UpMyInfluence offers a number of services to help entrepreneurs increase their authority and influence. Amanda Abella has seen significant growth in her business, thanks to the work we’ve done.
Fyre Festival: What Entrepreneurs Can Learn
I watched the Fyre Festival documentary on Netflix. Now it’s time to discuss what entrepreneurs can learn from the Fyre Festival.
How to Use Social Media to Get Traditional Media Coverage
Are you newsjacking yet? Leveraging trending news for press attention is the hot social media trend sweeping the nation and all the cool entrepreneurs are doing it! Mega props to David Meerman Scott for originally coining the term, ‘newsjacking.’ I actually had the chance to connect with him at a Tony Robbins’ Business Mastery event recently. (pictured here!) I’ve been …
BIG announcement: Our name change from upendPR to UpMyInfluence!
Nevermind the Carnac the Magnificent fortune teller pose in this screengrab. Click play and watch this video! Hey, fellow Riser… (more on that in a sec.) I’ve got a bit of exciting news… We’ve changed our name! OLD: NEW: From upendPR to UpMyInfluence – Regarding the logo… The logo was designed after lots of great …
Is Klout the Best Way to Measure your Authority?
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score,” a numerical value between 1 and 100. Klout measures the size of a user’s social media network and correlates the content created to measure how other users interact with that content. Klout’s not new–it …
How To Boost Your Business Through Media Monitoring
“If you can’t measure it, you can’t improve it.” – Peter Drucker When you meet with customers, do you carefully scrutinize everything they say–eye contact, leaning forward, actively acknowledging and signaling your agreement and understanding, etc.? What would you give to be able to listen in when they talk about you and your business with peers in their industry? …
Want to be an influencer? Improve your LinkedIn profile!
I need to repent. At Social Media Marketing World 2017, I spoke from the stage in front of 500+ attendees and said “LinkedIn? Yeah – go update your resume. That’s all I’m going to say on that.” **Groan.** I’m so very sorry. I’ve since drunk the LinkedIn KoolAid. It seems that the social media platform for pros is experiencing somewhat of …
How to use the powerful Secret Weapon of HARO
If you’ve caught me on podcasts, seen me on stage, watched my free video course or webinar, or have been reading my blog, By now you’ve probably heard me mention HARO, but you may still be confused as to what it is and why you should get started with this service. HARO (Help A Reporter Out) is a FREE …
Attracting Investors’ Attention Through Public Relations
In my line of business, I work with dozens of entrepreneurs on a daily basis. One of the most common questions I get from growing companies is, “How do I get the attention of investors?” The short answer is… public relations. Here are some great tips about what investors want to see in brands they are looking to invest with …
The best team is a PR team: Why you MIGHT want to hire a PR agency instead of DIY PR
There is the constant question of whether or not is it necessary to have a PR company help you with your publicity needs, but what you may not realize, is that there are things you simply can’t do with your DIY public relations plan. Having an experienced team work on your public relations is absolutely vital. Trust me, I’ve made …
How to get the most out of your press release!
I talk with many business owners who hope that press release distribution services like PRWeb and PRNewsWire will land them fame and fortune on their own with no other work other than having published a well-written press release. Let me break it to you gently after years of experimenting with all manners of PR work for over a decade and …
How to get more ROI from your PR!
There is a PR plan for virtually every budget. Depending on your needs, you can picture spending anything from $200 a month to $10,000 a month or more. But why so much? I reveal exactly what PR agencies are doing with your money.
Should you advertise – or do PR for more traffic & sales?
According to many of your future customers, ads alone have become ineffective. Why? Two reasons: 1. People hate being “sold to.” 2. Advertising is, in and of itself, stagnant. How should you change up your marketing plan? Read on…
How to become famous as a guest contributor
To get great press on a regular basis, simply become a guest contributor. Here’s how and why this public relations strategy works for more business.
How to get verified on twitter and grow your authority
Get verified on Twitter – and it will go a long way to gaining new customers and followers. It shows customers and journalists you’re committed to taking the extra steps to prove your business account is credible. Becoming verified also helps prevent other scammers from trying to impersonate your account.
The coveted and popular blue check mark on Twitter accounts signifies an account that is authentic and it belongs to someone of authority. You want that!
Public Relations for Creatives: Don’t be a Starving Artist. Build a Name for Yourself
Artists, musicians, actors, authors, and so many other creatives can double their bookings, sales, and gigs by promoting themselves with GREAT PR publicity.