1418 – Authority Marketing with Zilker Media’s Rusty Shelton

Josh Elledge - CEO, UpMyInfluence

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Rusty Shelton, Founder & Chairman at Zilker Media. Rusty shares the impact of building a people-driven brand to easily earn your audience’s trust. He says that to become a “thought leader”, you have to lead like someone who has something to teach. You call for authority and …