If you’ve caught me on podcasts, seen me on stage, watched my free video course or webinar, or have been reading my blog, By now you’ve probably heard me mention HARO, but you may still be confused as to what it is and why you should get started with this service. HARO (Help A Reporter Out) is a FREE …
Attracting Investors’ Attention Through Public Relations
In my line of business, I work with dozens of entrepreneurs on a daily basis. One of the most common questions I get from growing companies is, “How do I get the attention of investors?” The short answer is… public relations. Here are some great tips about what investors want to see in brands they are looking to invest with …
The best team is a PR team: Why you MIGHT want to hire a PR agency instead of DIY PR
There is the constant question of whether or not is it necessary to have a PR company help you with your publicity needs, but what you may not realize, is that there are things you simply can’t do with your DIY public relations plan. Having an experienced team work on your public relations is absolutely vital. Trust me, I’ve made …
How to get the most out of your press release!
I talk with many business owners who hope that press release distribution services like PRWeb and PRNewsWire will land them fame and fortune on their own with no other work other than having published a well-written press release. Let me break it to you gently after years of experimenting with all manners of PR work for over a decade and …
How to get more ROI from your PR!
There is a PR plan for virtually every budget. Depending on your needs, you can picture spending anything from $200 a month to $10,000 a month or more. But why so much? I reveal exactly what PR agencies are doing with your money.
Should you advertise – or do PR for more traffic & sales?
According to many of your future customers, ads alone have become ineffective. Why? Two reasons: 1. People hate being “sold to.” 2. Advertising is, in and of itself, stagnant. How should you change up your marketing plan? Read on…
How to become famous as a guest contributor
To get great press on a regular basis, simply become a guest contributor. Here’s how and why this public relations strategy works for more business.
How to get verified on twitter and grow your authority
Get verified on Twitter – and it will go a long way to gaining new customers and followers. It shows customers and journalists you’re committed to taking the extra steps to prove your business account is credible. Becoming verified also helps prevent other scammers from trying to impersonate your account.
The coveted and popular blue check mark on Twitter accounts signifies an account that is authentic and it belongs to someone of authority. You want that!
Public Relations for Creatives: Don’t be a Starving Artist. Build a Name for Yourself
Artists, musicians, actors, authors, and so many other creatives can double their bookings, sales, and gigs by promoting themselves with GREAT PR publicity.
Be a Podcast Guest for Big PR & Public Relations Exposure
PR is not just a broadcast media. It’s any media – digital included. Be a Podcast Guest or guest on blogs, youtube, with social media personalities.
PR for Bloggers – How to get publicity for your blog
PR for bloggers can bring more traffic, credibility, and sales. This podcast reveals the step-by-step actions necessary for blogging startups.
Real estate investor PR – How to get free publicity
Mark Ferguson shares how he got free real estate investor PR. Watch the video interview to discover how he got in Realtor.com, Trulia, Money, Forbes, more.
Podcast: Free PR for Business, Startups & Entrepreneurs
You can get free PR for business by employing this step-by-step process I outline in the $100 MBA podcast with Omar Zenhom. Free PR podcast for startups.
PR for startups: Top 3 reasons you aren’t getting any publicity.
Looking for PR for startups? Getting lots of media attention can change your life as an entrepreneur. I’m honored that my local press promoted me so heavily when I launched my grocery savings website, SavingsAngel.com nearly nine years ago. As a result of the free publicity, my friends, neighbors, relatives, and LOTS of new customers visited my website to learn …
Public relations for attorneys – Why law firms should up their PR game
Why public relations for attorneys and law firms is a smart investment vs big marketing advertising. Choose a PR firm or do it yourself. Get free publicity.
Press Release Tips 101: Fiverr news releases suck and can do you more DAMAGE than good!
Press Release Tips 101: Don’t waste your time with bad press releases! A press release can be used to enhance your outbound and inbound media strategy. It’s not my favorite activity for most entrepreneur startups when recommending PR strategy. I’d rather you focus on building relationships with influential journalists and serving their audiences. That said… many startups want to …