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Media Inquiry Placements
Thousands of journalists turn to the web regularly to find experts to quote. We have some amazing systems for getting connected to those requests. We have members who have scored over 50 media & influencer mentions in one month, alone. A couple well-placed expert quotes could help you earn thousands of dollars in new sales.
Done with you
We scan the latest media requests from journalists for you and send the keyword alerts to you hours before nearly everyone else gets them. We also coach you on exactly what to say when you respond. Finally, we'll review any of your responses so that you get the most placements possible. $299/mo
Done for you
WE'LL respond to your alerts FOR you! Having facilitated many hundreds of media responses, we're very good at getting responses back to journalists who would love to quote you. This service is a HUGE time-saver. We'll spend month one getting to know your voice and building a library of content. We'll also start writing as you and get your feedback. Then, we'll begin submitting responses to media for you. This could save you an hour or more a day compared to trying to help journalists on your own. Not all clients qualify for this service – so please get our okay before purchasing. $1199/mo
We’re going to personally pitch you to podcasters via email each month. These connections are highly curated and thought out. If you follow our coaching on being an amazing guest, you can create a great amount of interest in your products and services from highly engaged audiences. Note that podcasters can sometimes book several weeks or months into the future. Our aim is to get you an average of 2,4, or 6 commitments each month – depending on your level.
Two podcast connections each month.
Four podcast connections each month.
Six podcast connections each month.
Over the course of 11 years, our team has mastered the process of influencer engagement. Our other brand successfully created millions of dollars of business thanks to influencer relationships.
Our approach to influencer engagement reduces risk on your part (we'll work out a profitable business plan together) and focuses on building valuable relationships with the perfect influencers for your product or service to truly reach the masses. Our work together will consist of strategy, research of your “dream 100” list of influencers (and beyond), we will write all the communication, work on execution of influencer outreach, and help negotiate in the case where influencers may want to enter into a business relationship with you. Our rate is customized for this work as each project is unique.
Pitching Services (Coaching, Contacts, Creation)
Pitching the media to grow your visibility helps you get seen. Many public relations firms charge big money to advocate for you and ‘sell your story.' We take a different approach and it ends up delivering a far better return on investment for our clients.
If you want to connect with media, we've got contacts, systems, and processes that work. If you are looking for more effective influencer outreach, we take a different approach than the ‘spray and pray' method that most influencer marketing and PR agencies take. Be very careful! Spamming journalists and influencers no longer works. It's expensive, ineffective, and ruins your brand reputation. Sadly, it's still the norm for many PR firms.
Here's our process:
1. We count on you (or someone on your team) to create a draft of a pitch after we strategize – since you will know your subject matter better than us.
2. We will edit the pitch.
3. We will strategize on IDing contacts.
4. We will research and create a Google spreadsheet of names, phone numbers, email addresses, social media or intended contacts (up to 100/mo)
5. You (or someone on your internal team) should serve as the point of contact. 3rd party PR representation has been getting less and less effective (and more expensive). Journalists would rather hear directly from you. This makes the connection far more authentic. We'll advise on doing a simple (non-spammy) mail-merge or you can just email each contact directly.
6. We will advise on any communication with journalists/influencers and advise on follow-up process when/if you do or do not hear back.
We've been testing our method for 5+ years. It works FAR more effectively than completely outsourcing your outreach.
The best part? Our rate is 1/5th what a normal PR firm of our experience would charge. $799
150 Guaranteed Press Release Media Placements
The ‘as seen on’ media logos you’ll be able to add to your website with your first press release, alone, are going to impress your audience, and potential customers and partners. It will also signal to other media that you are savvy. Imagine what that could do for other areas of business. High-authority media logos can give you instant perceived authority. Authority = respect. $799
Want to research media and get contact info for newsrooms? Instantly search the information, including the “front door” emails for thousands of TV and radio stations, magazines, podcasts, and newspapers (both daily and weekly publications – including ethnic).
Note: If you want personal contact information, including names and direct email addresses to influencers and journalists, add our pitching services above. A direct contact will almost always be more effective when pitching.$49/mo
Media Mention Alerts
Alerts whenever and wherever you are mentioned allow you to take advantage of opportunities and address issues. $49/mo