Tag: target audience

How can you be successful when it comes to marketing a niche product? Find out on this episode of The Thoughtful Entrepreneur, featuring Aaron Hinde, founder and president of Life Aid Beverage Company.  

Where should you invest your first branding dollars? You might be surprised.

If someone left you a cryptic message asking for five minutes of your time to discuss something, what would you think? Would you call back?

People no longer feel loyalty to brands. What can you do to get customers and keep them coming back? Find out in this episode of Authority Confidential, featuring special guest Mark Schaefer.

Are you wasting money by marketing to the wrong people? Find out on this episode of The Thoughtful Entrepreneur, featuring Claudia Pennington.