1790 – Thought Expansion with Ross Arntson of the The Infinity Matrix

Josh (00:00:04) - Hey there, thoughtful listener. Would you like consistent and predictable sales activity with no spam and no ads? I'll teach you step by step how to do this, particularly if you're an agency owner, consultant, coach, or B2B service provider. What I teach has worked for me for more than 15 years and has helped me create more than $10 million in revenue. Just head to up my influence.com and watch my free class on how to create endless high ticket sales appointments. You can even chat with me live and I'll see and reply to your messages. Also, don't forget the thoughtful entrepreneur is always looking for guests. Go to up my influence.com and click on podcast. We'd love to have you. With us right now, Ross Arntson. Ross, you are the co-founder of Infinity Matrix. You're found on the web at Hacking the Infinity Matrix. Com sounds very sci fi. Ross, thank you so much for joining us.

Ross (00:01:12) - Not as sci fi as you think. Um, there's a big backstory to that. I don't know if we'll go into it today, but we approach things just very differently.

Ross (00:01:21) - Uh, our consulting company is called Infinite Mastery Consulting, and, uh, we just approach things differently. We take people beyond the norms of personal development, business growth, uh, sales. We just take them to using different techniques and different processes that nobody's actually ever seen before. And we have gotten some amazing results. So it works for us. It works very, very well. And we have a very different type of clientele that we work with. We work with what I like to call the vagabonds and the rebels and those free thinkers that, you know, they don't want to stay within the norms of and the societal limitations. So they're searching for something else. They're searching for something. It's going to give them courage and inspiration and self-esteem. And we feel that whole and as I said, we've had some amazing results. So it works really well for us.

Josh (00:02:13) - Okay. Well good. So I hear a lot of different unique, uh, let's, uh, now maybe get a little bit, uh, tactical or specific.

Josh (00:02:20) - Ross, if you can maybe take me through, like what exactly we're talking about.

Ross (00:02:25) - Well, so my partner, Gary Johnson and I, we got together. Wow. 14 years ago on, on a whole different project. And we just found that we had a lot of things in common. We had found that our Krause had passed in the prior to that, that we never realized. We're like, you know, this just seems like it's supposed to happen. And we both were in the personal development business and speakers on the stages and doing programs and such. But what we both noticed at the same time is that, you know, there was this cycle of people going in and out of these, these seminars over and over and over again. And when you start talking to them about it, you're finding that, you know, they're looking for something and but it doesn't last. So they're just trying to kind of re-up that dopamine hit. And it's like over and over again. It's like, wow.

Ross (00:03:12) - I said, you know, there's something missing. It's just that, um, they don't have the retention that, you know, we think that they should have. So we worked for almost ten years developing what we call the infinity process. And the infinity process is so unique and so powerful because basically it takes the seminar and puts it inside you to where you are constantly being stimulated by your existing environment. So, for example, if we use the science as being used now in marketing as an example, in your yard market such, we'll use that you look at when you see logos and you see all these different, uh, memes that are on the, on the billboards or on TV and stuff like that. They all inspire a particular feeling, a particular sensation, sometimes a particular memory and such. And so we take that and we're like, well, wonder if the entire environment can stimulate in a way that is more empowering. So whether you're walking down the street or you're watching something on TV, you are on a minute by minute being stimulated by your environment.

Ross (00:04:21) - That is going to be a more empowering feeling, and it keeps you very, very focused and keeps you moving forward. It keeps you motivated and it takes you through those really, really, really tough times. And when a business person uses something like this, there are super focused because their environment is keeping them focused. And, you know, this is this is the age of the shiny object syndrome. We all know that, you know, where the average individual are. Attention time has its advantages down. It's going down to two seconds. You're pretty soon. And that is really, really harming a lot of people who are in business who are entrepreneurs or, you know, business owners or executives or managers. Whatever the case may be, it's making it harder and harder for them to stay focused. And then if they have employees they're trying to keep. That's like corralling cats. It's just like it's such a difficult the environment that that's created for them is just very, very difficult. And what the infinity process does is it just keeps them constantly focused.

Ross (00:05:27) - And it's worked out very well. I matter of fact, I had one of our clients just got into a bad car accident a couple of weeks ago, and, uh, she's just like she goes, this was just a this was a piece of cake. And she got a little like, concussion such. But she goes, all I could think of was my training. And it just kept me focused. It kept me calm and it kept me moving forward. And we're just like, that's what it's supposed to do.

Josh (00:05:53) - Yeah. Ross, let's unpack that a little bit. I mean, I feel like we keep talking about just it, the training and that's great. And I trust that you do fantastic work. What are some actionable things that that leaders listening right now might be able to do to kind of keep a better focus and also surround us because it sounds like, you know, just being mindful about what we're exposing ourselves to because that stuff truly makes an update. Yeah. I mean, I could talk about myself personally.

Josh (00:06:18) - You know, one thing that that I learned very early on is notifications are just not what I need. Like, I don't need to be dinged with, you know, just because Old Navy wants to send me an email or something like that. So in fact, the way I've got my phone set up and I'm sure, you know, just thinking about some actionable things that we could do right is the only thing that will cause a notification on my phone is an SMS from my immediate family, or a phone call from my immediate family. Everything else, it's quietly delivered or it doesn't get delivered at all. I don't need it. I'll get to it. I'll get to it when I'm when I'm ready for it. So, I mean, I think that would be an easy one, but then I think, you know, what you're talking about is that you do want positive influences, right. So how might you advise on this?

Ross (00:07:06) - Okay. So let me give you a real quick example. So one of the one of the parts of our program is, is let's say for example, we anchor everybody to the numbers zero.

Ross (00:07:17) - So when somebody sees the number zero that's gone through our program, the first thing they're going to think is that I think like a hero, okay, I am what I think. I think like a hero. Boom. That's just going to happen. And then attached to that are another seven will up to 21. But there's another seven degrees that are attached to that to where now they're going to change their posture. They're going to they're just going to basically and this all happens within seconds and such. And it keeps them centered. That's the first thing that we want people to constantly be is centered where am I what's my now the majority of the public, they think in the future or they think in the past. They don't think in the now. We think, how is this going to affect me? Or this is how it affected me, but what is it doing for you now, when you realize that right now, this very moment is when you have all of the power in your entire life, right? Then whichever decision you make, okay? And that decision point, we call the CCP the choice convergence point.

Ross (00:08:19) - And this is where your internal matrix, which is all of your feelings, your memories, your history and such, is now going to integrate with the external matrix, which is everything that's affecting you from the outside of your body. Okay. And that's going to be your whether it be your news stations, your phone, your social media, whatever you decide to or your actual environment of your walking down the street. So when we converge those two into the choice convergence point, you are in the moment. You're in it right now. So you're not thinking about how is this going to affect me, you know, an hour from now or how did this affect me an hour ago? You're thinking right now, and that is a place of incredible calmness. We call it the eye of the storm. Where what this process does is it keeps people always in the eye of the storm where they are observing. We're observing that chaos that's swirling around them. They're just observing it, though. They're just looking at it going, that's very interesting.

Ross (00:09:20) - So they're going to observe it, they're going to interpret it, and then they're going to respond to whatever is going on around them. And so then they have the choice of interacting with it or not. And when we see, I think the last couple of years on social media, you know, everybody saw the snippets of the people who are just simply reacting. They just got caught in that chaos, and then they just reacted in such. And many of them, you know, they had, you know, some repercussions on that, that, you know, they're going to feel for quite some time. But what this does is just allows you to whether you're in business or whether it's your personal, it's just allows you to just kind of look and see what's going on. And when you do that, that chaos stands out a lot more for you. But you have the choice of whether you're going to respond to it or not.

Josh (00:10:10) - So we're basically setting up anchors for the future. And so when this happens.

Josh (00:10:16) - Am I on the right track. So the idea is that you want to set up anchors for yourself in the future. So when this happens here I'm going to respond. It's you know, it's kind of like the, um, you know, the train engineer that trains for years and years and years and years and years, should something happen? They've rehearsed it's it's muscle memory for them, so they instantly know how they're going to react in that moment because they've practiced it in their head or, you know, real life practice hundreds of times. So there's that. You can call.

Ross (00:10:40) - It mind memory if you want to use that, that kind of, uh, that terminology, which exactly. It's it's just like, okay, I'm already ready for this. Now, we're not conditioning for an actual specific scenario, okay? It's every scenario. You will handle every scenario relatively the same way. It's kind of like taking a a 10,000 foot view of everything of your life. And there I am right there, and there's this storm going on, and I'm just going to stay right in that calm place and such, and I'll make my decisions from there.

Ross (00:11:09) - And what you'll find after a while is that now people start to gravitate towards you. They start to gravitate towards you. Just like, how come you know, all of this is going on in your kind of cool and calm and you know, you're not getting pulled into this chaos that's going on, whether it be a family issue, whether it be a work issue, whatever the case, then. So how are you doing this? It's like I'm just in the now. I'm in the center of this storm where it's nice and calm and let me show you and you then you, your leadership capabilities start to kind of come about as well, because, I mean, we've all been in that scenario where, you know, you had somebody above you. We'll talk about it in the work aspect, somebody above you, and they're very emotional and they're making these, these rash decisions because they're, they're dealing out of they're just this pure emotion.

Speaker 3 (00:12:00) - Um.

Ross (00:12:01) - Okay. And now when you're in that choice convergence point, you have you take a pause and you just like I just I'm calmed down.

Ross (00:12:08) - Okay. This is what's going on. I'm not going to make a rash decision. This is very interesting. This is how I'm going to handle this or choose not to handle it.

Josh (00:12:17) - Yeah. You know, obviously Eckhart Tolle you know, power of now I think would be a good reference in this general kind of thing that we're talking about. Uh, any other resources that you'd recommend or, you know, for people who are like, I want to explore this concept a little bit more. You know, you.

Ross (00:12:31) - Talked about my biggest resources and that's your damn phone. It's like, you know, I said this, these things are people are so glued to these and they, you know, they have to be notified. They have to, you know, they'll be in the middle of a conversation. They have to answer their phone because it rang and people are controlling it. I have my phone set up exactly the same way you did. Yeah, yeah I do. It's just like, no, you know, send me a text, do whatever.

Ross (00:12:54) - None of the notifications are on and such. Like, I don't need this thing dinging me constantly and it will happen constantly. And that is that's probably, in my opinion, the first thing that a person does. Yeah. And uh, and that's going to give you a little bit more freedom through the day. Um, and the second thing is you have to, you know, you have to look at the people in your immediate sphere of influence and how they are interacting with you. And are they controlling your day or are you controlling your day? And many times if somebody else is controlling your day, controlling, you know, I need to do this now. We don't have time. I waited till the last moment, and then it's because you have trained them that that's okay. And that's a little bit more of the hardest part because especially when you have when it's family. But it still has to happen that you get control of the people around you. And ultimately, once you start kind of tightening these things up, they're not going to be as apt to interfere with you or your day.

Ross (00:13:57) - Yes, it's in that spur of the moment.

Josh (00:14:00) - Right? Right. It's boundary setting. Like this is how I live my life. And listen, I love you, but, you know, this is when I'm, you know. So my wife is a licensed marriage and family therapist. You know, when she's in session, there's no getting Ahold of her. Like a message will be silently delivered and in between sessions. Other than that, she ain't going to see it. I mean, I'd have to, you know, pull out all the I have to, I guess, call or maybe 2 or 3 times in a row. And that might signal, I think there's a setting in the iPhone, you know, if it's truly an emergency. But other than that, you know, just respect how important it is for us to be in the moment at all times. We could be 100% present for the work and the folks that that that we're engaged with. Um, Ross. Yeah, I wanted to share this.

Josh (00:14:43) - Um, so your website, Hacking the Infinity matrix.com, someone that's been listening to our conversation, you know, obviously we talked about some books and stuff, but I know you've got some really good resources here as well. What would those resources be? Sorry. That was a that was a that was that was a toss to you.

Ross (00:14:59) - Well, if we look at, um, you know, my partner, myself. So my partner, um, is a master hypnotist. He's been doing he had a practice for 20 years and myself, I've been in corporate management for well over 40 as well. And we don't rely on here's a video. Go watch this video. And so we're very, very much hands on. And so what we do on the, on the website is that you're, you'll see a lot of the programs that we have. But moreover you're going to see a lot of stuff talking about us being connecting to you and say, hey, listen, let's get on a call.

Ross (00:15:33) - And it's not. People are so leery now, and I can't blame them. They're so leery about actually wanting to talk with you because, oh, I'm not going to talk to you. We're busy. I know I'm trying to help you. You know, it's just like you. You have all these things that you're complaining about or that are. I don't don't mean complaining in a nagging way, but that you these problems that you need solutions for, and they can't be solved with a mean, they can't be solved over text and such, which is where we are kind of going. I said, I need to ask you more and more questions. And again, people are just simply looking for that bill like, no, I want the easy fix. Well, what you're dealing with is you've been has been growing for 20 years, and you want me to fix it in 20 minutes? Yeah. Some things we can do. Some things can, we can do. But there's a lot of different training modalities that we use for different situations.

Ross (00:16:29) - And you'll see on the website you'll see where we, we work with, you know, um, hypnosis and, and we've got some really cool, um, hypnosis, uh, mp3's that people listen to every single day. And, uh, there's 16 of them, and we have, we use a lot of EFT. We use a lot of NLP. I mean, just a lot of different modalities that will help people with their individual needs. We've got a new program that's coming online next year for people with PTSD. You know, that's a huge one that's not on the website yet because we don't have all the details worked out on it. But that's going to be huge to help a lot of people and PTSD people get the oh, that's just for soldiers, like no PTSD for virtually anybody. Yeah. Everybody. Yeah. Whether it be, you know, I mean, your wife was probably tell you a lot about that. But I mean, it can it can be for, you know, from home issues.

Ross (00:17:17) - It can be for your job. It can be for first responders, it can be for soldiers. It can be for teachers these days. I mean, absolutely everybody is coming down with some variation of PTSD and it is stopping them. It's stalling them completely. Even yours will come away with some PTSD of something that went wrong. Oh, I had that business before and absolutely failed. I'll never do it again. Well, let's look at that, you know? Okay. So maybe that was a bad business, but let's look at how that event is still affecting you five years later. Ten years later.

Josh (00:17:54) - Yeah, well, Ross Arntson again, you're the co-founder of Infinity Matrix. Your website is hacking the Infinity Matrix. Com Ross, thank you so much for the conversation. I've really appreciated it. Thanks for listening to the Thoughtful Entrepreneur show. If you are a thoughtful business owner or professional who would like to be on this daily program, please visit up my influence. Com slash guest.

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