Speaker 1 (00:00:05) - Hey there, thoughtful listener. Are you looking for introductions to partners, investors, influencers and clients? Well, I've had private conversations with over 2000 leaders asking them where their best business comes from. I've got a free video you can watch with no opt in required, where I'll share the exact steps necessary to be 100% inbound in your industry over the next 6 to 8 months, with no spam, no ads, and no sales. What I teach has worked for me for over 15 years and has helped me create eight figures in revenue for my own companies. Just head to up my influence comm and watch my free class on how to create endless high ticket sales appointments. Also, don't forget the thoughtful entrepreneur is always looking for great guests. Go to up my influence. Com and click on podcast. I'd love to have you.

Speaker 2 (00:01:06) - With us right now.

Speaker 1 (00:01:07) - Monica Stewart Monica, you are the founder of Marketing Magic. You're found on the web at Marketing Magic app. We're going to share some links in the, the show notes for this episode.

Speaker 1 (00:01:20) - Also your website. Hey Monica, and if you are wondering how to spell that like I was, it's hey, many k s e.com. It's great to have you, Monica.

Speaker 3 (00:01:35) - Thank you so much. thankfully, now that Google's algorithm is no longer exact match, even if you search for me and do a misspelling, I tend to come up. So nobody needs to worry about being able to spell my name properly.

Speaker 1 (00:01:48) - Yeah, well, you do a lot of work in and around kind of that intersection of AI and, and marketing. And then, naturally, I'd say you're, you're big fan of things like quiz funnels. We'll talk a little bit about that. our audience tends to be I didn't share this with you ahead of time, but we've been around for a little while. Like, we're usually a lot of leaders, a lot of founders and embed at the helm, for five or more years. So obviously, AI is incredibly disruptive, and in a good way, hopefully for most of us.

Speaker 1 (00:02:20) - But would you mind maybe just kind of describing your impact in your work today and who you serve and what you do?

Speaker 3 (00:02:26) - Yeah. So, currently I work with small business owners, with marketing magic, and I've built up the system for that. But, I actually started out in SEO in 2005 and worked in a variety of different agencies and on different projects up until about 2016, 2017, when I became a freelance head of marketing and have worked with, sort of a handful of, you know, substantial thought leaders and people who've got a really big body of work. they might have bestselling books, podcasts, a sort of framework for teaching and coaching. But really in that knowledge commerce space, and a lot of the work involved in that was optimizing for, you know, brand presence, making sure that people's, you know, intellectual property is at the top of Google and that there's traffic coming from multiple sources, like really designing out some, sort of evergreen customer journeys that in between launches and between promotions, in between new books coming out.

Speaker 3 (00:03:27) - And there's still that consistent audience growth happening. I also in 2018 started teaching marketing strategy, and search engine optimization for University of the Arts, London and l'Éducation, which is working with a lot of, heads of marketing and heads of PR and marketing teams from global companies around the world. So I've had a varied, sort of background, and I tend to summarize it by saying, I'm a professional nerd. but it's been heavily focused on the content side of things because of the sort of SEO leaning, which is why, you know, I, and machine learning has been a professional interest for me since about 2017.

Speaker 1 (00:04:08) - Yeah, yeah. All right. Well, let's let's give a little, instructional segment here. and kind of maybe talking about things that, for business leaders, I would really, you know, that you would really recommend they pay attention to, and, you know, again, just things in their leadership or how they're presenting their marketing that they'd pay attention to and things that they should really be doing.

Speaker 3 (00:04:30) - Yeah. So I think we've seen a real trend, in the last few years, since the pandemic of empathy and leadership and what it looks like to be a human leader. it's really taking a shift away from a lot of the productivity content that we were seeing throughout the 20 tens. and I think that the rise in AI has really contributed to people's awareness that you can automate the cognitive intelligence behind a task. You can automate decision making processes, but you can't automate the things that connect you to your audience. The things that, really connect you to your team, that are relational, that are, culturally relevant, that are contextual, that are nuanced. And so as we are going into this sort of new era of the internet, a lot of disruption is happening for people where they've, you know, had courses and course lunches. There's a really huge area that's being impacted at the moment, where people might have been doing, you know, big launches and seeing like a lot of revenue coming into their business for a model that they've had in place for five, ten or more years.

Speaker 3 (00:05:33) - And now they're they're doing it and they're getting 20% of the cells that they were getting previously. and the real takeaway that we can, sort of, sort of add into our marketing and considerations is how overwhelmed our consumers are, how overwhelmed the people are in our spaces with the amount of content that is available to them. And so, as business leaders, our responsibility is to lead with the context that we add to our audience's lives, the customers. Coming to us with problems with things that are relevant to them, and they don't necessarily care, like how many podcasts we've been on or how many stages we've spoken on, or how big our business is. They care like how well we can solve their problems. And so as we are, you know, setting up marketing systems and investing in assets, for our marketing moving forwards, the question that we have for ourselves is, is this going to help my ideal customer solve a problem in the long term? Is this something that is going to be useful, relevant and valuable to them? And it's going to shortcut the learning process that they have to go to to reach a solution and an outcome.

Speaker 3 (00:06:46) - and you know that the adoption of AI, the adoption of ChatGPT, and how quickly that grew, can feel, maybe a little bit threatening for how rapidly things are going to be changing. But the summary takeaway is that people want contextual responses. They don't want to be putting things into a search engine and getting 16 million results. They want to be able to ask a question that is relevant to them and get a relevant answer. And so that's really the big, transition that many business leaders need to kind of understand about how marketing and communication is changing in the next few years.

Speaker 1 (00:07:21) - Yeah. so what, what would be an example of someone that you're working with and you're observing maybe some new marketing practices or they've they've made some recent changes and it really worked for the better. And if you could be kind of explicit on like what they did.

Speaker 3 (00:07:41) - Yeah. So one example is going from having a very generic marketing audience to having first party data, about your audience and doing segmentation and really understanding more about your audience's interests.

Speaker 3 (00:07:56) - And, we're not just thinking about demographics. We're thinking about, you know, what are their values, what goals are they working towards? What are they worried about? What concerns do they have? How do we understand more about who our customers are? in a first party data way. So how can we collect that information in our businesses? So you mentioned quiz funnels earlier, and I think I'm just going to, you know, build out on that. And one of the projects that I worked on with a thought leader who had around, you know, 160,000 subscribers on their mailing list was how do we build out something that helps us to understand more about who is subscribing to these emails and while also, enabling us to segment and understand which of those people is most qualified for the services, the products, the offers that we have. So, the quiz funnel had, you know, maybe four results and you've got a couple of those results where they have a, direct qualification for a service or product or an offer, and then a whole load of other people where maybe they're not qualified quite yet, but it's giving you insight into the trends, of your audience.

Speaker 3 (00:09:04) - What are the key topics? What are the key challenges? What are the ways that people are sort of perceiving their problems? and again, it just really helps with being able to personalize your marketing messaging when you have these systems in place.

Speaker 1 (00:09:17) - Yeah. Can you tell me a little bit more for someone that's not actively using, again, what you called a quiz funnel? tell me about the strength of that. Who is it appropriate for? And when I say who, think about both, you know, kind of who would host that quiz and what kind of population or what kind of audience would be appropriate for that.

Speaker 3 (00:09:39) - Yeah. So, they are really industry generic in a lot of ways, because it's ultimately taking the segments that you're working with within your business and thinking, okay, like if I'm an enterprise client, who am I? Am I targeting CMOs of, $500 million plus revenue per year? Like, what are the key challenges that they have? And how do I filter out the, those people from all of the other CMOs, like, what are the kinds of things that they're going to be experiencing? What problems are they going to be having? you know, if you look at e-commerce, being able to, qualify and you see this a lot in the beauty industry, actually, where people will do things like shade finder quizzes for, makeup brands for foundation and in athletics, you'll see quizzes where people are being asked, you know, what kind of workouts they enjoy the most.

Speaker 3 (00:10:29) - so it's really any, if you think about your industry, it's like, what information is helpful to you as a business owner, but also what information is driving the decision making behind your customer's decisions? And how can you, you know, build out a piece of content that, filters out both the things that you need to know, but also the things that you might not yet realize are a big trend among the people that you're trying to target with your business services or offers.

Speaker 1 (00:10:56) - Yeah. Monisha, how do you work with, you've got the platform here, marketing magic. Can you explain what that is?

Speaker 3 (00:11:06) - Yeah. So I built this at the end of 2022, start of 2023. and it really, turned my brain into an AI tool as the shortest way of describing it. really looking towards small business owners and people with smaller teams, people who are starting up, who don't yet have the resources to build out, you know, a team of humans, but they need that extra support. They're feeling overwhelmed.

Speaker 3 (00:11:30) - So the average business owner is saving about 40 hours a month at the moment with that. And it's effectively a marketing assistant in their pocket. and, it's been a really enjoyable, project to work on because a lot of the sort of AI tools are starting to focus on enterprise and some of the sort of bigger businesses that want to build out big AI systems to automate things in-house. but there's a whole cohort of people who are juggling life and parenting and chronic illness and small business and all of the different things that happen within the sort of small to medium enterprise space, for freelancers and solopreneurs, that a kind of, can't afford the budget, but because their business isn't scalable beyond what they're making with their own hands, or, beyond the sort of, goals that they have for their businesses. So the. A goal behind the tool is to really make that AI technology accessible for people who don't necessarily want to scale an enterprise, but they still are having incredible impact in the space that they're working in with their own businesses.

Speaker 1 (00:12:36) - Yeah. so your website. do you mind sharing so you can go to the website? It's get dot marketing magic app. so again to our friend is listening. It's probably just best that you go to the website so you can see exactly what this is, but it's, it's basically a suite of AI enabled. Can you. I'm just I just make sure I understand where.

Speaker 3 (00:12:59) - So basically like all of the it takes a product marketing approach to building out your marketing and sales assets. So if you think about launching something into the market, you go through the process of ideating understanding who your ideal audiences, and then you have to like map out your product specification, create your sales suite. so sales page, any assets for, you know, checkout or if it's a service discovery call and that kind of process and the nurture that happens with that. and then the marketing that actually drives traffic to those sales assets. So if you've got service page, a sales page, it's fine to be actively promoting that.

Speaker 3 (00:13:38) - But if you don't have a suite and body of content that is bringing people over, you're always going to be getting stuck in terms of the number of leads that are coming through. And so the idea is that you can build out strategic blog post content that is informed by the ideal audience and the sales and assets for that product. So it really is like an all in one marketing strategist for creating, a sort of digital platform that brings your ideal audience to you, and just helps to unlock more time and energy for other things. because marketing is especially online marketing is predominantly functional, a lot of the things that we're having to do are formatted in a way that is very functionally driven. And, historically, advertising and marketing were actually a lot more about the sort of fun elements in our businesses where we're thinking about, okay, how do we creatively communicate this, you know, what are some of the visual ways that we can represent the outcome or the impact or the benefit of this? And instead of having the time and space to do that? Because of the nature of digital marketing, we're often just, you know, briefing our teams on the creation of copy based assets.

Speaker 3 (00:14:47) - And we don't necessarily have that time, energy, and creativity to do things in a more interesting format. And so, you know, automating the functional and then having more time and energy to be able to do really fun marketing, visual marketing, marketing that engages in different formats across different channels, is really the like joy of being able to get some of those things, you know, more automated.

Speaker 1 (00:15:11) - Yeah. Monisha, your website as well. Hey, Monica. Com do you mind sharing the resources that are available that you've got, on this website, you've got workshops, you've got, I guess funnel systems that, that you sell. and then certainly opportunities to work with you as well. Do you mind describing what you'd find there?

Speaker 3 (00:15:32) - Yeah. So I do a lot of education, because of the nature of my work with University of the Arts London and education. so there are different workshops and things that I run throughout the year live, but also on demand that I explore different marketing strategies and how you can build them out.

Speaker 3 (00:15:49) - people will, you know, do them themselves to kind of give themselves a bit of creative inspiration or, often I'll have people, you know, putting their team members onto things to upskill their team, as well. and then in terms of 1 to 1 stuff, I don't do a whole lot anymore. But I do enjoy a, a massive marketing strategy project. and I do VIP days, just to work through the sort of nitty gritty, of people's marketing systems and look at ways that more automation can be added in or how I can be utilised and but also how you can optimize your presence for more organic visibility as you are growing your business online and in the real world.

Speaker 1 (00:16:28) - Yeah. so to our friend that's listening, where do they go next? What would you recommend? I mean, you've got a few options here. We've talked about a few options.

Speaker 3 (00:16:34) - We have talked about a lot.

Speaker 4 (00:16:36) - Yeah.

Speaker 3 (00:16:37) - So obviously if you are a more established entrepreneur, you might want to have a conversation about how we can look at optimizing your team and building out some systems in-house.

Speaker 3 (00:16:48) - that would be a super fun conversation. So do feel free to reach out to me on LinkedIn if you want to. if you're looking for ways of, really helping your team make the most out of their work work hours and their available hours and do check out marketing Magikarp, and see if that can be a helpful resource for your team.

Speaker 1 (00:17:07) - Yeah. Excellent. All right. My next guest, Stuart. Your website's once again. Hey, Monica. Dot com. and then, of course, get marketing Magikarp. My next is Stuart. You're the founder of each. Thank you so much for joining us.

Speaker 3 (00:17:23) - Thank you so much. Thanks for having me.

Speaker 1 (00:17:31) - Thanks for listening to the Thoughtful Entrepreneur Show. If you are a thoughtful. Business owner or professional who would like to be on this daily program, please visit up my influence. Com and click on podcast. We believe that every person has a message that can positively impact the world. We love our community who listens and shares our program every day.

Speaker 1 (00:17:53) - Together we are empowering one another as thoughtful leaders. And as I mentioned at the beginning of this program, if you're looking for introductions to partners, investors, influencers, and clients, I have had private conversations with over 2000 leaders asking them where their best business comes from. I've got a free video that you can watch right now with no opt in or email required, where I'm going to share the exact steps necessary to be 100% inbound in your industry over the next 6 to 8 months, with no spam, no ads, and no sales. What I teach has worked for me for more than 15 years, and has helped me create eight figures in revenue for my own companies. Just head to up my influence comm and watch my free class on how to create endless high ticket sales appointments. Make sure to hit subscribe so that tomorrow morning. That's right, seven days a week you are going to be inspired and motivated to succeed. I promise to bring positivity and inspiration to you for around 15 minutes every single day.

Speaker 1 (00:19:02) - Thanks for listening and thank you for being a part of the Thoughtful Entrepreneur movement.