Attract more media, influencers, and clients.
Proactive Media Placements
Pitching the media to grow your visibility helps you get seen. Many public relations firms charge big money to advocate for you and ‘sell your story.' We take a different approach and it ends up delivering a far better return on investment for our clients.
If you want to connect with media, we've got contacts, systems, and processes that work. If you are looking for more effective influencer outreach, we take a different approach than the ‘spray and pray' method that most influencer marketing and PR agencies take. Be very careful! Spamming journalists and influencers no longer works. It's expensive, ineffective, and ruins your brand reputation. Sadly, it's still the norm for many PR firms.
Here's our process:
1. We count on you (or someone on your team) to create a draft of a pitch after we strategize – since you will know your subject matter better than us.
2. We will edit the pitch.
3. We will strategize on IDing contacts.
4. We will research and create a Google spreadsheet of names, phone numbers, email addresses, social media or intended contacts (up to 100/mo)
5. You (or someone on your internal team) should serve as the point of contact. 3rd party PR representation has been getting less and less effective (and more expensive). Journalists would rather hear directly from you. This makes the connection far more authentic. We'll advise on doing a simple (non-spammy) mail-merge or you can just email each contact directly.
6. We will advise on any communication with journalists/influencers and advise on follow-up process when/if you do or do not hear back.
We've been testing our method for 6+ years. It works FAR more effectively than completely outsourcing your outreach.
The best part? Our rate is 1/5th what a normal PR firm of our experience would charge. $799
Sorry: We no longer offer the ‘responsive' media placements mentioned in this video.
We’re going to personally pitch you to podcasters via email each month. These connections are highly curated and thought out. If you follow our coaching on being an amazing guest, you can create a great amount of interest in your products and services from highly engaged audiences. Note that podcasters can sometimes book several weeks or months into the future. Our aim is to get you an average of 2,4, or 6 commitments each month – depending on your level.
Two podcast connections each month.
Four podcast connections each month.
Six podcast connections each month.
150 Guaranteed Press Release Media Placements
The ‘as seen on’ media logos you’ll be able to add to your website with your first press release, alone, are going to impress your audience, and potential customers and partners. It will also signal to other media that you are savvy. Imagine what that could do for other areas of business. High-authority media logos can give you instant perceived authority. Authority = respect. $799