THE THOUGHTFUL ENTREPRENEUR PODCAST

1986 – AI-Driven Coaching for Better Collaboration with Happy Companies’ James Lawrence

Building Bridges in a Remote World: Enhancing Communication with AI Coaching

In a recent episode of “The Thoughtful Entrepreneur,” host Josh engages in a compelling conversation with James Lawrence, the CEO and co-founder of Happy. This platform is dedicated to improving organizational culture and communication within companies, particularly in the evolving landscape of hybrid and remote work environments. The discussion centers around the challenges of managing people effectively, a shift accelerated by the COVID-19 pandemic, and how AI can play a pivotal role in addressing these challenges.

James begins by sharing his extensive experience as a CEO over the past 30 years, noting that most organizational challenges stem from people-related issues. He explains that his recent focus has been on developing technology that helps companies accelerate their people management processes at scale. Reflecting on his early leadership experiences, James acknowledges the difficulties he faced in effectively leading teams and recognizes that larger organizations often struggle even more with training and managing personnel.

Josh and James discuss the critical need for a positive workplace culture, whether in-person or virtual. They agree that fostering a sense of value among team members is essential for organizational success. James elaborates on how the Happy platform addresses these needs by providing AI-enhanced coaching tailored to individual employees. This coaching is integrated into the tools that employees use daily, such as Slack and Microsoft Teams, making it easily accessible and relevant.

About James Lawrence:

With more than 25 years of being a CEO and founder, James Lawrence loves to share his insights on leadership, organizational culture and the intersection of technology in the workplace. James believes the cornerstone of every successful organization is its people. His mission is to help people love their work and get connected with their teams because, in his words, “when people work better, we all win, together.”

James is a serial entrepreneur with a passion for cultivating great workplaces and empowering people. At 48, he's the co-founder and CEO of Happy Companies, a startup that uses technology to deliver AI-enhanced Coaching. Happy revolutionize the way organizations encourage improved communication, collaboration and engagement with their employees at scale.

Happy delivers plug-and-play AI-enhanced Coaching via tools like Slack, Gmail, Zoom and Teams. Happy believes that effective manager and employee relationships are key to creating organizations that are healthy, productive, and profitable.

His journey to leadership wasn't straightforward. Early in his career, James learned the hard way that authority doesn't come from a title; it comes from genuinely understanding and connecting with your team.

With a background of launching four startups, two auto racing championships under his belt and previous leadership roles as the CEO of Power Automedia and Chairman of the Specialty Equipment Manufacturing Association (SEMA), James brings a unique blend of speed and innovation to the business world. James places a strong emphasis on nurturing talent and fostering the next generation of leaders, always with an eye toward meaningful work.

James is married to his amazing wife Melissa and is father to three kids – Bradley, Jordan and Taylor. When he's not leading his team or spending time with his family, James is likely coaching youth football, driving a race car faster than 200 mph, learning to fly, or diving into one of his favorite books, which range from “The Hard Thing About Hard Things” to “The 7 Habits of Highly Effective People

About Happy Companies:

Happy is dedicated to empowering people—to improve how every team works together. We help everyone become the best version of themselves.

Happy is a SAAS Tech Startup with a proprietary platform designed to enhance employee engagement and boost organizational performance in the #future of work.

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Links Mentioned in this Episode:

Want to learn more? Check out Happy Companies website at

https://happycompanies.com/

Check out Happy Companies on LinkedIn at

https://www.linkedin.com/company/happycompanies

Check out James Lawrence on LinkedIn at

https://www.linkedin.com/in/jamesflawrence

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Transcript

Speaker 1 00:00:05 Hey there, thoughtful listener. Are you looking for introductions to partners, investors, influencers and clients? Well, I've had private conversations with over 2000 leaders asking them where their best business comes from. I've got a free video you can watch with no opt in required, where I'll share the exact steps necessary to be 100% inbound in your industry over the next 6 to 8 months, with no spam, no ads, and no sales. What I teach has worked for me for over 15 years, and has helped me create eight figures in revenue for my own companies. Just head to up my influence. Com and watch my free class on how to create endless high ticket sales appointments. Also, don't forget the thoughtful entrepreneur is always looking for great guests. Go to up my influence. Com and click on podcast. I'd love to have you. With us right now it's James Lawrence. James. You are the CEO and co-founder of happy found on the web at Happy companies.com. Very cool platform. I'm so excited to share what you're doing, how you're making, organizations and, and, you know, just dynamics human dynamics just work better.

Speaker 1 00:01:28 So we'll get into that. James, it's great to have you. Thank you for joining us.

Speaker 2 00:01:33 Hey, Josh, I'm excited to be here.

Speaker 1 00:01:35 Yeah. So please do give us an overview of what happy is and why this is so badly needed today.

Speaker 2 00:01:43 Yeah. Great question. I mean, I've been a CEO for around 30 years. And, you know, one of the things you learn pretty quickly is all problems or people problems. And, you know, the last 3 or 4 years in my life, I've dedicated to building this new technology to help companies, you know, accelerate people at scale. And it comes from doing this wrong for a long time. Josh. As a young CEO, you know, I really, you know, didn't know how to lead people well. And, you know, it's a real challenge to do this at scale. I mean, you'd think the largest companies would have this all figured out. But the truth is, is that the larger you get, the more challenging it is to, to train and lead people.

Speaker 2 00:02:23 So it's been a fun project.

Speaker 1 00:02:26 Yeah. well, let's talk about, you know, being able to provide, you know, to our fellow leader that's listening to us right now. I think all of us want to make sure that we have a great workplace culture, whether that's, you know, in-person or virtual, like, we want that esprit de corps. We want our team members to feel that they're valued. Certainly. I think I think most of us has a goal. We want to be able to communicate or understand some of these personality dynamics and, and, you know, set people up to succeed. So could you maybe walk us through the happy platform and, and how it accomplishes that?

Speaker 2 00:03:07 Yeah, it's pretty simple. I mean, we provide AI enhanced coaching at scale, but we do it right through the tools that employees use every day. So slack, Microsoft Teams, their email. And so we provide personalized coaching for every employee using AI. And so it's kind of interesting I mean, happy learns each person.

Speaker 2 00:03:28 And I'll give you an example. Josh, give me the name of somebody you work with. Somebody in your team.

Speaker 1 00:03:33 Yeah I'm about my number two Elisa.

Speaker 2 00:03:36 Elisa okay. So for example, if you and I and Elisa all worked at up my influence and let's say you needed a pitch, a lease on a lease on an idea, if you were to look up a lease and happy, or if you were to get a slack about her, it would tell you how to pitch an idea. But because happy knows you and happy knows Elisa, it would actually provide you personalized, contextualized coaching on how to pitch an idea. Now, if I look up Elisa and I want to pitch her an idea. Happy knows me and happy knows her. It would actually provide us different advice. Because here's the thing. It's like, let's say that you were a very. Elisa was a very detail oriented person, and you're a big picture thinker. It would tell you, Josh, slow down, think about the details.

Speaker 2 00:04:21 Elisa is going to ask, how are we going to do this? How much money do we need? How are we going to pull this off? What's your timeline? But let's say that I'm detail oriented Also, it doesn't need to Tapi doesn't need to tell me to slow down apart all these details. In fact, what it probably needs to say is hey, you and Elisa are both about the details. Make sure you guys don't get bogged down in the little stuff and look at the big picture too. So that's how the technology works. And it does this at scale in an organization. So we've got clients that have 1000 or 2000 employees, have young managers that don't necessarily know how to read people yet. And so it does this all in an organization where, you know, we help with the C-suite, but that young manager that just got promoted and needs to learn their 5 or 6 teammates, you know, it basically works in any of these different environments. So that's happening in a nutshell.

Speaker 2 00:05:08 And then it's a really easy lift to get it installed. So it's a it's been a fun project.

Speaker 1 00:05:16 talk about why this is so critical today. And, you know, we think about the potential impact, of, of not in your example, you know, communicating something or, you know, introducing something because I think many of us especially, I'll speak for my fellow visionaries who are idea machines sometimes, in the past, I know that I've presented things, and I could tell that the response was not elation like in my head. I was thinking, oh, boy, they're going to be so excited about this instantly. You know, folks on my team who are the doers that get it done, the detail people, you know, I could see, you know, it's, you know, in the back of their brain. And I'm like, I'm not seeing elation. I'm seeing stress. And I'm like, oh, you know, now I feel like I've gotten way better at that.

Speaker 1 00:06:13 but again, I am way open to being coached, particularly on the day to day stuff, the small things. You know, having that second set of eyes is you're describing. Sorry, James. I feel like I'm kind of, just monologuing here. And what is attempting to be a question, but I would love your take on this. Yeah.

Speaker 2 00:06:34 I mean, let me take you back. There's a little bit to unpack there, so let me kind of take you back to your first question. You know, it's interesting, you'd said in the intro, which I thought was really fascinating, you know, talking about people wanting to leaders specifically wanting to create, you know, high levels of organizational culture. And I think that that's true. I think people do inherently want to create great cultures. They want to create an open culture that has trust, and they want to coach their people. The reality is two major themes have happened. One is they just don't have time. I mean, that's that's the thing is it's A12.

Speaker 2 00:07:11 But the problem is, you know, it's kind of like a multivitamin. Like, you know, managers and leaders have so much on their plate that today they just find it difficult to find the time to give the kind of continuous learning and investment to their team that they want. And so that's the first thing. And the second thing is, is the changes in the world of work since, you know, since Covid, frankly, I mean, you know, you look at the statistics around hybrid work and about remote work and it is a lot harder to create a, you know, relationship with. Let's just talk about your manager, because we know the data shows us that your manager employee relationship is the most important relationship inside an organization, and that relationship is harder to create. The connective tissue is harder to build. when you're in, you know, Columbus, Ohio, and your employees in Florida, and you don't have the opportunity to connect every day organically, and you're not intentional about it.

Speaker 2 00:08:13 It's a much bigger struggle. So, you know, I think the answer to your question is a little, you know, has to be looked at in a couple of different layers, because number one, you have people that want to do this, but then you have a lot of changes in how people work. Yeah. And so, you know, one of the things we hear from business owners and innovators and CEOs is they say like, well, of course I want an organizational culture that's healthy and like, that's what I want. But then you go, okay, well, describe your current state. And a lot of times they describe there's like a gap that exists between the kind of relationships they want their managers to have. And I always hear one thing, Josh, it's my turn to give a monologue, I guess.

Speaker 1 00:08:51 But you know, that's your job here. Yeah.

Speaker 2 00:08:53 But I hear one thing that's really interesting, that I think you and I would like to talk about, which is this recognition that the new manager is really been the one if there's anybody that's taken a big hit over the last four years, it's the new manager because they got training in person 4 or 5 years ago, and a lot of that training was organic.

Speaker 2 00:09:13 It was like, I'm in the same office with you. And, you know, I'm running into some stress and I just want to talk to you. And, you know, largely that's, you know, that's hard to do, you know, organically in a remote or hybrid team now.

Speaker 1 00:09:30 so, James, do you mind sharing a little bit? You know, I think more increasingly, in business communication, I think more and more of us are leveraging AI to construct that communication, or at least the outline that we can, you know, make sure that we put our own voice to, and I know that my team does that a lot, certainly for like illustrating SOPs or, you know, that, that sort of thing. But, again, that's just one side of it, right? That's just the, the kind of the facts and figures. And then we put our own lens on it or our own filter on it. and I've had, things that, Elisa, for example, has created to present to me.

Speaker 1 00:10:12 And there are aspects of it when I read it and it stresses me out. So, I see that this is such a valuable tool because, you know, you know, and I again, I'm going to advocate for the visionaries out there. We have an idea. We have a plan like we've got this hope for what we can do. And if that just misses its mark, we think about, you know, the potential. I don't say damage, but, you know, the lack of impact that, that we are now having. So would you mind, James? maybe just illustrating how the platform works, how someone would use it, kind of walk us through, the kind of the user experience.

Speaker 2 00:10:54 Yeah, Sure. So, I mean, that takes I want to take one step back, which is kind of an interesting theory, which is I'd like to invite you to something. I don't know what you're doing tonight at 1:00 in the morning, between one in the morning and five in the morning tonight.

Speaker 2 00:11:10 I've got a seminar that I'm going to be attending, which is how to negotiate with the Japanese. do you have any plans? From 1 to 5 a.m.?

Speaker 1 00:11:19 Oh, yes. And it begins with an L and ends with a P, or it begins with an S and ends with a p I o I hope I better be sleeping by 1 a.m..

Speaker 2 00:11:26 Now, let's say that you and I were going to get on an airplane tomorrow to negotiate a $20 million deal with a Japanese company. Could I talk you into attending that seminar?

Speaker 1 00:11:39 yes. Now you got. You had my interest. Now you have my attention.

Speaker 2 00:11:43 So what do you. What do you think the Delta was? I already invited you. You said you were going to be sleeping. Now it's important to you. What? What's the difference?

Speaker 1 00:11:49 It's a big deal. And that's part of my mandate. Like I have a responsibility. I have a moral obligation to my company and impact that I want to see in the world.

Speaker 2 00:11:57 Yeah.

Speaker 2 00:11:57 So what we call that is, is that great coaching needs to be relevant and applicable. And then the second thing is, is that it needs to be to be available on demand as well. And so part of I'll explain to you kind of how the happy platform works, but it's based on two principles. One is continuous learning. If I put you in a, you know, how to be emotionally intelligent manager workshop, you might get some moments from it. It might have really meaningful value, but the data indicates that over time that will the value will decrease, your memory will decrease, your retention will decrease, and eventually, you know, 90% of the learning will be scrapped if it doesn't stay current. It's why pilots are encouraged to continually fly, right? Because it's a skill that if you don't continually apply, you lose it. So happy starts with providing you daily coaching on the people you actually work with. That's the applicable part. And so between slack, Gmail, Microsoft Teams, we're providing you constant, coaching that comes in form of what we call the daily coach.

Speaker 2 00:13:01 And the daily coach comes in applicable on the people you actually work with. So then we also offer on demand. So for example, let's say that you are going to go pitch an idea to Mike and it was a big idea. Or let's say you needed to give a performance review to Bob. you can go into either any of the tools like slack, Gmail, teams, or you can go into the happy app and you can go, I need to pitch an idea to Mike. I need to, I need to give a performance through to Bob or Bob. My manager is going to give me a review, give me some tips about it. And so that contextualized coaching is available, like I said, continuously or on demand. But the idea is, is, is that the there's one last thing which is in an organization, the question becomes, you know, if I've got a thousand employees and I'm a CEO, or if I'm a manager of a team of 20, how do I get this all set up? This sounds like really complicated.

Speaker 2 00:13:53 How do I get all the coaching connections set up? And so part of happy does that like heavy lifting for you. So we use some social connectivity technology algorithms to basically figure out who in the organization works together. And we're delivering coaching on the people that a you can opt into but be. We'll suggest coaching with people that you regularly work with a lot. And so it kind of unfurls at scale. And then, you know, when an organization puts it in there, puts it in as part of kind of their, their set of tools, it gets better and better every week because it learns more who in the organization is connected and how they're connected. So then the coaching suggestions are more appropriate.

Speaker 1 00:14:31 This is fantastic. Okay, so how does the app or how does it work in terms of like let's say that, we've got an organization, I've got a big sales team, and I want them to be able to leverage and use this tool. How does pricing work? do you have enterprise plans?

Speaker 2 00:14:49 Yeah.

Speaker 2 00:14:49 Great question. So I mean, the first thing is, is that you'd ask a little bit like how does it work. So it uses behavioral science and kind of AI enhancement is how it works. And so, you know, there's a there's a technology underpinning. But it's one of the really quick questions we usually get is like what kind of security is there. What kind of privacy is there. And so, you know, all of your personal identifiable information is hashed out as part of all the coaching. So while you will get coaching and others and they'll get coaching on you, you know, it's totally secure and private. And so, you know, that kind of addresses some people's privacy concerns. But no, it's a you know, it's a, you know, most companies were appropriate for companies. I would say from a size standpoint, somewhere between 20 employees and, you know, 1500 and 2500, you know, are kind of like, I would say, middle to lower end enterprise organizations and then teams in larger enterprises.

Speaker 2 00:15:44 so, and, you know, pricing is pretty affordable. It's, you know, two cups of coffee. so, you know, what we like to say is, Josh, you can't put a price on happiness, but we but we do. Somehow we make it really affordable.

Speaker 1 00:15:59 Yeah. Love that. okay, so I've got your website pulled up, and to our friends that have been listening. So let's get to the website. when somebody goes, now you can request a demo. and again, just making sure I understand, like who is, who is using this platform currently? Like, I don't know if you have any case studies or, you know, just examples of how people or you know, who's using it, how they're using it.

Speaker 2 00:16:26 Yeah, I mean, we so really the thing is, is that our core focus is to enhance organizational culture and helping people work more effectively together. That would be communication, collaboration, team effectiveness. Manager training, manager effectiveness. Our tool improves retention.

Speaker 2 00:16:43 so, you know, really we look at ourselves as an organization wide solution. That being said, you know, some large teams, you know, do they you know, they might pilot us with 100 people or 200 people. And so, you know, we're effective. If you have a company with 3000 employees, we can run a 50 or 100 person pilot. Sometimes they just want to learn the tool a little bit. but, you know, we deal with a wide array of companies. And so it really comes down to I think it's less the type of company. Josh. And it's more, what the organization's goals are like. How important is improving manager effectiveness? Like, is that a core priority to them? Are they hybrid and remote? Now we work with companies that are in person that are hybrid, the remote, the kind of the whole jambalaya in between, but in particular companies I think that have gone hybrid or they have employees that are not in the office every day and want to improve communication, collaboration and connectivity.

Speaker 2 00:17:39 I would say quite a few of our clients have had, you know, kind of living in this new world of work. And one of the things that we hear often is like, hey, we need to improve our manager training. And so that's something like we have now. Yeah. So so our vice president of partnerships is name Russia Cardiff. She has ten years at Microsoft in leadership in HR. And so she's really phenomenal. But one of the things that you know she's kind of like she talks a lot about in demos as we're kind of in a discovery phase, is it doesn't matter how big your company is, you can have people issues and manager training issues, whether you're, you know, have 20,000 employees or you have ten. And so, you know, really the weather, how important those are to your core priorities. I think that talks a little bit to the leadership team and just what's important to them. And we're not for every company, right? I mean, some companies have other things going on and aren't ready to prioritize.

Speaker 2 00:18:39 You know, those things that that our solution helps with. And so, you know, we try to make sure you can't fake your way into people. It's an authentic thing. And so frankly, if a company were to put happy in, it's not like some kind of magic like bullet that you if you've got a bunch of leaders that really don't care about the organization and that's clear, it doesn't matter what kind of software training you do. I mean, you've got to be intentional and care authentically.

Speaker 1 00:19:09 Well again it's been a great conversation. I absolutely love this. James Lawrence again CEO and co-founder of happy found on the web at Happy companies.com. Make people your competitive advantage. Happy is the coaching platform that improves organizational culture, communication and manager effectiveness. James has been a great conversation. Thank you so much for joining us.

Speaker 2 00:19:34 Josh, thank you so much.

Speaker 1 00:19:41 Thanks for listening to The Thoughtful Entrepreneur Show. If you are a thoughtful business owner or professional who would like to be on this daily program, please visit up my influence.

Speaker 1 00:19:52 Com and click on podcast. We believe that every person has a message that can positively impact the world. We love our community who listens and shares our program every day. Together, we are empowering one another as thoughtful leaders. And as I mentioned at the beginning of this program, if you're looking for introductions to partners, investors, influencers, and clients, I have had private conversations with over 2000 leaders asking them where their best business comes from. I've got a free video that you can watch right now with no opt in or email required, where I'm going to share the exact steps necessary to be 100% inbound in your industry over the next 6 to 8 months, with no spam, no ads, and no sales. What I teach has worked for me for more than 15 years and has helped me create eight figures in revenue for my own companies. Just head to up my influence. Com and watch my free class on how to create endless high ticket sales appointments. Make sure to hit subscribe so that tomorrow morning.

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