1739 – Discover the Power of EOS with Scott Goodrich

Josh (00:00:05) - Hey there, thoughtful listener. Would you like consistent and predictable sales activity with no spam and no ads? I'll teach you step by step how to do this, particularly if you're an agency owner, consultant, coach, or B2B service provider. What I teach has worked for me for more than 15 years and has helped me create more than $10 million in revenue. Just head to up my influence and watch my free class on how to create endless high ticket sales appointments. You can even chat with me live and I'll see and reply to your messages. Also, don't forget the thoughtful entrepreneur is always looking for guests. Go to up my influence and click on podcast. We'd love to have you. With us right now, it's Scott Goodrich. Scott, you're a professional implementer. You're a podcast host as well. The name of your podcast is Grow Your Damn Business. Your website is Grow Your Damn Business. Scott, it's great to have you.

Scott (00:01:12) - Thanks for having me. Josh. Great to be here. Really appreciate all you do with your show and all the material gave me before I got started.

Scott (00:01:18) - I've been reading up so hopefully I can hit the marks. I watched videos so I got to know Josh via the video. So super helpful all that you provide. Get folks prepped to come on the show. So thank you so much. I'll tell you.

Josh (00:01:28) - You know, on a daily show, right? People are like, how do you do it? It's like, well, you got to have really good systems. Otherwise you're a glutton for punishment because it's just going to eat up all your time. So yeah. So you know the goal. Thank you for mentioning that. You know, it's just like, you know, the more folks that we can serve, the better, right. And I love these conversations. But Scott, I'd love to learn maybe a little bit more about your background, the work that you do today. And I definitely want to let's we'll get we'll dive into us. But let's kind of kind of do some table setting first for sure.

Scott (00:01:56) - Yeah. So the journey to iOS really came along three different lines that that I've done over the course of my career.

Scott (00:02:02) - First and foremost, I worked for a long time as a W-2 employee, leading various sized teams on the operations side side of the house and did this, and financial services and for Medicare and a lot of things on that financial side. Back again, sort of in an effort to support the client. So big company, small companies, but really it was known as the guy that gets stuff done. I mean, at the end of the day, you know, everyone that's it came to me and we needed to build a call center somewhere. I flew off to build a call center if we needed to go build a project team to get something done. That was the role that I played for those organizations. That's sort of the leg one. During that time, I did a ton of coaching, and that coaching came in a couple of things. I created some coaching within the four walls there when I was at Capital One, for example, and really helping leaders get better at working with their teams and improving performance there.

Scott (00:02:51) - So coaching is sort of leg to also way back in the day, coach and basketball. But that's a tale for another time. And then last spot is just I'm a business owner right in and there to serve business owners and entrepreneurs. So you sort of bring that operations execution side, that coaching side and that business ownership side, bring those thing together. And that's that's really what makes up my journey to iOS.

Josh (00:03:14) - Yeah. So explain your work today. And what is an iOS implementer do. Sure.

Scott (00:03:20) - So Josh if you that's you're familiar but maybe our audience is. But there's a book written by Gino Wickman called traction. It's about 15 plus years old or so. And at the end I've got an offer for you, for anyone in your audience that's interested in getting companies book, get them a free copy of the book. Traction. But Gino was a lifelong entrepreneur himself and realized that he was really good at teaching other entrepreneurs how to run their businesses and get more out of it. You know, you've been an entrepreneur.

Scott (00:03:45) - You know, sometimes it can swallow you whole. I mean, you're just you're running around like crazy having to do everything chief cook and bottle washer, whatever you want to use and you're just going to get swallowed by it. And that can be really frustrating. And you thought you're going to get this flexibility from being a business owner, and it turns out it just consumes you. And so iOS is built to help execute on the original idea you had when you started your business. You have this great idea for a product or service, but then you get swallowed by getting things, all this stuff done. You're like, what? What am I doing here? In order to get us for me to be. You mentioned you built some processes so you could host a daily show, right? iOS helps bring a lot of this together and really take the energy within an organization, get it pointed in the same direction, and support that entrepreneur and the goals that he or she had from the outset. That's what US is about.

Scott (00:04:30) - So it stands for the entrepreneurial operating system, but it has nothing to do with software and everything to do with people and getting them going in the right direction.

Josh (00:04:38) - Yeah. Give us maybe some instances or some examples of like how that might look. And I'm thinking very specifically about how does a team's day to day, how is that impacted by running their systems more efficiently through kind of more of an iOS model.

Scott (00:04:55) - Yeah, sure. So the first thing that we spend time with our clients on is make sure that you understand. We're going to really focus on three things. First is vision. Do you know where you're going and do you know how we're going to get there. Right. So do you have that vision and has that vision commonly held by the whole organization. So we talk a lot about vision. The second thing we talk about is getting traction. It's the name of the book. But how are you going to execute with discipline and accountability against that vision. And then the third thing is what does that team health look like? Do you have a cohesive team, a high functioning team, a team that likes working together, that's going to enable that? So when we go in and talk to a company, that's what we're talking about.

Scott (00:05:31) - We're going to make sure that vision align, we're executing well and that we're really healthy. And iOS brings that all together. We cover a bunch of tools, techniques, really practical stuff that happens week in, week out by strengthening what we call six components, which are all in support of vision, traction and healthy.

Josh (00:05:50) - Let me ask you, you know, I love this idea of thinking of businesses in stages, right? And we're at this stage. And someone might be. Pre-revenue and there's still kind of still putting things together, you know, then they get the team put together, you know, their launch, and then they're going to market and they're kind of growing. What point do you find that most people say, oh, okay, we're at the stage. We need some framework here because otherwise it feels like herding cats. Yeah, I.

Scott (00:06:16) - Mean, I would say that 80% or so of the clients that are running on iOS, and that's the framework that we call it, you don't do us.

Scott (00:06:24) - You actually run your organization on iOS. So that's the the way to think about this. And we typically find that they are at a spot where they've hit a ceiling in some way. So our typical client from a demographic side is 10 to 250 employees, 2 to 50 million in revenue somewhere in there. So they're in that space. But they are looking to grow, right? They're not satisfied with the status quo. In fact, they're more eager to change than the artists. Sit tight. But I think the most important thing for anyone even considering starting either to implement us by themselves or to call a coach, whatever is what's the frame of mind. So we call it the psychographic profile. But an owner has to be in a place where they are stuck. They're a little vulnerable. They know they're not getting what they wanted in the business. They know they want to change. They're just not sure what to do next. Maybe they tried a bunch of stuff that that didn't work. But you've got to be in that space where I know something different has to happen in order for me to get where I want to get to.

Scott (00:07:20) - If you're not in that frame of mind, there's not much we can do for you. You have to get there, right? We would never want to pull someone in to this process, because it is pretty intensive, and it's going to change the way that your business is going to operate day in, day out. But it's going to give you a plan to do so. So folks that get there and they find them, you know, stuck hitting that ceiling. Pick your favorite terminology. That is where we want to talk to folks and see if it's something they want to do. Right. Obviously we want to have them really invested in the process.

Josh (00:07:49) - Well, I don't know if you've got any kind of before and after story at the ready, maybe a client that you've worked with, do you mind maybe sharing with us kind of what they came in, what life was like, what the journey was to implementation, and then what's life like afterwards? Yeah.

Scott (00:08:05) - I'm going to personalize this as long as it's cool with you, because I actually have a business that runs on iOS that I own with my wife.

Scott (00:08:11) - And, you know, it's one of these deals where I wish I knew then what I know now, so that we've had the business for seven years or so and man, it was rough when it started. We bought into a franchise, but we didn't quite get the support that was promised during the marketing portion of the show. When it came time to actually execute the thing day to day. And this is from a guy that did ops his whole life, but I was doing them in a different way than in a small entrepreneurial organization. So what? Here's what iOS did for us. So frankly, I would say this. We thought we had some information from the franchise or didn't work where we were. We had to learn all these lessons the hard way and man, were we struggling. And then Covid hit and we were really in trouble. And we're like, okay, in our business is haircuts in color? So I'm a bald guy with a haircut shop. We'll just, you know, let that go.

Scott (00:08:58) - But, you know, it's a cuts in college. So when the pandemic hit, right, that close proximity business, that personal service business that was shut down here in Arizona for six, eight weeks. So we're like, are we even going to reopen these doors? Like, this thing is killing us. It's sucking the life out of us. Like, what are we doing here? So we reopened, but we did it way differently than what we had thought we'd been given instruction to do in the way that we thought the business had to run. Because, hey, it's a franchise. Here's the script. So we changed the operational model. That was critical, and then we brought us into the fold. And here's the biggest thing that we did and what we what we'll do for you. You may think you have core values within your organization. Something okay. This is up on the wall. We've done this. Whatever. We actually help you really discover what those core values are. So we thought we had core values because our corporate office franchisor said these are the best.

Scott (00:09:46) - No, no, no, we have core values that my wife and I believe in that we wanted to bring the fold. So we discovered those you don't grab out of the sky. This is what we believe in. So we started there and then we said, are all the people that are working for us, are they aligned with those core values? And as you start to go through, and this is what we do with our clients, and you start to say, well, no, these are not the right people, right? They may be able to cut hair or color hair, the different jobs that we have, but they're not the right people. They don't sync up with us. Okay, that's a red flag. Like that's huge, right? So now you just can't go off and get rid of all those folks right away. You are trying to reopen a business and get going on it. But over the course of time, not only did we have those folks that were not aligned leave the organization, we now only bring on or attract folks that are specifically aligned with the type of people that we want to have as part of our team.

Scott (00:10:36) - It has made all the difference. Of course, it's made running the business that much easier, but this is a huge thing that we come across with clients. So that's my story just around people. One aspect of us, but it's this is what 6,070% of the problems in the business, the things that are getting an organization stuck, are people related in some way. And they come in twofold, right? Person, right. We borrow this from Jim Collins. Right person. Do they align with the culture? Fit like a glove. Are they? Do you like them? Right. Seat. Can they actually do the work that you need them to do? Like can they perform the function? Do they have the expertise, the education, the skills, the experience to do it when you do not have the right person in the right seat in any part of your organization, you are in big trouble. No one is worse than the other. So right person, wrong seat. Maybe you can find a different job for.

Scott (00:11:25) - That's cool. We like Josh. Josh is a great guy, really fits the culture. Josh is on the finance side, but maybe he'd be better off on the upside. Okay, good. We can help Josh out. But if Josh is really smart but not a good fit so he's a wrong person, Josh is now a problem that no matter how good Josh is, we've got to make a change in. Those types of folks are ones that can really derail any entrepreneur and his or her dreams without even knowing it, right? You get little cancer going through your organization. You got to get a weed that out. So spent a lot of time on people. I just did there one of the six components of iOS, but it is a place where a lot of the evil lies.

Josh (00:12:01) - Yeah. Scott, I want to promote a couple of things here. Number one, this one's easy because to our friend that's listening to our podcast, guess what? What we know about them is they like podcast.

Josh (00:12:10) - Scott you has a podcast. Yeah I do called Grow Your Damn Business. Tell me about who you talk with and what the conversations are around.

Scott (00:12:18) - Yeah. So I talk to entrepreneurs. I talk to business owners. I bring them on and let them tell their story about those overnight successes that take ten years to happen, right? Right. So all the ups and downs that they're faced with, and we just talk about their journey from whether they were serial entrepreneur and had it because their parents had it, or whether they found it later in life. And just what's that like? And a lot of the the emotions and the humanity that comes into trying to create something from that idea and then building a business around it. So that's what we talk about, and we weave in a little here and there, but really is about telling the stories of entrepreneurs and so grow your damn business and can be found at grow your business.

Josh (00:12:57) - Excellent. All right. Scott Goodrich, also EA's implementer, who would be a great person.

Josh (00:13:04) - So thinking about our listener right now. Yeah. Who should be reaching out to have a conversation about, you know, figuring out it would work for me. Like, again, I think we kind of talked about that stage earlier, but anything else in terms of like, you know, values or what might be going on in industries, that sort of thing.

Scott (00:13:21) - So really industry agnostic. So here's a great scenario, Josh, just for people to think about, you're playing golf with a buddy, you're on a morning hike with a friend, you're at a dinner with a couple, and he or she owns a business. And they start saying, man, I'm spending a lot of time in this business. And wow, I thought I'd get some freedom and flexibility by running my own show. And man, I got a lot of people here. I'm just not sure they really believe in what I believe in. Well, this is a little more than I thought it was going to be. When you start hearing people have those kinds of conversations or say those things aloud, probably time for them to at least have a conversation or do a little investigation about an operating system.

Scott (00:13:57) - So iOS is one of many that are out there, obviously have a lot of belief in what it can do for organizations, and a lot of testimonies that testimonies that exist from our some 200,000 companies that run on iOS. But those are the when you hear that type of language coming out and you're just sitting around chatting with someone, you know you're hanging out with other business owners, like, those are the types of folks that that end up being really good, at least for an initial convo and saying, hey, it's just a good match for me. Do I want to undertake this journey?

Josh (00:14:23) - Awesome. All right, Scott Goodrich, again, you are an iOS implementer, professional iOS implementer. You are the host of Grow Your Damn Business, your website, your personal website, grow Your Damn business. When you scroll down there to our friends, like, okay, cool, I'm going to listen to Scott Show, but I also want to get them connected with your iOS page. So grow your damn business.

Josh (00:14:43) - Here's what you do. Scroll down and you can find the little block where you talk about iOS. And then I clicked on the logo there, and that'll take you to your professional iOS presence at the worldwide website. Scott, it's been great having you. Thank you so much for joining us.

Scott (00:14:59) - Josh, thanks for having me on that website. If you're interested, we do offer a free copy of the book traction. So if you any interest in learning more about iOS, want a free copy of the book? You can go to that website, fill out a form and we will get you a free copy of the book. That's Gino's book. It's not mine. I just help him share it around with everyone. And if anyone's listening, please give Josh a great reading for his show. That helps his show out as well. So make sure you jump on Apple Podcast and give Josh a five star rating. Doing great things. And Josh, appreciate you having me on here.

Josh (00:15:27) - A couple of great calls to action there, my friend.

Josh (00:15:29) - Thanks Scott Goodrich for joining us.

Scott (00:15:30) - Thanks, Josh. Appreciate it. Have a great day.

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