1548 – Why Science is Important for Consumer Behavior and Branding Applied Brand Science’s Ethan Decker

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President of Applied Brand Science, Ethan Decker.


Connecting with Ethan Decker allows you to benefit from his expertise in applying scientific methodologies to branding and advertising. With a diverse background and a research-driven approach, Ethan can help you debunk common myths and misconceptions in the industry, leading to more effective brand strategies. By working with Ethan, you can access his insights on advertising effectiveness, brand growth, and cognitive psychology, which can transform your brand's performance. His experience in teaching and team building ensures your team acquires valuable skills and knowledge.


About Ethan Decker: Ethan is a branding expert and educator who applies scientific methodologies to build and fix brands. With a diverse background in marketing, research, strategy, and ecology, he helps teams navigate the complexities of branding by debunking myths and misconceptions. Ethan is experienced in marketing and design, including market research, brand strategy, and presentation skills.

As an international speaker, he has shared his insights on the science of marketing at events like SXSW and TED. His unique, research-driven approach sets him apart in the branding and advertising industry, making him a valuable resource for teams looking to create exceptional brands.


About Applied Brand Science: Applied Brand Science is an innovative approach to brand growth and advertising, focusing on evidence-based strategies derived from cutting-edge research in advertising effectiveness, brand growth, and cognitive psychology. It aims to replace outdated and unproven marketing models, often hindering brand success.

By distinguishing fact from fiction, Applied Brand Science provides insights into how advertising, creativity, and shopper behavior interact. This knowledge empowers marketers and their teams to make informed decisions and adopt more effective brand strategies. With Applied Brand Science, companies can revolutionize their brand growth and advertising approach, ensuring long-term success in an increasingly competitive market.


Apply to be a Guest on The Thoughtful Entrepreneur:

Links Mentioned in this Episode:

Want to learn more? Check out Applied Brand Science website at

Check out Applied Brand Science on LinkedIn at

Check out Ethan Decker on LinkedIn at

Check out Ethan Decker on Twitter at

Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!


More from UpMyInfluence:

We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.

Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.

What is your #1 Lead Generation BLOCKER? Take my free quiz here.

Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

We're actively booking guests for our DAILY #podcast: The Thoughtful #Entrepreneur. Happy to share your story with our 120K+ audience.Smiling face with halo


Apple iTunes podcast