Ep 032 Claudia Pennington Reminds Entrepreneurs to Focus on Your Target Market

Claudia Pennington, founder and CEO of DIY Marketing, is a sought-after speaker and trainer who puts into practice her message about how company officials must always seek continuous improvement and make data-driven decisions.

Pennington worked for a digital agency until she decided to start her own company because of her passion to teach and help others.

DIY’s primary focus is to help businesses and organizations take control over their marketing campaigns to achieve a better return on investment by way of a training-first approach to marketing.

Pennington and her team have worked alongside businesses and organizations to lead them to double- and triple-digit increases in lead generation or sales.

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