1905 – Unleash Your Business with Matthew Sanjari

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and Business Coach of PRIME Consulting, Matthew Sanjari.

Sanjari Wide

Matthew Sanjari is a seasoned business coach, optimization consultant, and founder of Prime Consulting. He specializes in helping entrepreneurs overcome obstacles and scale their businesses effectively. He works closely with business owners, entrepreneurs, and high-level leaders to address their challenges, often stemming from overreliance on the owner's constant involvement.

Matthew's ideal clients are established business owners overwhelmed with operational tasks. He helps them create businesses that can operate independently, freeing them to concentrate on growth and strategy. His mission is to guide them in shifting focus to revenue-generating activities, leadership, and team development.

He frequently addresses concerns around budget constraints for replacing the owner's role with employees by demonstrating how margin can be created through automation, delegation, or eliminating inefficiencies. He emphasizes the importance of aligning the owner's time with their strengths and the business vision.

Key Points from the Episode:

  • Overview of Matthew Sanjari’s work as a business coach and strategic consultant
  • Identifying reliance on the business owner and transforming it into a sustainable and predictable business
  • Ideal clients for Matthew's services and the impact he aims to make with them
  • Addressing objections from clients, particularly related to budget constraints
  • Guiding clients through the process of transformation and delegation
  • The role of technology and automation in freeing up time and increasing efficiency
  • A case study or success story from Matthew's work with a client
  • Addressing the fear of delegating tasks and responsibilities

About Matthew Sanjari:

Matthew Sanjari has turned his formidable challenges into a foundation for a thriving entrepreneurship and business consulting career. After a severe accident that significantly impacted his life and career, Matthew spent much of the next decade battling through chronic pain, depression, and disability. His resilience has culminated in his role as a serial entrepreneur and an influential figure in the business world. He founded PRIME Consulting, where he utilizes his extensive experience in business ownership and public speaking to guide and uplift other entrepreneurs and business leaders.

Matthew's approach in consulting is holistic, combining operational strategy with personal development to help clients transition from daily operations to executive roles. His methods have proven successful, with numerous brands exceeding their perceived limits under his mentorship.  He has a commendable track record in business, including negotiating a successful exit from a marketing consulting agency in 2022. He now consults for diverse clients across Canada, the US, and Europe, helping them enhance their organizational culture, clarify their strategy, and achieve sustainable growth and profitability. His philosophy is simple yet powerful: “Build people, build business.”

About PRIME Consulting:

PRIME Consulting emerged from a rich background of entrepreneurial experiences, including successful business ventures and an insightful exit. This boutique consulting firm was established to tackle common challenges businesses face: overcoming growth plateaus, escaping survival mode, and optimizing operations for peak efficiency and expansion. PRIME Consulting's dual approach serves businesses and entrepreneurs by coaching them towards profound self-awareness and strategic clarity, fostering a drive rooted in desire rather than necessity, and actively engaging within enterprises to implement and materialize these strategic changes.

The firm's methodology is distinctive, focusing on conceptual consulting and the hands-on optimization and actualization of business improvements. PRIME Consulting tailors its services to diverse businesses, ranging from fledgling startups to established enterprises with a substantial workforce. The goal is to transform latent business potential into tangible performance enhancements, encouraging clients to shift from merely working in their business to strategically working on their business, thereby achieving more excellent results and growth.

Tweetable Moments:

06:30 – “It's taken 100% of your effort to get 100% of the result. If we can move you to a place where it takes 20% of your effort to get 70% of the result, we just created 50% of the margin.”

Links Mentioned in this Episode:

Want to learn more? Check out PRIME Consulting at

Check out  PRIME Consulting  on LinkedIn at

Check out  PRIME Consulting  on Facebook at

Check out  PRIME Consulting  on Twitter at

Check out  PRIME Consulting  on Instagram at

Check out Matthew Sanjari on LinkedIn at

Check out Matthew Sanjari on Instagram at

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Josh (00:00:05) - Hey there, a thoughtful listener. Are you looking for introductions to partners, investors, influencers, and clients? Well, I've had private conversations with over 2000 leaders asking them where their best business comes from. I've got a free video you can watch with no opt in required, where I'll share the exact steps necessary to be 100% inbound in your industry over the next 6 to 8 months, with no spam, no ads, and no sales. What I teach has worked for me for over 15 years, and has helped me create eight figures in revenue for my own companies. Just head to up my influence. Com and watch my free class on how to create endless high ticket sales appointments. Also, don't forget the thoughtful entrepreneur is always looking for great guests. Go to up my influence. Com and click on podcast. I'd love to have you. With us right now. Matthew Sanjari. Matthew, you're a business coach, optimization consultant, and the founder of Prime Consulting. You're found on the web at consulting by

Josh (00:01:19) - Matthew, thank you so much for joining us.

Matthew (00:01:20) - Josh. Thanks for having me. I'm excited for our conversation. Yeah.

Josh (00:01:24) - So give us an overview of your work, who you serve and what you do.

Matthew (00:01:26) - Yeah. So I'm a business coach and strategic consultant like you mentioned. And so I'm working with a lot of business owners, entrepreneurs and high level leaders. Anything from getting unstuck, helping them take their next move, scale their businesses and actually work through some of the key problems that established business owners really find themselves in.

Josh (00:01:46) - Yeah. And what does that look like?

Matthew (00:01:47) - Yeah. So a lot of times that we hop on a discovery call, we'll start to map out what the problems are actually in the business. But you know, I always start with this one question and I always get the same reaction from people. People look at me strange, and then they kind of laugh and they have a ghost like figure. And the response is always the same. I say, you know, if something were to happen to you and you disappeared from your business for a month, what would happen to your business? And every time I get the same response, you know, I probably wouldn't have a business left.

Matthew (00:02:14) - And I tell people, well, then you don't have a business, you have a job. Because when you stop showing up to your job, you don't get paid. So let's build you a business.

Josh (00:02:21) - Yeah.

Matthew (00:02:22) - And how do we do that? We get into the trenches, we figure out everything from job descriptions, workflows, map out ways to build a business that isn't just relying on the owner. That is sustainable and predictable, and something that they can now lean on to be built outside of their efforts.

Josh (00:02:40) - Yeah. So tell me about, like, who you serve, who you work with, like, who are kind of your ideal clients that you're able to do great things with.

Matthew (00:02:49) - Yeah. So my ideal clients are people that have an established business. They're generally already have employees. And oftentimes they either feel stuck in terms of the the owner still doing too much in the business, right, that they're they're very much functioning as an owner operator. And in my view, they should be doing and spending their time on things that are producing revenue.

Matthew (00:03:11) - leadership related things, actually growing and developing teams. And so I get in there and again, I help them to build out those strategic plans. What would it look like? How do we delegate things? How do we delegate things correctly? Where are we losing money? Where are things ineffective? Where are they just inefficient? And it's in that mapping out process. We draw a lot of workflows. Even though I'm not the most visual person, I've found it to be really, really effective. And it's when you do that that the business owner actually will see, they'll have this eureka moment. I can see what's wrong. I can see what's missing. And right there, because it's so blatantly obvious, we'll start to work on that thing right there.

Josh (00:03:50) - what sorts of objections do you get. And I would imagine one of them would be, well listen that sounds great to me. You know, replace me with three employees, but I just don't have the budget to replace me with 3 to 4 employees or how many it would take, you know, to replace the kind of work that I do as the owner.

Matthew (00:04:08) - Totally. Hey, listen, there's there's two quick answers to that objection. The first is, as much as we'd like to think that we're running the perfect business, if we're honest with ourselves, we're probably not. So there's always a bit of bloat, always a bit of inefficiency, which means that money can be created and profit, can be increased. So we can always find margin, right? Whether it's automation, delegation or elimination, asking those three questions. So when we find that margin that oftentimes will cover the cost of that. And secondly, it's not about replacing the owner, it's about reallocating the owner or the entrepreneur's time on things that really matter, the things that they set out in their heart when they first started the business. And again, that's generally I want the owner to be spending time rubbing shoulders, building a network, actually passing on culture to their team. So it's not so much about replacing somebody as it is just reallocating and repositioning them to operate in their gifting.

Josh (00:05:01) - Yeah.

Josh (00:05:02) - And so what does that process look like when you're working with someone like how do you like where do you begin?

Matthew (00:05:08) - Great. So everything starts with a really simple question. And that question is what does success look like for you? Because the reality is, if somebody wants to engage a coach or consultant, they have some idea of success or a problem that is overwhelming and they need help. So when I get them aligned to what success looks like for them, that allows us to create a framework and establish boundaries around what we're building towards. What does the business need to look like? What's that work life balance going to look like? So asking the question what does success look like for you? And personalizing it is so much more than setting a revenue target. It's it's also setting, hey, what your involvement looks like. What are the goals that you want to see for your team and for your employees? You know, do you want to create a culture, for example, that, really promotes internally and you want to see people take that next step? So it all starts with that question.

Matthew (00:05:58) - And from there we start to map out workflows, right A to Z of what things look like in the business and what they look like. And we start to engage the team and have them map out processes to find all the inefficiencies and ineffectiveness. And it can sound like a lot, and it is, but it all really comes from a really simple question. And that's what does success look like for you?

Josh (00:06:19) - And I'm sure other pushback you may get is, well, no one can do what I do or no one can do what I do nearly as well as I do.

Matthew (00:06:30) - Yeah, and you know what? The the owner or entrepreneur may have a great point, but I always use the illustration. I say, look, it's taken 100% of your effort to get 100% of the result. If we can move you to a place where it takes 20% of your effort to get 70% of the result, we just created 50% of margin. So you're right, it may not be exactly the way you want it, and maybe nobody can do it like you do.

Matthew (00:06:53) - But what could you do with an extra 50% of margin in your business?

Josh (00:06:58) - Yeah, I think we could come. We could do a lot of good stuff. You know, one of those things might be Matthew Sayles, where, I mean, that's my position. you know, I am doing way too much on the sales side of things, but, I guess I haven't felt a like it's it's not killing me. Right? Like, I, I enjoy it, it's I've got the bandwidth for it. So it's not a, it hasn't been a huge deal. But I know eventually again, you know, I want to eventually kind of work this out. But that that's been a tough one. You know, for me to imagine what that looks like, just simply because and I think a lot of especially like your consultants, your coaches, like, that might be a tough one to leave behind, you know, when they're especially if they're selling to other leaders, to say, well, now I'm going to delegate that to, you know, just a sales person on the team or whatever.

Josh (00:07:56) - And, you know, the concern is, well, that could mean a, you know, an immediate drop in new revenue. So that's risky. Help me out with this dilemma.

Matthew (00:08:07) - Yeah. Great dilemma. You know what? I think so often we can think of these things in life, in business as being black and white principles. And to me, it's one of the reasons why I obsess over optimization, right? When we commit to a process, I'm not asking anyone to relinquish 100% of their tasks or responsibilities. In terms of delegation, I think the process we all want to go on is this idea that every three months or every six months, we're continuously, no matter what our role, asking the question, what can I automate, what can I eliminate, what can I delegate? So even if I can automate 10% of my sales process, you know, which, Josh, you've obviously done so, so well in your business. If I can automate 10% more, I just bought 10% of margin maybe in in actually sitting down and mapping out a workflow, I realized there are things that are redundant.

Matthew (00:08:55) - Can I eliminate 10% more? Well, hey, before I ever worry about delegation, if I just made myself 20% more efficient, that's going to run me great for the next six months. Let's revisit this in six months. Because the truth is, you know, creep always happens in life. It happens in business where, you know, if things get added to our plate, we add new mechanisms, new tasks. And so just a healthy process of rejigging and having an honest reality check is going to allow us to remain effective and efficient as we keep moving forward.

Josh (00:09:25) - Yeah. what would be some maybe case studies or stories of someone that you've worked with and take us through the kind of the journey of, like where they started the work you did and then what was the outcome? Totally.

Matthew (00:09:36) - So one of my favorite clients, don't tell the rest of my clients, but one of my favorite clients, we started, a while ago. They started about $600,000 for their law firm in terms of revenue.

Matthew (00:09:47) - And we now sit almost a decade later, they actually broke into three law firms and are currently doing just over $8.5 million in revenue. So quite the jump. And we honestly didn't have any plans for that when we started working with them. But one of the first things we did was, again, this idea that, okay, what does success look like and will success look like? Starting to work, the main lawyer, the main owner out of some of these responsibilities and with that owner focused on sales and generating more revenue, will naturally the top line went up. And so one of the biggest things we did was we started to figure out in the the main owner and the part owners as well. Okay, so what are the most leveraging things that you guys need to be doing? 8020 principle right. And so let's do more of that. And so we slowly started to offload and allocate budget to the things that were most leveraging, not the things that were most annoying, but the things that were most leveraging.

Matthew (00:10:42) - Right. And so in his case, that was actually administration. So getting an administrative assistant even part time actually ended up buying him back 10 to 12 hours a week. And we started to go on this repetitive cycle where we started to say, okay, every six months, let's take something else off and not just take something else off, because we're not just getting rid of tasks, we're trying to delegate responsibility. I don't want the business owner to have to stress when they hand that off. I want them to feel confident because we're empowering people. And so we rinsed and we just kept rinse and repeat, rinse and repeat until we were in a place where the revenue grew that we could bring in an operations manager, and the team grew like that. Eventually we split it into multiple lines of business because we found that it was a much easier path to growth. But it really did start with what does success look like? Mapping out a workflow and having an honest conversation. You know, one of the things I ask every entrepreneur to do is document how you spend your 40 or 50 hours a week, and when you actually lay out how much time you spend on things, you're going to find out really quickly what actually gets your return in your business and what doesn't.

Matthew (00:11:48) - Those are the things that we need to allocate and delegate immediately.

Josh (00:11:53) - Yeah. And also to Matthew. I would imagine that for most of us, there is likely a lot of systems and technology that we may want to investigate. You know, I can tell you first, you know, over the past year, I think most of us are looking at things that I can help with and do and do a lot of the heavy lifting. And I can tell you that our output has increased significantly because of AI enabled tools and, you know, tools like ChatGPT and stuff. But, that's also a major, major opportunity. I think if we're looking at how can I free up, you know, if I'm currently working 50 or 60 hours a week and that's just not sustainable. You know, I think thinking hard about, wait a minute, is there a technology that could improve this? So I don't know if it works. I'm sure you've discovered it. Found some great opportunities there too.

Matthew (00:12:47) - Totally. And you know, one of the things I always tell my clients and I just just tell entrepreneurs and business owners in general is don't do anything knee jerk, right? One of the first things I say is drop that workflow.

Matthew (00:12:56) - When I talk about a workflow, I'm talking how does someone get into your business right from point A to them being a satisfied customer? Repeat customer point Z, map out exactly what that looks like and all the configurations and possibilities. When you do that and you draw representation, you're going to realize a few things. Number one, is there anything missing on this document that we could be doing better? And number two, if I'm scared about budget or I'm scared about committing to the process, what if there's some simple wins? What if I can automate this part of the sales process with AI? What if I can bring in a tool that automates this part? And now, instead of my 17 step sales process being fully delegated or fully automated, and that bring all kinds of fears, I can actually go piece by piece, because everything that I automate, enable with AI or use a tool for is actually going to get me back my time. And my time is money.

Josh (00:13:51) - I don't know if you ever have a leader who goes, well, wait a minute.

Josh (00:13:54) - If I delegate all this stuff, what am I going to do? I hope not, but I would imagine some people might that might think or they might think about that always.

Matthew (00:14:02) - And that's why I call myself a business coach and strategic consultant, because on the as the consultant, I really focus on implementation. But as the business coach, when I asked you, what does success look like? Well guess what, that's constantly evolving, right? We never make it. We never get to a place where we have nothing. I'm hoping that that idea of success that you have, it starts to change and evolve as you start to see wins. And so there's always going to be something for an owner, an entrepreneur or owner or entrepreneur to go do. Oh yeah, it's just a matter of how we reallocate their time.

Josh (00:14:33) - Yeah, yeah, you don't need to worry. You're not going to be just walking around the house twiddling your thumbs. You'll find things to do. Entrepreneur as we always do.

Josh (00:14:43) - Matthew, your website. I'd love for folks to come visit you. That's consulting by when someone goes there, what would you recommend they do from here? Yeah.

Matthew (00:14:55) - So so when you go there it's pretty simple. But right on the home page or by clicking Contact us, you can get Ahold of me, 15 minute free consultation. I just love to meet people, network with them. And as well there's a link on there to my LinkedIn. I'd love to just be able to connect with people, answer questions and see if we're a great fit.

Josh (00:15:12) - Excellent. All right. Well, Matthew Sinjar again, founder CEO of Private Consulting. Your website consulting by Matthew, it's been a great conversation. Thank you so much for joining us.

Matthew (00:15:24) - Josh. Thanks for having me. It's been a blast.

Josh (00:15:32) - Thanks for listening to the Thoughtful Entrepreneur show. If you are a thoughtful business owner or professional who would like to be on this daily program, please visit up my influence. Com and click on podcast.

Josh (00:15:45) - We believe that every person has a message that can positively impact the world. We love our community who listens and shares our program every day. Together, we are empowering one another as thoughtful leaders. And as I mentioned at the beginning of this program, if you're looking for introductions to partners, investors, influencers, and clients, I have had private conversations with over 2000 leaders asking them where their best business comes from. I've got a free video that you can watch right now with no opt in or email required, where I'm going to share the exact steps necessary to be 100% inbound in your industry over the next 6 to 8 months, with no spam, no ads, and no sales. What I teach has worked for me for more than 15 years and has helped me create eight figures in revenue for my own companies. Just head to up my influence. Com and watch my free class on how to create endless high ticket sales appointments. Make sure to hit subscribe so that tomorrow morning. That's right, seven days a week you are going to be inspired and motivated to succeed.

Josh (00:16:55) - I promise to bring positivity and inspiration to you for around 15 minutes every single day. Thanks for listening and thank you for being a part of the Thoughtful Entrepreneur movement.

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