Are you newsjacking yet? Leveraging trending news for press attention is the hot social media trend sweeping the nation and all the cool entrepreneurs are doing it! Mega props to David Meerman Scott for originally coining the term, ‘newsjacking.’ I actually had the chance to connect with him at a Tony Robbins’ Business Mastery event recently. (pictured here!) I’ve been …
Nevermind the Carnac the Magnificent fortune teller pose in this screengrab. Click play and watch this video! Hey, fellow Riser… (more on that in a sec.) I’ve got a bit of exciting news… We’ve changed our name! OLD: NEW: From upendPR to UpMyInfluence – Regarding the logo… The logo was designed after lots of great …
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score,” a numerical value between 1 and 100. Klout measures the size of a user’s social media network and correlates the content created to measure how other users interact with that content. Klout’s not new–it …
“If you can’t measure it, you can’t improve it.” – Peter Drucker When you meet with customers, do you carefully scrutinize everything they say–eye contact, leaning forward, actively acknowledging and signaling your agreement and understanding, etc.? What would you give to be able to listen in when they talk about you and your business with peers in their industry? …
I need to repent. At Social Media Marketing World 2017, I spoke from the stage in front of 500+ attendees and said “LinkedIn? Yeah – go update your resume. That’s all I’m going to say on that.” **Groan.** I’m so very sorry. I’ve since drunk the LinkedIn KoolAid. It seems that the social media platform for pros is experiencing somewhat of …
If you’ve caught me on podcasts, seen me on stage, watched my free video course or webinar, or have been reading my blog, By now you’ve probably heard me mention HARO, but you may still be confused as to what it is and why you should get started with this service. HARO (Help A Reporter Out) is a FREE …
In my line of business, I work with dozens of entrepreneurs on a daily basis. One of the most common questions I get from growing companies is, “How do I get the attention of investors?” The short answer is… public relations. Here are some great tips about what investors want to see in brands they are looking to invest with …
There is the constant question of whether or not is it necessary to have a PR company help you with your publicity needs, but what you may not realize, is that there are things you simply can’t do with your DIY public relations plan. Having an experienced team work on your public relations is absolutely vital. Trust me, I’ve made …
I talk with many business owners who hope that press release distribution services like PRWeb and PRNewsWire will land them fame and fortune on their own with no other work other than having published a well-written press release. Let me break it to you gently after years of experimenting with all manners of PR work for over a decade and …
There is a PR plan for virtually every budget. Depending on your needs, you can picture spending anything from $200 a month to $10,000 a month or more. But why so much? I reveal exactly what PR agencies are doing with your money.
According to many of your future customers, ads alone have become ineffective. Why? Two reasons: 1. People hate being “sold to.” 2. Advertising is, in and of itself, stagnant. How should you change up your marketing plan? Read on…
To get great press on a regular basis, simply become a guest contributor. Here’s how and why this public relations strategy works for more business.
Get verified on Twitter – and it will go a long way to gaining new customers and followers. It shows customers and journalists you’re committed to taking the extra steps to prove your business account is credible. Becoming verified also helps prevent other scammers from trying to impersonate your account.
The coveted and popular blue check mark on Twitter accounts signifies an account that is authentic and it belongs to someone of authority. You want that!
Artists, musicians, actors, authors, and so many other creatives can double their bookings, sales, and gigs by promoting themselves with GREAT PR publicity.
PR is not just a broadcast media. It’s any media – digital included. Be a Podcast Guest or guest on blogs, youtube, with social media personalities.
PR for bloggers can bring more traffic, credibility, and sales. This podcast reveals the step-by-step actions necessary for blogging startups.