it up as you go along. And that's exactly right. You're doing it right. Not wrong. Right. And that's just a very detrimental storyline narrative to have running in your mind.
Madeleine (00:13:47) - And it erodes your confidence from the inside. And when you erode confidence from the inside, you have to strut yourself on the outside. Like that's where ego really gets majorly inflated because you're protecting yourself from found out, right? So I wanted to speak to that. So I actually do chat about that a little bit in my book. So yeah.
Josh (00:14:08) - Peace. Yeah. And Madeline, that is I know you're that's an advanced copy you're holding right now or is that available right now.
Madeleine (00:14:14) - Yeah. Now it will be available. We're in November, launch in November. Tenacious pursuit of peace. It's been a many years. Journey. Subtitle where to go when Success is not enough. Because there's this feeling of like when you have succeeded, when you have arrived, you think this is it's going to be like some Acuna matata life, and you're going to have no more worries for the rest of your days. But not the truth, okay?
Josh (00:14:38) - You just have different problems. It's more money, more problems in some cases, right?
Madeleine (00:14:43) - No money.
Madeleine (00:14:43) - Better problems. Right. Better problems.
Josh (00:14:45) - Yeah, yeah.
Madeleine (00:14:46) - They're still problems. So I have this hilarious story. One afternoon I was sitting in a hotel lobby. Very, very like fashionable high end lobby with a bunch of my friends. We had all gathered together in Philadelphia, and one of my friends was complaining that he had to take his car in the second time to get the steering wheel, the heating heating on the steering wheel fixed again, and he was complaining. And then someone else was complaining about a high end problem, and someone else was complaining about how their they had to change their housekeeper or like something else was happening. And then I started chuckling because we're all sitting around here complaining and I was wearing this tennis bracelet, a diamond tennis bracelet that had been a gift for when I had my son. And I was like, yeah, I was thinking of what things could I actually complain about? I was like, yeah, you know, we got this tennis bracelet. And I kind of regret that it didn't go for the one with the bigger diamonds.
Madeleine (00:15:38) - And then we all burst out laughing because it was like some hilarious, like, joke that we were living. But it was, except for my problem. That was a fake problem. Yeah, but they're all real problems. Your car breaks down a feature on your car isn't. Working the way it's supposed to work. It's still a problem. But the problem? It's not a survival problem, right? You move from survival to thrive to sewer. And we're having, like, thriving, soaring problems. But it doesn't take away the fact that they we do have to solve them. They still need a solution. It just says, and are we going to eat today or not?
Josh (00:16:18) - Yeah, right. Yeah. Madeline McCray again. Legacy Leadership Institute is your website. When somebody goes there, what would you recommend they do?
Madeleine (00:16:30) - I'd recommend that you sign up for an interview with us. Will there's a find a coach or a schedule your chat. There's tons of little boxes where you can click on those and just sign up.
Madeleine (00:16:42) - They don't cost you anything. It gives you clarity on where you are, where you want to get to go, and really help you see if we're a great fit for you. And if not, you know, we'll we'll give you some great insights and we'll part as friends.
Josh (00:16:54) - I love it all right. Madeline McCray, CEO, Legacy Leadership Institute and author the book. Can you hold it up for me one more time?
Madeleine (00:17:01) - Yes, yes.
Josh (00:17:02) - There you go. The tenacious pursuit of peace. Where to go when success is not enough. Madeline McCray, thank you so much for joining us.
Madeleine (00:17:09) - My pleasure. Thanks for having me.
Josh (00:17:16) - Thanks for listening to the Thoughtful Entrepreneur show. If you are a thoughtful business owner or professional who would like to be on this daily program, please visit up my influence slash guest. If you're a listener, I'd love to shout out your business to our whole audience for free. You can do that by leaving a review on Apple Podcasts or join our Listener Facebook group.
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