Ultimate Guide to Repurposing Podcast Content for Maximum Reach
When you repurpose podcast content, you shouldn't feel like you're repeating yourself — you're producing something with entirely new value.
Consider Joe Rogan, one of the most popular podcasters on Spotify since 2022. While The Joe Rogan Experience (full episodes) is the primary draw, we frequently see how his content can be stretched by slicing and dicing his podcast interviews to make snippets for YouTube, Instagram, Twitter, and a few other venues. Produced once, repurposed many times, and posted everywhere.
The best thing about this is your discerning audience won't be suing you over whether this is fresh content or a derivative of a larger piece of material — it's because people value familiarity.
By reusing your content, your brand keeps springing up with new nuggets of entertainment value via diverse media for your audience's enjoyment – and for your gain.
Understanding How to Repurpose Podcast Content
Now that you know why it's important to repurpose podcast content, let's dive deeper into what repurposed content means in the context of podcasts. Repurposed content is simply taking the audio from your podcast episodes and using it in different formats. This could include turning a podcast episode into a blog post, social media post, video, email newsletter, or infographic.
Repurposing your podcast content into different formats allows you to reach a wider audience and engage your listeners in new ways. There are many examples of podcasts that have successfully repurposed their content into different formats.
Some podcasters turn their interviews into blog posts or create social media posts with episode quotes. Others create videos with snippets from their podcasts or turn their content into infographics. Finding the best format for your podcast and deciding on what approach to monetize your recycled material and build your following.
Don’t worry, I'll walk you through various ways you can repurpose podcast content and share tips for getting the most out of your content. However, I'll focus on set-it-and-forget-it strategies that will only add a bit of long-term work to your routine. You tweak, optimize, and monetize a piece of content, and once it's released, it works for itself.
Let's dive into the different ways to repurpose podcast content.
Create Transcripts or Blog Posts
If you're not repurposing your podcast content for your website, it's time to reconsider your strategy. A website that serves as a hub for your podcast episodes can provide many benefits, including increased accessibility and improved search engine optimization. By embedding your podcast episodes and transcripts into posts on your website, you can optimize them for keywords and make them easier to find through search engines like Google.
Additionally, you can generate new blog entries by repurposing your podcast transcripts. When you repurpose podcast content into blog posts this allows you to refine your content compared to a word-for-word transcript. This option allows you to create engaging content to attract new readers and expand your audience. Consider your schedule and choose the option that makes the most sense for your content goals.
However, when you repurpose podcast content into blogs and transcripts, it's important to keep in mind that these formats require different writing styles than podcasting:
- Edit for Clarity – your podcast may contain lengthy explanations or digressions that may not translate well to a written format. When creating a blog post or transcript, focus on capturing the essence of what was discussed while cutting out unnecessary details.
- Choose a Title that Hooks Your Reader – the blog post title should give your reader a clear picture of what to expect in your post. Make sure it is catchy and attention-grabbing.
- Use Headings and Subheadings – break up your blog post into sections using headings and subheadings. This makes it easier for your readers to scan the content and find what they want.
- Add Images and Graphics – including related images and graphics in your blog post or transcript can help break up large blocks of text, making the content more visually appealing and readable.
- Include Links – linking to additional resources, articles, or podcast episodes can help provide context for your readers and keep them engaged with your content.
- Optimize for SEO – use relevant keywords in your blog post or transcript to help search engines understand the content. This can help improve the visibility of your content and attract more readers.
- Use a Consistent Format – choose a format that works well for your blog or website and stick with it. This makes it easier for your readers to navigate your content and can help establish your brand's visual identity.
Repurpose Podcast Content into Images
Now, if a picture's worth a thousand words, you should be sitting on a wealth of inspiration for images remixed off the content you've produced for your podcast or original series.
Images are a powerful way to boost your social media presence and add visual interest to your website or channel profiles.
Leverage golden one-liners
Golden one-liners are great for creating memorable graphics that catch your audience's attention. These one-liners could be witty, funny, or profound statements that can turn into visual content. Creating graphics with one-liners from your podcast content is an excellent way to repurpose your podcast content.
The images created can be used on social media platforms to promote your podcast or in blog posts to add visual appeal. They can also be used as teasers for upcoming episodes, encouraging your audience to tune in and listen to the full episode.
Using memorable quotes can help your podcast content stand out and make a lasting impression on your audience. By turning them into visual content, you can make these quotes even more memorable and eye-catching, which can help you attract more listeners and grow your audience.
So, the next time you're listening to your podcast, keep an ear out for those golden one-liners. They might just be the inspiration you need to create engaging visual content that can help you connect with your audience and promote your podcast.
Share valuable stats
Infographics are an excellent way to present data and information in a visual format that is easy to consume and understand. As a podcaster, you can repurpose podcast content such as the statistics and data discussed in your episodes to create compelling and shareable infographics that position you as an expert in your niche.
Focus on the statistics most relevant to your audience and that provide unique insights to your show. Make sure to use clear and concise language that is easy to understand, and use design elements like color and typography to create a visually appealing graphic.
Don't forget to make it shareable, easy to access and downloadable by providing a direct link or embedding them in a blog post or social media post. This can help expand your reach when you repurpose podcast content and increase engagement with your audience.
Give It A Video Element To Repurpose Podcast Content
If you're only producing audio content and haven't explored the world of video podcasting, you're missing out on a huge opportunity to expand your reach. Did you know that YouTube is the world's second-largest search engine? When you repurpose podcast content into video content, you can tap into a massive audience and turn your show into a long-term asset for your brand.
But hold up – you might be thinking that creating video content is a lot of work. Sure, it can be, but with a few tools and simple editing, you can easily turn your audio podcast into a professional-looking video show.
Plus, the benefits are well worth it. By leveraging YouTube's search engine capabilities and creating visually engaging content, you can grow your audience and potentially earn more income from your brand.
Here's the thing about YouTube: it functions a lot like Google search. That means that using the right keywords and information-rich descriptions is key to getting discovered by new viewers. Optimizing your video content for YouTube's search algorithm can attract new viewers who may not have found your audio podcast otherwise.
Now, when repurposing your podcast content for video, there are a few things to keep in mind. YouTube videos have different expectations than audio podcasts. You'll need to add images, graphics, and even video clips to accompany your audio to create a visually appealing video. This will help keep viewers engaged and make your content more shareable.
And don't worry, you don't need a full studio or product team to make great video content. With some basic equipment and editing know-how, you can create professional-looking videos that will attract a wider audience.
Repurpose podcast content for video today and take advantage of the huge audience on YouTube. With a little effort and creativity, you can turn your podcast into a long-term asset for your brand.
So, don't be afraid to get creative and experiment with different visual elements to take your podcast to the next level. Who knows, these little tweaks might just be the game-changer that sets your podcast apart.
Repurpose Create An Email Newsletter
This can be a weekly or monthly newsletter that keeps your audience up-to-date on your latest podcast episodes and news. The key here is to repurpose podcast content such as show notes into your newsletter.
Here are 5 simple steps to repurpose podcast content into podcast newsletters:
- Choose an email marketing tool – to create a podcast newsletter, it is important to choose an email marketing tool that fits your budget and offers free trials. Popular options include Mailchimp, Constant Contact, and Campaign Monitor. However, it is also important to spend only a little time evaluating different tools and focusing on the most important features of your podcast.
- Collect email addresses – this is a critical step in creating a podcast newsletter. Podcasters can add opt-in forms to their website, create dedicated landing pages with lead magnets, and regularly encourage their listeners to subscribe. Building an email list is essential for communicating with your audience directly, building relationships, and keeping them informed about new episodes and updates.
- Design a podcast newsletter template – the template should include a header with your logo, links to your website or social media pages, and a footer with social media links and email disclaimers. Keeping the design simple and easy to consume is essential, as most people quickly scan emails. Creating a template you can reuse in future newsletters will save time and ensure consistency.
- Design your content – your content should include the episode title, subheading, brief synopsis, and links to listen to. You can add value by including news stories, blog articles, and other content. Writing intriguing subject lines and avoiding lengthy copy is essential, and repurposing your podcast content can save time while providing valuable content. By limiting your email to a summary and a link to the podcast and blog post, you can redirect your subscribers to become active listeners.
- Use automation – email automation is a sequence of emails that send automatically when a subscriber activates a particular trigger. The most basic example of automation is a welcome series, which sends emails to new subscribers. As your brand grows, you can create additional automation based on subscriber behavior, such as sending a series of re-engagement emails or surveys to gather feedback. Personalization is crucial, as personalized automation can increase engagement and conversion rates.
Keep in mind that you must provide additional information in your newsletter to encourage people to subscribe and keep them interested. This is where exclusive content comes in. Behind-the-scenes content, exclusive interviews, and freebies are great examples of ways to make subscribers feel special.
By creating this exclusive content, you'll encourage new people to subscribe and keep your current subscribers excited to receive your newsletters.
Repurpose Podcast Content With Audiograms
As a podcaster, your main goal is to share your message and reach as many people as possible. However, with so much online content, it can be challenging to stand out and grab your audience's attention.
That's where audiograms come in. Now, if you're not familiar with audiograms, they're short, visually engaging videos that combine audio clips with images or videos to promote your podcast on social media.
They're a highly effective way to promote your podcast episodes on social media and increase your visibility. Using audio clips, images, and text overlays, you can create a short, engaging video highlighting the most exciting or informative parts of your podcast episode.
Audiograms are also highly shareable, meaning that they can help you reach new audiences and grow your following. You can share them on social media platforms like Instagram, Facebook, Twitter, and LinkedIn, encouraging your followers to share and engage with your content.
And the best part? Creating audiograms is relatively easy and inexpensive. Here's how to create audiograms:
- Choose an audio clip – select a short, attention-grabbing audio clip from your podcast episode. Ideally, it should be 30 seconds or less and highlight the most exciting or interesting part of your episode.
- Select a background image or video – choose an image or video relevant to your selected audio clip. This could be a still image, a video clip, or an animated graphic.
- Use a tool to create your audiogram – many online tools can help you create audiograms, such as Headliner, Wavve, and Audiogram. These tools allow you to upload your audio clip and image or video, and then add text overlays and other visual elements to create an engaging audiogram.
- Customize your audiogram – once you've created it, you can customize it to match your brand or podcast theme. Add your podcast logo, choose a font that matches your branding, and select colors consistent with your overall design.
- Share your audiogram on social media – finally, share your audiogram on social media platforms like Instagram, Facebook, Twitter, and LinkedIn. Use hashtags and tags to reach a wider audience, and encourage your followers to share and engage with your content.
When you repurpose podcast content through audiograms, you can create eye-catching, shareable content that promotes your podcast and attracts new listeners.
Repurpose podcast content with videos
As mentioned, YouTube is the ultimate platform where your video content can thrive and reach new audiences. And with its powerful search engine, you can achieve steady growth as long as you play to its algorithm.
But hold up! Before you start uploading your podcast on YouTube, you need to ask yourself one question: will the format of your show attract viewers? Because, let's face it, creating video content that nobody wants to watch is a significant waste of time and effort.
Here are three ways to repurpose podcast content:
- Full Episode Videos Repurposing – one way to repurpose podcast content is to create full episode videos. This approach works best if your podcast is visually compelling and offers a lot of visual content, such as interviews, product demos, or on-location recordings. To create full-episode videos, you will need to record the video of your podcast and edit it into a cohesive, visually interesting format.
- Live Stream Repurposing – another way to repurpose your podcast content is to live stream your podcast. Live streams are an excellent approach to engaging with your listeners in real time, and you can also repurpose the live stream as a video or audio recording. Live streams also offer additional engagement, as you can use the live chat feature to answer questions and respond to comments.
- Show Segment Videos – these are ideal for social media platforms such as Instagram, Twitter, or Facebook, where people tend to have shorter attention spans. They can be used to highlight the best moments of your podcast, such as exciting quotes, key takeaways, or guest appearances. To create show segment videos, you can use clips from your podcast and add captions or graphics to make them visually appealing.
Each of these repurposing methods has advantages and disadvantages, and the best option for you depends on your podcast's format and goals. Follow these three pro-tips to make sure when you repurpose podcast content on YouTube:
- Understand the YouTube algorithm – this can help you grow your channel and reach new viewers. To optimize your videos for the algorithm, use relevant keywords, tags, and descriptions, and include your target audience in your content creation. Consistent content uploads, engagement, and user retention are other factors that influence the algorithm.
- Make it easy for viewers to find the content they want – creating content that is easy to find and navigate on YouTube is essential for gaining and retaining viewers. To make it easy for viewers to find the content they want, use chapter markers to allow them to jump to specific sections of your video or create playlists with related content. Additionally, make sure your video titles, tags, and descriptions perfectly reflect your video content.
- Include strong calls to action – these are essential for encouraging viewers to take action after watching your video. To maximize the impact of your calls to action, make sure they are clear, specific, and relevant to the content of your video.
By following these three top tips, you can make your repurpose podcast content that is discoverable, engaging, and valuable for your audience on YouTube.
Utilizing the YouTube algorithm, making content easy to navigate, and including calls to action can help you expand your reach, attract new viewers, and grow your online presence.
Write Engaging Social Media Content
The written social media content you add beneath or above a social post is crucial. Many individuals will scan your content and decide whether to tune in to your podcast episode. So give them the motivation to press the play button! Remember to tell readers where they can find your podcast.
Also, make sure that your writing is pertinent to the information you're presenting. Let people know if you're uploading a teaser clip from your latest podcast episode!
Creating magnetic material that relates to your target audience and evokes emotion is an excellent method to persuade people to listen to your podcast.
Now for some platform-specific podcast repurposing advice!
With around 1.49 billion daily active users, Facebook is an incredibly saturated platform, making it challenging to stand out.
Here are some ways you can repurpose podcast content on Facebook:
- Create video clips – you can create short video clips to repurpose podcast content using tools like Headliner, Audiogram, or Wave. These tools allow you to add captions, images, and other graphics to your clips, making them more engaging and shareable on Facebook.
- Share show notes – write a summary of your podcast episode and share it as a post on Facebook. You can highlight key points, quotes, or interesting anecdotes from the episode to pique people's interest and encourage them to listen.
- Run a Facebook Live Q&A – use your podcast episode to start a Facebook Live Q&A session. Invite your listeners to ask questions and share their thoughts on the episode. This can help create a community around your podcast and increase engagement.
- Create audiograms – Audiograms are short audio clips with a waveform and a visual element. They are a great way to showcase a particularly interesting or substantial part of your podcast episode. You can use a tool like Headliner to create audiograms and share them on Facebook.
- Share behind-the-scenes content – share photos, videos, or stories that give your audience a glimpse into the making of your podcast. This can build a connection between you and your listeners and make them feel more invested in your podcast.
Instagram is a mighty marketing powerhouse that you must not underestimate! With a whopping 500 million people using Instagram Stories daily and videos skyrocketing by 80% year-on-year, it's a non-negotiable platform for repurposing your podcast content.
And, you know what? A staggering 65% of podcast listeners use a smartphone or tablet. So, let's get real – Instagram's built for small screens, making it the ideal platform to market your podcast to the largest possible audience on a tiny screen.
- Repurpose podcast content into multiple posts on your Instagram feed, sharing key takeaways, custom graphics or images, and interesting snippets.
- Use Story Highlights to put everything your followers might want in one place. This can draw attention to your podcast and make it easy for fans to find your content.
- Upload short clips or snippets from your podcast to your Instagram Stories to drive traffic to your podcast channel.
- Set up an Instagram Live session while recording your podcast to show viewers what goes on “behind the scenes” and engage with them in real time. Keep the sessions casual and relatable for maximum engagement.
Do you know that people listening to podcasts are likely to engage with brands and businesses on social media? This means that you need to consistently produce great content to make an impact on the platform.
You can be creative as much as you want, but here are ideas, so you can repurpose podcast content on Twitter:
- Create teaser videos, audiograms, and quote visuals to promote your podcast on Twitter.
- Use brief introductions and links to your podcast page to share podcast content on Twitter.
- Repurpose podcast content into a Twitter Chat and schedule it around the time your podcast is released.
- Tweet quotes, anecdotes, or points made in your podcast, ask questions, start debates, run polls, and tag your guests or people you think might enjoy a particular episode.
- Create tweet threads to share longer-form content in a condensed format.
- Use Twitter Moments to showcase the best bits from your podcast episode, along with any relevant tweets, images, or videos.
- Promote your podcast episodes on Twitter using eye-catching graphics and headlines.
Tease upcoming episodes and special guests to build anticipation and generate excitement among your audience.
It's important to remember that LinkedIn is a goldmine when you repurpose podcast content and reach potential listeners who are influential industry experts or customers. In fact, every second, two professionals join LinkedIn, which means that many ears could be tuning into your podcast.
Adapt these 5 ways to repurpose podcast content on LinkedIn:
- Transcribe Your Podcast and Post It as a LinkedIn Article – the easiest way to get started is by transcribing your podcast episode and posting it as a LinkedIn article. This way, you can optimize for SEO and get more visibility on both LinkedIn and Google.
- Share Podcast Clips as Video Posts – short video clips are perfect for capturing your audience's attention and driving engagement. Consider creating teasers or highlighting key points in your podcast as video posts on LinkedIn.
- Create Quote Cards and Share on LinkedIn – quote cards are a fun and shareable way to showcase the best soundbites from your podcast. Share them on LinkedIn as images with captions to keep your audience engaged and entertained.
- Host a LinkedIn Live Session Based on Your Podcast – finally, consider hosting a LinkedIn Live session where you can talk about your podcast and answer your audience's questions in real-time. This is a great way to build deeper connections with your followers and establish yourself as a thought leader in your industry.
Keep in mind those who listen to podcasts are typically more career-focused and are more likely to hold a college degree or a postgraduate degree. For this reason, LinkedIn can be a powerful tool for engaging this group.
To repurpose podcast content on TikTok, you'll need to take a creative approach that's tailored to the platform's unique features and audience.
Follow these tips when you repurpose podcast content to TikTok:
- Consider the type of content that performs well on TikTok – the most popular content on TikTok is short, engaging, and visually appealing videos. To repurpose your podcast content, you must think of ways to make it visually exciting and attention-grabbing.
- Focus on a particular word or phrase from your podcast episode – take a word or phrase from your podcast episode and turn it into a mini-story or meme-style clip. This can make your content more engaging and shareable on TikTok.
- Use text overlays, animations, or sound effects – to add interest and humor to your clip, you can use text overlays, animations, or sound effects. These can make your clip stand out and grab the attention of TikTok users.
- Summarize key points or takeaways – create a short clip summarizing your podcast episode's key points or takeaways.You could do this with a voice-over or text overlay accompanied by relevant images or videos.
- Create teaser clips or trailers – use TikTok to create teaser clips or trailers for upcoming podcast episodes. This helps to generate excitement and anticipation for your show and can help to increase engagement and followers.
The key is to identify a suitable social media platform and focus your repurposing efforts there. So I recommend developing visual content like image quotes and memes on whichever social media platform you select. They can help spread the word about your podcast and capture viewers.
Ready, Set … Repurpose Podcast Content!
As you can see, your podcast content can be turned into various mediums and doesn't have to be limited to audio files. Identify the requirements for your podcasting brand, and then be inventive! Although it can be enjoyable, podcasting requires a lot of work, so maximize your return on investment!
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